Momwe Mungapimire, Pewani, ndi Kuchepetsa Mitengo Yotsika Kwambiri Yogulitsa

Ngolo yogulira

Ndimadabwitsidwa nthawi zonse ndikakumana ndi kasitomala ndi njira yotuluka pa intaneti ndipo ndi ochepa bwanji mwa iwo omwe adayesapo kugula patsamba lawo! Mmodzi mwa makasitomala athu atsopano anali ndi tsamba lomwe adayikapo ndalama zambiri ndipo ndi masitepe 5 oti mupite patsamba loyambira kupita pagalimoto. Ndi chozizwitsa kuti aliyense akupita patali!

Kodi Kutaya Ngolo Yogulira ndi Chiyani?

Zitha kumveka ngati funso loyambira, koma ndikofunikira kuti muzindikire kuti kusiyidwa kwa ngolo zogulira si alendo onse patsamba lanu lazamalonda. Omwe amagulitsidwa ndi okhawo omwe adangowonjezera malonda pagalimoto kenako osamaliza kugula gawolo.

Kusiya ngolo zamagalimoto ndi pomwe kasitomala yemwe akufuna kugula zinthu ayamba kuyitanitsa kuti azigwiritsa ntchito intaneti koma amasiya kuchita asanamalize kugula.

Moyenera

Otsatsa ambiri amayang'ana ndikuwonjezera zinthu m'galimoto popanda cholinga chogula. Angakonde kungowona mtengo wotsika wazogulitsazo, kapena mtengo woyerekeza kutumizira, kapena tsiku loperekera… pali zifukwa zomveka zomwe zimapangitsa anthu kusiya ngolo.

Momwe Mungawerengere Mtengo Wanu Wotsika Wotsika

Fomula ya Mtengo Wotaya Ngolo Yogulira:

Voterani \: gulu% : Magaleta \: Opangidwa} \ kumanja) \ times1

Momwe Mungapimire Kutaya Ngolo Yogulira mu Analytics

Ngati mukugwiritsa ntchito Google Analytics patsamba lanu la ecommerce, muyenera kukhazikitsa kutsatira kwa ecommerce patsamba lanu. Mutha kupeza kuchuluka kwa kusiya ngolo yanu ndi zambiri mu Conversions> Ecommerce> Zogula:

kuchuluka kwa anthu osiyira kugula ku Google analytics

Dziwani kuti pali mitundu iwiri yosiyana:

  • Kutayika kwa Cart - uyu ndi shopper yemwe adawonjezera chinthu m'galimoto koma sanamalize kugula.
  • Kutuluka Kusiya - uyu ndi shopper yemwe wayamba njira yotuluka koma osamaliza kugula.

Palinso liwu lina pamsikawu:

  • Sakatulani Kutaya - uyu ndi shopper - omwe amalembetsa - omwe amasakatula tsamba lanu koma osawonjezera chilichonse m'galimoto ndikungochoka pamalowo.

Kodi Mtengo Wotaya Katolo Wogulira Ngotani?

Samalani ndi pafupifupi mitengo yamtundu uliwonse wamanambala. Ogula anu atha kukhala osiyana pamaluso aluso, kapena kulumikizana kwawo, kapena mpikisano wanu. Ngakhale uku ndikofunikira kwambiri, ndimayang'anitsitsa momwe kuchuluka kwa omwe amagulitsira anthu ogulitsira.

  • Avereji Yapadziko Lonse - Kuchuluka kwa magalimoto padziko lonse lapansi ndi 75.6%.
  • Wapakati Mobile - 85.65% ndiye kuchuluka kwa kusiyidwa kwama foni.
  • Kutayika Kwa Zogulitsa - ma brand amataya mpaka $ 18 biliyoni pachaka pazopeza zamagalimoto osiyidwa.

Kodi Avereji Yotengera Ngolo Yogulira Ndi Makampani Ndi Chiyani?

Izi zimatengedwa kuchokera kumawebusayiti opitilira 500 pa ecommerce ndikutsata mitengo yakusiyidwa m'magawo asanu ndi limodzi ochokera Kugulitsacle.

  • Finance - ali ndi kuchuluka kwa kusiyira ngolo yamagalimoto 83.6%.
  • Osapindula - ali ndi kuchuluka kwa kusiyira ngolo yamagalimoto 83.1%.
  • Travel - ali ndi kuchuluka kwa kusiyira ngolo yamagalimoto 81.7%.
  • Ritelo - ali ndi 72.8% kuchuluka kwa ogula ngolo.
  • Fashion - ali ndi 68.3% kuchuluka kwa ogula ngolo.
  • Masewero - ali ndi 64.2% kuchuluka kwa ogula ngolo.

N 'chifukwa Chiyani Anthu Amasiya Magaleta?

Kupatula pazifukwa zomveka, pali zinthu zina zomwe mungachite bwino pagalimoto yanu kuti muchepetse kuchuluka kwa omwe akusiyidwa:

  1. Sinthani liwiro lanu la tsamba - 47% yaogula amayembekeza kuti tsamba lawebusayiti liziwonetsedwa mumasekondi awiri kapena ochepera.
  2. Kutumiza kwakukulu - 44% yaogula amasiya ngolo chifukwa chokwera mtengo wotumizira.
  3. Zoletsa nthawi - 27% yaogula amasiya ngolo chifukwa chakuchedwa nthawi.
  4. Palibe zambiri zotumiza - 22% yaogula amasiya ngolo chifukwa chosadziwa kutumiza.
  5. Zatha kaye - 15% yaogula samaliza kugula chifukwa chinthu sichikupezeka.
  6. Zowonetsa zoyipa - 3% yaogula sangamalize kugula chifukwa chazosokoneza zambiri zazogulitsa.
  7. Zosintha zolipira - 2% yaogula samaliza kugula chifukwa cha zolipira.

