Chifukwa Chani Bili Bili Yogulitsa Ndi Njira Yokhayo Yopita Kwa Opanga Ndi Otsatsa Post COVID-2

B2B Zamalonda

Mliri wa COVID-19 wabweretsa kusatsimikizika m'mabizinesi ndipo zadzetsa zochitika zingapo zachuma. Zotsatira zake, mabizinesi atha kuwona kusintha kwa ma paradigm m'maketoni, mitundu yogwiritsira ntchito, machitidwe ogula, ndi njira zogulira ndi kugulitsa.

Ndikofunikira kuti muchitepo kanthu kuti bizinesi yanu ikhale yotetezeka ndikufulumizitsa njira yochira. Kukhazikika pamabizinesi kumatha kutha kusintha njira zosayembekezereka ndikuwonetsetsa kuti zakhazikika. Makamaka osewera pamsika wogulitsa wa B2B, nthawi zosatsimikizika ngati izi zitha kupereka mphaka pakhoma mkhalidwe. Mutha kukumana ndi vuto pamsika kapena zingakuvuteni kukumana ndi anthu omwe akufunidwa. Ngakhale zochitika zonsezi zitha kukhala zopweteka chimodzimodzi, opanga ndi omwe amagawa akhoza kudalira kupitilira kwamabizinesi abwino ndikulimba mtima kuti athane ndi vutoli ndikuonetsetsa kuti kupezeka kosagwedezeka mliri wa kukula uku.

Zomwe zikuchitika pakadali pano zakakamiza mabizinesi kuti asinthe momwe angapangire msika. Nawa madera ofunikira omwe angakuthandizeni kuti mupitilize komanso kuti mukhale olimba mtima panthawi yamavuto azaza mzaka zapitazi.

