Magawo asanu ndi limodzi a Ulendo Wogula wa B2B

Magawo Ulendo Wogula B2B

Pakhala pali zolemba zambiri pamaulendo aogula pazaka zingapo zapitazi komanso momwe mabizinesi amafunikira kuti asinthe manambala kuti akwaniritse zosintha pamachitidwe a ogula. Magawo omwe wogula amadutsamo ndi gawo lofunikira pamalonda anu onse pakutsatsa ndi kutsimikizira kuti mukupereka chidziwitso kwa omwe akuyembekezerani kapena makasitomala komwe amafunafuna komanso nthawi yomwe akufuna.

In Kusintha kwa CSO kwa Gartner, Amagwira ntchito yabwino yopanga magawo ndi kufotokozera momwe ogula a B2B amagwirira ntchito kuchokera pagululi mpaka kugula yankho. Sizogulitsa chingwe zomwe makampani ambiri adatsata ndikutsutsana nazo. Ndikulimbikitsa aliyense kulembetsa ndikutsitsa lipotilo.

Tsitsani: Ulendo Wogula Watsopano wa B2B ndi Kutanthauza Kwake pa Zogulitsa

Magawo Aulendo Ogula B2B

  1. Kuzindikiritsa Vuto - bizinesi ili ndi vuto lomwe akuyesera kukonza. Zomwe mumapereka panthawiyi ziyenera kuwathandiza kumvetsetsa vutoli, mtengo wamavuto kubungwe lawo, komanso kubweza ndalama yankho. Pakadali pano, sakufunafuna zomwe mukugulitsa kapena ntchito zanu - koma pakupezeka ndikuwapatsa ukadaulo kuti athe kumvetsetsa vuto lawo, mwakhala mukutuluka pachipata ngati omwe angakuthandizeni kupeza mayankho.
  2. Anakonza Exploration - tsopano kuti bizinesi yamvetsetsa vuto lake, tsopano akuyenera kufunafuna yankho. Apa ndipomwe kutsatsa, kusaka, ndi malo ochezera a pa Intaneti ndizofunikira kwambiri ku bungwe lanu. Muyenera kupezeka pakusaka ndi zinthu zosangalatsa zomwe zingakupatseni chidaliro chomwe mukuyembekezera kuti mudzakhale yankho labwino. Muyeneranso kukhala ndi gulu logulitsa lokhazikika komanso olimbikitsa omwe akupezekapo komwe chiyembekezo chanu ndi makasitomala akupempha zambiri pazanema.
  3. Zofunika Kumanga - bizinesi yanu sayenera kudikirira pempho kuti mumve tsatanetsatane wa momwe mumathandizira kukwaniritsa zofunikira zawo. Ngati mutha kuthandiza chiyembekezo chanu ndi makasitomala anu kuti alembe zofunikira zawo, mutha kupita patsogolo pa mpikisano wanu powunikiranso zamphamvu ndi zina zowonjezera zogwirira ntchito ndi bungwe lanu. Ili ndi gawo lomwe ndakhala ndikuyang'ana kwa makasitomala omwe tawathandiza. Ngati mumagwira ntchito yovuta yowathandiza kupanga mindandanda, kumvetsetsa nthawi, ndikuwunikira momwe yankho lingayendere, mudzayang'aniridwa mwachangu pamutu pamndandanda wazothetsera mavutowo.
  4. Kusankha Wogulitsa - Tsamba lanu, kusaka kwanu, kupezeka kwanu pazanema, maumboni a makasitomala anu, milandu yanu, kuwonekera kwa utsogoleri wanu, maumboni anu, zomwe muli nazo, komanso kuzindikira makampani zimakuthandizani kuti mukhale omasuka kuti ndinu kampani yomwe akufuna kuchita nawo bizinesi. Kampani yanu yolumikizana ndi anthu iyenera kukhala pamwamba pakuwonetsetsa kuti mumatchulidwa nthawi zonse m'mafakitole monga omwe amagulitsa zomwe ogula amafufuzira. Ogula mabizinesi atha kupita ndi yankho lomwe silimayang'ana ma checkmark onse… koma kuti akudziwa kuti akhoza kudalira. Ili ndi gawo lofunikira pagulu lanu lotsatsa.
  5. Kutsimikizika Kwothetsera - Oyimira chitukuko cha bizinesi (Bd) kapena oyimira njira zothetsera mayankho (SDR) ndi akatswiri pakuphatikiza zosowa za kasitomala ndikuyika chiyembekezo pakuwongolera kwawo. Kafukufuku wamakalata omwe amagwirizana ndi malonda anu akukhwima ndikukula ndikofunikira pano kuti ziyembekezo zanu ziwonekere kuti yankho lanu lingathe kuthetsa vuto lawo. Makampani omwe ali ndi chuma atha kugulitsa zomwe zatchulidwa pano kuti chiyembekezo chiziwone kuti aganiza zothetsera vutoli.
  6. Chilengedwe Chogwirizana - Pabizinesi, nthawi zambiri sitigwira ntchito ndi wopanga zisankho. Nthawi zambiri, chisankho chogula chimasiyidwa kuti chigwirizane ndi gulu la atsogoleri kenako ndikuvomereza. Tsoka ilo, nthawi zambiri sitikhala ndi mwayi wopeza timu yonse. Otsatsa okhwima amamvetsetsa izi ndipo amatha kuphunzitsa wothandizirayo momwe angaperekere yankho lawo, kusiyanitsa bizinesi yawo ndi mpikisano, ndikuthandizira timuyo kuvomereza.