Ndikupangira njira zanga, zotchedwa Mayeso 15 ndi 50… Pezani 15 wazaka zapakati msungwana ndi wazaka 50 mwamuna kugula china chake patsamba lanu. Samalani momwe adazichitira komanso momwe zidakhumudwitsira. Mudzapeza tani pongowayang'ana! Simungapewe kusiyidwa kwathunthu, koma mutha kuchepetsa.

Momwe Mungachepetse Kutayika Kwamagalimoto

Chofunikira pakuchepetsa ngolo zogulira ndikuthana ndi magwiridwe antchito, zidziwitso, ndi kudalira pamwambapa. Zambiri mwazimenezi zitha kupitilizidwa ndikuwongolera tsamba lanu potuluka.

  • Magwiridwe - Yesani ndikusintha magwiridwe anu atsamba pa desktop ndi mobile. Onetsetsani kuti mwatsitsa kuyesa tsamba lanu - anthu ambiri amayesa tsamba lomwe lilibe alendo ambiri… ndipo onse akabwera, tsambalo limawonongeka.
  • mafoni - Onetsetsani kuti luso lanu lam'manja ndilopamwamba komanso losavuta. Mabatani omveka, akulu, otsutsana omwe ali ndi masamba osavuta komanso mayendedwe amayenera kukhala ofunikira pakusintha kwama foni.
  • Chizindikiro cha Kupita patsogolo - onetsani shopper wanu masitepe angati kuti amalize kugula kuti asakhumudwe.
  • Kuyimbira Ntchito - kuyitanitsa momveka bwino, kosiyana komwe kumayendetsa shopper panthawi yogula ndikofunikira.
  • Navigation - kuyenda momveka bwino komwe kumapangitsa munthu kubwerera patsamba lapitalo kapena kubwerera kukagula osataya kupita patsogolo.
  • mankhwala mudziwe - perekani mawonedwe angapo, makulitsidwe, kugwiritsa ntchito, ndi zambiri zomwe zatumizidwa ndi ogwiritsa ntchito ndi zithunzi kuti ogula atsimikizire kuti akupeza zomwe akufuna.
  • Thandizeni - perekani manambala a foni, kucheza, komanso kuthandizira kugula kwa ogula.
  • Umboni wachikhalidwe - kuphatikiza umboni wa chikhalidwe ma sign monga ma popups ndi kuwunika kwamakasitomala ndi maumboni omwe ogula ena amakukhulupirirani.
  • options malipiro - onjezerani njira zonse zolipirira kapena ndalama kuti muchepetse zolipiritsa.
  • Mabaji achitetezo - perekani mabaji kuchokera kuzowerengera za ena omwe amalola ogula anu kudziwa kuti tsamba lanu likuvomerezedwa kunja kuti likhale chitetezo.
  • Manyamulidwe - perekani njira zolowetsera zip code ndikupeza nthawi ndi mitengo yoyerekeza yotumizira.
  • Sungani mtsogolo - perekani njira yoti alendo asungire ngolo yawo mtsogolo, kuwonjezera pamndandanda wazinthu, kapena kupeza zikumbutso za imelo pazogulitsa.
  • Changu - perekani kuchotsera kokhudzana ndi nthawi kapena mwayi wotuluka kuti muwonjezere mitengo yakusintha.
  • kulembetsa - safuna zambiri kuposa zomwe muyenera kuchita kuti mutuluke. Tumizani kulembetsa kamodzi shopper atayang'anitsitsa, koma musawakakamize kutero.

Momwe Mungapezere Ngolo Zogulitsa Zosiyidwa

Pali nsanja zina zabwino kwambiri zomwe zimajambula ndi kutumiza imelo kwaogula patsamba lanu. Kutumiza zokumbutsa za tsiku ndi tsiku kwa ogula ndi zambiri pazomwe zili mgalimoto yawo ndi njira yabwino yowabwezera.

Nthawi zina, shopper amangodikirira kuti alipire ndalama kuti athe kumaliza kugula. Maimelo amgalimoto osiyidwa siopusa, nthawi zambiri amakhala othandiza. Ndipo mutha kuyitanitsa kuti muchitepo kanthu mu imelo yanu kuti shopper wanu asiye kukumbutsidwa za ngolo imeneyo. Mpofunika Klaviyo or Ngolo Guru zamtunduwu zokha. Iwo ali nawo sakatulani kusiya ndi zikumbutso zotuluka munjira zawo zokha!

Izi infographic kuchokera Ndalama ili ndi maupangiri abwino pakusintha njira zanu potuluka ndikuchepetsa kusiya anthu ogula. Amagwiritsa ntchito mawu oti "pewani" zomwe sindikukhulupirira kuti ndi zolondola. Palibe amene angatero pewani kusiyidwa kwamagalimoto patsamba lawo la ecommerce.

Momwe Mungapewere Kutha Kusungidwa ndi Ngolo

4 Comments

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  2. 2

    Doug,

    Zikomo chifukwa cha zambiri. 

    Ndikuvomereza, ndizodabwitsa kuti anthu "samayesa kuphika okha" kapena kuwona ena akuyesa kugula.
    Mfundo ina yomwe idafika kunyumba inali kubisa bokosi lokwezera. Nthawi zambiri ndimagula belo ndikuyesera kupeza nambala kapena kupeza tsamba lina lotsika mtengo. 

    Don

  3. 3

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