Zinthu 3 Zapamwamba Zomwe Muyenera Kukumbukira Kulemba kwa B2B

b2b kulemba mabulogu
Nthawi Yowerenga: 2 mphindi

Pokonzekera Kutsatsa Maluso Abizinesi Kumisonkhano Yamalonda ku Chicago, ndidaganiza zochepetsera zithunzi zanga zazing'ono kukhala zochepa. Ulaliki wokhala ndi matani a zipolopolo ndi m'malingaliro anga modzichepetsa, owopsa ndipo alendo samakumbukira kawirikawiri zomwe zafotokozedwazo.

M'malo mwake, ndikufuna kusankha mawu atatu omwe ayenera kumamatira pamsika wa otsatsa zikafika B2B kulemba mabulogu. Komanso, ndikufuna kugwiritsa ntchito zowoneka bwino kuti anthu azikumbukira uthengawo.

Utsogoleri Woganiza

Utsogoleri Woganiza

Ndinasankha chithunzi cha Seth Godin. Anthu amalemekeza Seti chifukwa ndi mtsogoleri woganiza m'makampani Ogulitsa ndi Kutsatsa. Seti amasambira motsutsana ndi zamakono ndipo ali ndi mphatso yofotokozera momveka bwino zolephera za momwe ziliri pano. Amatipangitsa kuganiza. Aliyense amayamikira mtsogoleri woganiza ndikudziwika kuti ndi m'modzi mwa akatswiri pantchito yanu. A blog ndi sing'anga yabwino kuti adziwike ngati mtsogoleri woganiza.

Voice

Voice

Anthu samakonda kuwerenga mawu patsamba, amakonda kumva mawu amunthu. Mlanduwu, zowoneka pang'ono izi Jonathan Schwartz, Blogger ndi CEO wa Sun Microsystems vs. Samuel J. Palmisano, Wapampando wa Board, IBM - akuyang'ana kuchuluka kwamasamba olumikizana ndi masamba awo.

Sindimadziwa kuti Wapampando wa Board ya IBM anali ndani ndikamafufuza izi.

Mantha

Mantha

Mawu otsiriza ndiwo mantha. Ndi zomwe zimayimitsa mabizinesi ambiri kuti asatenge blog. Kuopa kutaya chizindikirocho, kuopa ndemanga zoyipa, kuopa anthu kuloza zala zawo ndikuseka, kuwopa kunena zoona. Zina mwazomwe zikuwonetsa momwe mantha akuwonongera kuthekera kwa mitundu ina kukopa owerenga ndi chidwi. Zina mwazinthu zina zimalozera kumakampani omwe adagonjetsa mantha awo ndikuyika zonse kunja kuti anthu azidya ... ndipo apambana chifukwa cha izi.

Mantha si njira iliyonse. Winawake nthawi ina anandiuza kuti sungathamange mwachangu ukamayang'ana kumbuyo kwako. Makampani ochuluka kwambiri amakhala osatetezeka ndikuopa zosadziwika. Chodabwitsa ndichakuti mantha awo akulu akwaniritsidwa chifukwa sanawagonjetse.

4 Comments

  1. 1

    Doug,
    Zinthu zitatu zomwe mwatchulazi zakhala zokambirana ku kampani yanga. Choseketsa ndichakuti mfundo 1 ndi 2 ndizokambirana kosavuta. Aliyense amakhala patsamba limodzi ndipo amawalandira kuti ndiowona. Mfundo yachitatu, komabe, yakhala nkhani yobwezeretsanso kwanthawi yayitali. Anthu amawoneka kuti amachipeza kapena ayi. Sindingakuuzeni kangati kuti nkhani zoyipa zabwera ngati chifukwa choti musachite media media. Zimapitilira mpaka kuwopa wopikisana naye kutiwononga potumiza mabodza kuusa moyo *. Kulimbana kukupitilizabe.

    Jeff

    • 2

      Jeff,

      Nkhani yabwino ndiyakuti palibe lamulo lokhazikitsa ndemanga pa blog ya bizinesi ya b2b. Ndizosavuta kukhazikitsa 'lamulo labwino' pomwe ndemanga zonse zimayang'aniridwa ndikutanthauza kuti ndemanga sizinyalanyazidwa kapena kuyankhidwa payekha. Ndili ndi ndemanga zoposa 3,000 pabulogu yanga ndipo ndidangoyenera kulemba anthu a 2 ndikuwauza kuti sindilemba ndemanga zawo.

      Ingokhalani otsimikiza kuti mudziwitse anthu kutsogolo - iyi ndi blog yogulitsa bizinesi kuti mutsegule kulumikizana ndi makasitomala anu ndikupeza mayankho - osati bwalo lotsegulira bash kampaniyo. Komanso, ngati awa ndi makasitomala okhumudwitsa, mwayi woti muwalembere nokha ndikuwathandiza kutuluka ungawatembenukire!

      Kulimbitsa thupi ndi gawo lalikulu pamabwalo onse amabulogu. Ndi bulogu ya B2B, ndingakakamira!

      Chodabwitsa ndichakuti, vuto lokhala ndi zovuta zamabizinesi ndikuti anthu sawona mabizinesi ngati 'anthu'. Kawirikawiri wina amalankhula ndi munthu momwe angalembere bizinesi. Ndikulankhula zokuchitikirani… Ndidzachita bizinesi ndikadzaza fomu yawo 'yolumikizirana nafe', koma ndikawaimbira foni ndikudziwa kuti sikulakwa kwa munthuyo kumapeto kwake ndipo ndimayankhula .

      Kukhala ndi blog kumapereka makasitomala ndi munthu kuti awone ndikudziwana - kuchepetsa chiopsezo choti ayambe nkhondo pa intaneti.

      Zabwino zonse!
      Doug

  2. 3

    Doug,
    Zikomo chifukwa cha yankho. Mumabweretsa mfundo yabwino. Ndimakonda kulembetsa ku sukulu ya "ndemanga zopanda malire" pazanema. Ndikungomva kuti zimapatsa mphamvu owerenga / ogula nkhani. Izi, mosakayikira, zimathandizira mantha ena mkati mwa kampani yanga. Mwina ndiyenera kufewetsa njira yanga pang'ono.

    Jeff

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