  • Kubwezeretsa Masoka - Amalonda ayenera kulingalira momwe mliri ungakhudzire magwiridwe antchito. Poyankha mwachangu, mabizinesi ambiri akhazikitsa malo ogulitsa mitsempha omwe ali ndi magulu ogwirira ntchito kuti athetse zovuta za mliriwu pazogulitsa. Asinthanso zina monga ngongole zosinthika kuti zithandizire anzawo. Ngakhale kuti izi zitha kuthandiza kukwaniritsa zolinga zomwe zikuchitika nthawi yomweyo, kukonzekera mosamala ndikuwathandiza ndikofunikira kuti mupulumuke kwakanthawi.  
  • Njira Yoyambira pa Digital - Kugulitsa kwa B2B kuyenera kusinthidwa mwanjira zina pambuyo pa COVID-19 ndikuwunika kosunthika kuchoka pa intaneti kupita kwa ma digito. Mliriwu wapereka mphamvu kuntchito yopitilira kugulitsa zamagetsi. Monga mabizinesi a B2B akuwoneratu kuwonjezeka kwakukulu kwa kulumikizana kwa digito posachedwa, muyenera kuyang'ana pazogulitsa zilizonse kuti mupeze mwayi wokhala ndi digito. Kuti muwongolere luso la digito, onetsetsani kuti ogula atha kupeza zambiri patsamba lawebusayiti, ndikufanizira zogulitsa ndi ntchito. Muyeneranso kukonza zovuta zilizonse zaukadaulo munthawi yeniyeni ndikuyang'ana njira zatsopano komanso zatsopano zopititsira patsogolo kasitomala.  
  • Othandizira Ganiziraninso Masewera Awo - Ogulitsa omwe amapereka chidziwitso chodalirika komanso chosasinthika cha digito ndikuwunika kwambiri kuthamanga, kuwonekera poyera, ndi ukatswiri atha kuchira mwachangu ndikukula makasitomala awo. Poyesayesa iyi, muyenera kugwiritsa ntchito ukadaulo ndikuwonetsa zofunikira kwa makasitomala monga macheza amoyo omwe angakuthandizeni kumvetsetsa zofunikira ndikuyankha mwachangu. Kuphatikiza pa zochitika patsamba lino, ogulitsa akuyembekeza kuchuluka kwamagalimoto pamapulogalamu am'manja ndi magulu azama TV. Chifukwa chake, munjira yatsopanoyi, muyenera kusintha kwambiri njira yanu yogulitsira kuti muthe kugwiritsa ntchito bwino mwayi womwe mukuwona.
  • eCommerce ndi Digital Partnerhips - Mavuto omwe alipo pano akupereka mwayi wokulitsa ma eCommerce ndi digito yanu. eCommerce ikuyembekezeka kuchita gawo lofunikira pakukonzanso komanso gawo lokula lotsatira. Ngati bizinesi yanu ilibe mphamvu zama digito, mutha kuphonya mwayi wosatha pa intaneti. Mabizinesi a B2B omwe agulitsa kale ndalama pomanga ma eCommerce ndi mgwirizano wama digito atha kuyang'ana kuti apindule ndi kuwonjezeka kwa mayendedwe kudzera mwa sing'anga.  
  • Kugulitsa kwakutali - Kuti muchepetse zovuta pamalonda, mabizinesi ambiri a B2B awona kusintha kwakusintha kwa mtundu wamalonda panthawi ya mliriwu. Kulimbikitsidwa kwa kugulitsa kwakutali ndikulumikiza kudzera pa videoconferences, ma webinar, ndi ma chatbots kwakula kwambiri. Ngakhale mabizinesi ena amadalira kwathunthu olankhula m'malo mwawo m'malo mwa malonda akumunda, ena amagwiritsa ntchito akatswiri awo ogulitsa mogwirizana ndi kutsatsa pa intaneti. Makina ambiri omwe amapezeka kutali amakhala ofanana kapena ogwira ntchito kufikira ndi kuthandiza makasitomala. Chifukwa chake, kugwiritsa ntchito njira zakutali kuyenera kuchulukirachulukira ngakhale zoletsa kuyenda zimachepetsedwa ndipo anthu amabwerera kuntchito kwawo.  
  • Njira Zosakaniza - Kusokonezeka kwakukulu pamakampani opangira zinthu pa nthawi ya Covid-19 kwalimbikitsa kufunika kwamabizinesi kuti akwaniritse njira zakugula. Zisokonezo m'makampani zidalepheretsa kupeza zinthu zopangira kuchokera kwa ogulitsa omwe adachita nawo malonda, makamaka ngati zida zopangira zidapangidwa padziko lonse lapansi. Kuti athane ndi vutoli, mabizinesi amayenera kuyang'ana kwa ogulitsa akumaloko kuti agule zopangira. Kupeza mgwirizano ndi ogulitsa akumaloko kungathandize kupewa kuchedwa pakupanga ndi kugawa. Kungakhale kothandiza panthawiyi kuzindikira zinthu zina zopangira ndi zinthu zina.
  • Kupitiliza Kupanga ndi Kugulitsa Kwanthawi Yakale - Pakugulitsa kwa B2B, ino ndi nthawi yabwino yosamalira zotsogola ndikupanga ndalama zazitali. Tsatirani ndikusunga kulumikizana pafupipafupi ndi chiyembekezo mu payipi ndikuwona mwayi wotalika. Adziwitseni za mapulani anu ndi zomwe mungachite kuti mupitilize. Pang'ono ndi pang'ono muyenera kusiya kuyang'ana pazomwe mungachite modzidzimutsa kuti mukhale njira yayitali yokhazikitsira ntchito. Pochita izi, khalani ndi mapulani okhazikika kuti muphunzire kuchokera pamavuto omwe alipo. Muyeneranso kuwunika zoopsa pakuchita bizinesi yayikulu ndikuchita zochitika pakukonzekera zochitika. Kukulitsa kutha kulimba mtima kungathandize kuthana ndi zochitika zomwe sizinachitikepo ndikubwerera ku bizinesi yoyambirira osakhudzidwa kwambiri ndi magwiridwe antchito.
  • Fotokozani Udindo Watsopano Wogulitsa Kubwereza - Kusintha kwa digito sikumakhudza gawo la ogulitsa omwe tsopano akuyenera kudziwa zida zama digito monga Zoom, Skype, ndi Webex. Ogulitsa omwe akugwira ntchito m'malo a B2B ayenera kumvetsetsa zida zingapo zapaintaneti kuti athane ndi kuyankha mafunso a kasitomala moyenera. Mukamakonzekera kuchuluka kwa malonda a digito, mvetsetsani momwe mungaphunzitsire ndikugwiritsa ntchito akatswiri ogulitsa kudzera mumayendedwe angapo kuti athandizire makasitomala. Kuphunzitsa ndikugulitsa anthu ogwira ntchito mosakayikira kudzapeza mphoto pakapita nthawi.

Osadikirira Kuti Mliri Uthetse

Akatswiri amati ma coronavirus atha kukhala nafe kwa nthawi yayitali ndikupitiliza kufalikira mpaka katemera atapangidwa kuti awathe. Momwe mabungwe akuyang'ana kuti amangenso ndikuyamba ntchito zawo ndi anthu ochepa ogwira ntchito komanso zodzitetezera zofunikira, ndikofunikira kulumikizitsa ntchito zonse ndi zofunikira zatsopano. 

Amabizinesi akuyenera kutsatira njira zowonetsetsa ndikutsatira dongosolo loti zitsimikizire kupitiriza kwa ntchito ndikupewa kusokonekera kwamakampani. Sungani zinthu zokonzeka ndikukonzekera pasadakhale kuti musaphonye mwayi wogulitsa. Pomwe kuyambiranso kwachuma munthawi ya COVID-19 itha kukhala yachangu kuposa momwe amayembekezera, muyenera kugwiritsa ntchito nthawi ino kukonzekera kufunikira kwakwezedwa. Kumbukirani, ngati simukuyamba pano, mwina simungathe kugwiritsa ntchito mwayi womwe ungachitike panthawiyo.

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