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B2B Content Marketing Statistics

Elite Content Marketer adapanga nkhani yozama kwambiri Ziwerengero Zakutsatsa Kwazinthu kuti bizinesi iliyonse iyenera kugayidwa. Palibe kasitomala yemwe sitimaphatikizira kutsatsa ngati gawo la njira zawo zonse zotsatsa.

Chowonadi ndi chakuti ogula, makamaka malonda ndi malonda (B2B) ogula, akufufuza mavuto, mayankho, ndi opereka mayankho. Laibulale yazinthu zomwe mumapanga ziyenera kugwiritsidwa ntchito popereka zonse zofunikira kuti muwayankhe komanso kusiyanitsa zinthu zanu kapena ntchito zanu.

Nawa Ziwerengero Zofunika 18 Zogwirizana ndi Kutsatsa Kwama B2B

Tiyeni tiwone zambiri zotsatsa za B2B kuti zikuthandizeni kupanga chisankho mwanzeru.

  1. M'miyezi yapitayi ya 12, 86% ya ogulitsa B2B adanena kuti akupanga chidziwitso chamtundu, 79% aphunzitsa omvera awo, ndipo 75% apanga kukhulupirika / kudalira.
  2. Otsatsa opambana a B2B lembani njira zawo ndikuwonetsetsa kuti zikugwirizana ndi zolinga zawo zamabizinesi komanso omvera omwe akufuna. Kuphatikiza apo, 44% ya ochita bwino kwambiriwa amagwira ntchito ngati gulu lazamalonda lomwe limagwira ntchito m'bungwe lonse.
  3. 32% ya otsatsa a B2B alibe munthu wanthawi zonse wodzipereka pakutsatsa zomwe zili. Komabe, chiwerengerocho chimatsikira ku 13% mwa ochita bwino kwambiri. Kuti muwone malonda akubala zipatso, muyenera gulu lodzipereka kuti lidzipereke.
  4. Zachidziwikire, mutha kutulutsa thandizo kuti mudzaze kusiyana mu luso lanu. Kupanga zinthu ndizomwe zimagulitsidwa kwambiri, ndipo 84% ya omwe adafunsidwa atha kuzipereka kunja.
  5. Zikafika pamalumikizidwe, 93% ya zomwe zili mu B2B zimatha kukopa maulalo akunja a zero.
  6. Pakuwunika zopitilira 52,892 B2B zolemba ndi BuzzSumo, 73.99% ya zidutswa zomwe zili (ie 39,136 nkhani) zinali pansi pa mawu a 1000. Komabe, mawu omwe ali pakati pa 1000 mpaka 3000 amakonda kutulutsa ziwerengero zobiriwira nthawi zonse, kuyanjana, ndi ma backlinks.
  7. Inu mukhoza kuwonjezera zosiyanasiyana polenga kanema okhutira komanso. Kafukufuku waukadaulo Ogula a B2B adapezeka 53% ya omwe adafunsidwa adapeza makanema ngati othandiza kwambiri. Amakondanso kugawana nawo.
  8. M'malo mopanga zolemba zamakanema kuchokera pachiwonetsero, mutha konzanso zidutswa zomwe zilipo. Ndi njira yodziwika bwino pakati pa ogulitsa chifukwa imapulumutsa nthawi ndi ndalama.
  9. Zikafika pamalingaliro otsatsa okhutira, 88% ya ochita bwino kwambiri amalonda a B2B amaika patsogolo zosowa zachidziwitso za omvera awo kuposa uthenga wotsatsa / wotsatsa wa bungwe lawo.
  10. Ngati inu muli Malingaliro a kampani SaaS, muyenera kupanga zomwe zili pamagawo onse aulendo wamakasitomala. Muyenera kuganizira zomwe zolepheretsa kukula zimatha kuchepetsa, monga Jimmy Daly anatero, ndi kupanga pansi pa fupa zokhutiritsa kuti mupewe kusiya.
  11. Zowonadi zogawana pagulu ndi maulalo ndizovuta kupeza chifukwa chopanga zambiri. Koma malo ochezera a pa Intaneti ndi tsamba la bungwe/bulogu ndiye njira zapamwamba zogawa zamoyo. Imelo imatsatira kwambiri.
  12. 46% ya otsatsa malonda a B2B omwe ali pamwamba kwambiri amapezerapo mwayi wokopa / kufalitsa maubwenzi (kusiyana ndi 34% yonse) ndi 63% positi ya alendo m'mabuku a chipani chachitatu (vs. 48%). Ndakulitsa mawebusayiti (kuphatikiza TIYI ndi amene mukuwerenga) kudzera muzolemba za alendo ndipo mungawalimbikitse.
  13. Mukhozanso kupereka malipiro ogawa. Adathandizidwa ndi 84% ya omwe adafunsidwa ndi CMI. Mwa omwe adagwiritsa ntchito kugawa kolipira, 72% adagwiritsa ntchito zolipira. Kotero inu mukhoza kupereka izo kuwombera.
  14. Muyenera kuwonetsa ma metric kuti muyese kuchita bwino kwa zomwe mwalemba ndikuwonetsetsa kuti zimapereka ROI yabwino. Ma chart Marketing anapeza zimenezo 69% ya mabungwe a B2B aziyang'ana kwambiri kuyeza ndi kusanthula mu 2020.
  15. Mwa otsatsa 80% a B2B omwe amagwiritsa ntchito ma metrics kuyeza momwe zilili, 59% akuchita ntchito yabwino kwambiri kapena yopambana pakuwonetsa ROI.
  16. Ngati mukuyenera kuyeza zoyeserera zanu zotsatsa, ndiye yambani ndikumvetsetsa 
    10 zapamwamba zotsatiridwa kwambiri za Google Analytics pano. Muthanso kuyamba ndikuchita nawo maimelo pomwe ikukwera pama track amalonda a B2B.
  17. Pomwe 40% ya mabungwe a B2B ali zothekera kuyika nthawi ndi ndalama ZAMBIRI pazotsatsa mu 2020, chofunikira kwambiri si kuchuluka. 48% ya ogulitsa malonda a B2B adzayang'ana pa khalidwe la omvera awo ndi kutembenuka.
  18. Nkhani yabwino ndiyakuti ngakhale mabungwe akulu a B2B omwe akuchita bwino ndi malonda azinthu alibe bajeti ya madola miliyoni. 36% ya otsatsa omwe adafunsidwa amafotokoza bajeti yapachaka yosakwana $100,000. Bajeti yapachaka yapakati imafika ku $185,000 kwa onse omwe amafunsidwa, komabe, zimatengera $272,000 ngakhale bungwe laling'ono linene za kupambana kwa malonda.

Elite Content Marketer mogwirizana ndi Zithunzi za Rhythm kuti mupange ziwerengero zazikulu kuchokera m'nkhani yawo kupita ku infographic iyi:

zokhuza za covid 19 b2b
njira zapamwamba zotsatsa za b2b
kutsatsa kwapa media media b2b

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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