Magawo awa samayenda nthawi zonse motsatizana. Mabizinesi nthawi zambiri amagwira ntchito limodzi kapena magawo angapo, kusintha zofunikira zawo, kapena kukulitsa kapena kuchepetsa chidwi chawo pomwe akupita kukagula. Kuwonetsetsa kuti malonda anu ndi kutsatsa onse ali ogwirizana komanso osinthika kuti akwaniritse zosinthazi ndikofunikira kuti muchite bwino.

Kusunthira kumtunda paulendo wa ogula anu

Otsatsa ambiri a B2B amaletsa makampani awo kuti azikhala ndi mwayi wokhala makasitomala awo poyang'ana kuwonekera kwawo kuti amapezeka ngati ogulitsa omwe angapereke malonda kapena ntchito. Ndi njira yochepetsera chifukwa kulibe kale pakadali pano.

Ngati bizinesi ikufufuza zovuta zomwe ali nazo, sikuti akufuna kampani kuti igulitse malonda kapena ntchito kwa iwo. Magawo ambiri a Ulendo Wogula wa B2B amatsogola kusankha ogulitsa.

Mlanduwu; mwina pali kasitomala woyembekezera yemwe amagwira ntchito mu Financial Technology ndipo angafune kuphatikiza mafoni ndi makasitomala awo. Amatha kuyamba ndikufufuza zamakampani awo ndi momwe ogula kapena ochita nawo mpikisano akuphatikizira zokumana nazo zam'manja pamasitomala awo onse.

Ulendo wawo umayamba ndikufufuza zakulera kwapa mafoni komanso ngati makasitomala awo atha kugwiritsa ntchito kutsatsa meseji kapena kugwiritsa ntchito mafoni. Mukamawerenga nkhanizi, mupeza kuti pali omwe amagwirizana nawo, omwe akuchita nawo zachitukuko, ofunsira ena, komanso zosankha zambiri.

Pakadali pano, kodi sizingakhale zosangalatsa ngati bizinesi yanu - yomwe imapanga zovuta zamagulu a Fintech idalipo powathandiza kumvetsetsa zovuta zavutoli? Yankho losavuta ndilo inde. Suli mwayi wolimbikitsa mayankho anu (komabe), kungopereka chitsogozo kwa iwo kuti awathandize kuchita bwino pantchito yawo komanso m'makampani awo.

Ngati mwapanga maupangiri okwanira kuthana ndi chizindikiritso chavutoli ndikupereka kafukufuku wothandizira - chiyembekezo chazimvetsetsa kale kuti mukumvetsetsa zovuta zawo, makampani awo, ndi zovuta zomwe akukumana nazo. Kampani yanu ndiyofunika kale ku kampaniyo ndipo kampani yanu idayamba kale kumangapo mphamvu ndikuwadalira.

Magawo a Ulendo Wogula ndi Laibulale Yanu Yopezeka

Magawo awa ayenera kuphatikizidwa mulaibulale yanu. Ngati mukufuna kupanga kalendala yokhudzana ndi zinthu, kuyambira magawo aulendo wa ogula ndichinthu chofunikira pakukonzekera kwanu. Nachi fanizo lalikulu la momwe zimawonekera kuchokera ku Gartner's CSO Update:

ulendo wa ogula b2b

Gawo lirilonse liyenera kuphwanyidwa ndikufufuza mozama kuti muwonetsetse kuti laibulale yanu ili ndi masamba, zithunzithunzi, makanema, kafukufuku wamilandu, maumboni, mindandanda, zowerengera, nthawi yake… chilichonse chokhudzana ndi kupatsa wogula B2B wanu zambiri zomwe angawathandize.

Laibulale yanu yazokhutira iyenera kukhala yolinganizidwa bwino, yosakika mosavuta, yosindikizidwa mosalekeza, yolembedwa mwachidule, yothandizidwa pakufufuza, kupezeka kwa asing'anga (zolemba, zithunzi, makanema), ambiri amakonzedweratu kuti azitha kuyenda mafoni, ndipo azindikire kufunika kwa ogula omwe muli kufunafuna.

Cholinga chachikulu pakutsatsa kwanu kuyenera kuti wogula anu azitha kupita patsogolo momwe angafunire paulendo wa ogula popanda kulumikizana ndi kampani yanu. Ziyembekezero zidzafuna kudutsa magawo amenewa popanda thandizo la ogwira ntchito. Pomwe kuwadziwitsa antchito anu koyambirira m'magawo kungakhale kopindulitsa, sizotheka nthawi zonse.

Kuphatikiza kuyeserera kwamakina onse ndikofunikira pakutha kwanu kutseka bizinesi iyi. Ngati chiyembekezo chanu sichingapeze thandizo lomwe angafunike kuti adziwitse ndikupititsa patsogolo ulendo wawo, mumatha kutaya nawo mpikisano yemwe adachita.

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