Global Ecommerce: Makina Otsutsana ndi Machine vs People Translation for Localization

Ecommerce Yapadziko Lonse: Kukhazikika Kwadziko ndi Kumasulira
Nthawi Yowerenga: 3 mphindi

Malonda apaulendo akumalire akuchuluka. Ngakhale zaka 4 zapitazo, a Lipoti la Nielsen adanena kuti Otsatsa 57% anali atagula kuchokera kwa ogulitsa kunja m'miyezi isanu ndi umodzi yapita. M'miyezi yaposachedwa COVID-6 yapadziko lonse lapansi yakhudza kwambiri malonda padziko lonse lapansi.

Kugula njerwa ndi matope kwatsika kwambiri ku US ndi UK, ndikuchepa kwa msika wonse wogulitsa ku US chaka chino chikuyembekezeka kuwirikiza kawiri zomwe zidakumana ndi mavuto azachuma zaka khumi zapitazo. Nthawi yomweyo, tawona kuwonjezeka kwakukulu pamalonda olowera pamalire. WogulitsaX ziwerengero malonda owoloka malire ku EU adakula ndi 30% chaka chino. Ku US, deta kuchokera Global-e yapezeka kuti malonda apadziko lonse anali atakula 42% pofika Meyi chaka chino.

malo

Kulikonse komwe malonda anu amagulitsidwa padziko lonse lapansi akhoza kukhala njira yothandizira. Ndizosadabwitsa kuti otsatsa malonda padziko lonse lapansi akuyang'ana kuti agwire gawo lomwe likukula la bizinesi yatsopanoyi. Komabe, kuti agwire bwino otsatsa omwe amagwiritsa ntchito malire akuyenera kupitirira pakungopereka kumasulira kwa masamba pomwe mlendo afika patsamba lawo.

Ogulitsa ma ecommerce ayenera kuphatikiza malo mu njira zawo zokula. Izi zikutanthawuza kulingalira zinthu monga SEO ya chilankhulo, kupereka zithunzi zomwe zikuyenera kugulitsidwa kwanuko - ngati ndinu wogulitsa waku Europe omwe akuyesera kugulitsa kumsika waku Asia, kugwiritsa ntchito zithunzi za euro zokha patsamba lanu zikuyimitsani amene angakhale kasitomala.

Kukhazikitsa malo ndikuwonetsetsa kuti tsamba lanu likuganizira zikhalidwe zonse zam'madera omwe mukuyesera kuti mugulitse.

Izi zitha kuwoneka ngati ntchito yosatheka. Masamba ambiri ogulitsa amakhala ndi masamba mazana osinthidwa pafupipafupi ndipo kugwiritsa ntchito akatswiri omasulira kungakhale kokwera mtengo kwambiri. Nthawi yomweyo, ambiri angaganize kuti kumasulira kwamakina ndi kutanthauzira kwawo ndizosavuta ndipo sizolondola kudalira. Koma monga aliyense amene amagwiritsa ntchito pulogalamu yomasulira makina amadziwa, ukadaulo ukusintha nthawi zonse. Tekinoloje ikhoza kukhala chida chamtengo wapatali chogwiritsa ntchito intaneti, ndipo ikamayanjana ndi anthu enieni, imatha kufikira kutalika kwambiri.

Makinawa vs Machine Translation

Maganizo olakwika ambiri ndi akuti basi kumasulira ndichofanana ndi kumasulira makina. Malinga ndi Globalization and Localization Authority (GALA):

  • Makina Kutanthauzira - Mapulogalamu athunthu omwe amatha kumasulira zochokera m'zilankhulo. Matekinoloje omasulira makina amaphatikizira omwe amapereka monga Google Translate, Yandex Translate, Microsoft Translator, DeepL, ndi zina zambiri. Koma omasulira makinawa omwe agwiritsidwa ntchito patsamba lino nthawi zambiri amangodzaza zilankhulo zakomwe mlendo atakhala tsambalo.
  • Makina Otanthauzira - Kutanthauzira kwazokha kumaphatikizira kumasulira kwamakina koma kumangopitilira pamenepo. Kugwiritsa ntchito yankho lomasulira sikungokhudza kutanthauzira kwanu kokha komanso kuwongolera zomwe zikupezeka, SEO ya tsamba lililonse lomasuliridwa, ndikuwongolera kusindikiza kwazomwezo, zomwe zingakhale ndi moyo popanda kukweza chala. Kwa ogulitsa, zomwe zatuluka pakugwiritsa ntchito ukadaulozi zitha kulimbikitsa malonda apadziko lonse lapansi ndipo ndizotsika mtengo kwambiri.

Anthu vs Kutanthauzira Makina

Chimodzi mwazovuta zoyipa zakugwiritsa ntchito kumasulira kwa makina kutanthauzira ndizolondola. Otsatsa ambiri amamva kumasulira kwathunthu kwa anthu ndiyo njira yokhayo yodalirika yopitira patsogolo. Mtengo wa izi, komabe, ndi waukulu komanso wololeza kwa ogulitsa ambiri - osanenapo kuti sizisamala momwe zomasuliridwazi ziziwonedwera.

Kutanthauzira kwamakina kumatha kukupulumutsirani nthawi yambiri ndipo kulondola kumadalira mtundu wa zilankhulo zomwe mwasankha komanso momwe zida zomasulira zimapangidwira. Koma nena, monga malo owerengera mpira akuti kuyerekezera kuli bwino 80% ya nthawi, zonse zomwe mukuyenera kuchita ndikupeza womasulira waluso kuti atsimikizire ndikusintha matanthauzidwe ake moyenera. Mukapeza gawo loyambilira lomasulira makina mukufulumizitsa izi kuti tsamba lanu likhale lazilankhulo zambiri. 

Kuchokera pamalingaliro azachuma, chisankhochi ndichofunika kwambiri. Ngati mukulemba ganyu wotanthauzira kuti ayambe kuyambira pomwepo ndikugwiritsa ntchito masamba ambiri, ndalama zomwe mungapeze mwina ndizakuthambo. Koma ngati inu chiyambi ndi gawo loyamba lomasulira makina kenako ndikubweretsa omasulira anthu kuti apange zosintha pakufunika (kapena mwina gulu lanu limalankhula zilankhulo zingapo) zonse zomwe azigwira komanso mtengo wake wonse utsitsidwa. 

Kukhazikitsa masamba awebusayiti kumawoneka ngati ntchito yovuta, koma kuyendetsedwa molondola ndi kuphatikiza kwaukadaulo ndi mphamvu ya anthu si ntchito yayikulu momwe mukuganizira. Malonda owoloka malire akuyenera kukhala njira yoti otsatsa apite patsogolo. Nielsen akuti 70% ya ogulitsa zomwe zidasokonekera pamalire a e-commerce zinali zopindulitsa ndi kuyesetsa kwawo. Kulowerera kulikonse komwe kuyenera kukhala kopindulitsa kuyenera kukhala kopindulitsa ngati kuchitidwa bwino ndiukadaulo komanso malire aukadaulo m'malingaliro.

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