Njira Yanu ya B2B Iyenera Kuphatikizira Zamalonda
Kodi mumadziwa kuti tawonjezera fayilo ya shopu yothandizira pa Martech? Sitikulimbikitsa tani (komabe) pomwe tikupitilizabe kusokoneza, koma tikuwona makampani ochulukirachulukira omwe amangofuna mitengo yakutsogolo ndipo sakufuna kugwira ntchito mwachindunji ndi gulu logulitsa kuti alembetse malonda kapena ntchito. Ndi chifukwa chake tidapanga gawo ili la tsamba lathu ndipo tikupitiliza kuwonjezera zinthu ndi ntchito - kuchokera kafukufuku ku infographics.
Momwe eCommerce ndi omnichannel zogulira zokumana nazo zikukwera kulamulira ku B2C, zidzakhala zofanana ndi kugula kwa ogula. Popeza ogula a B2B ndi ogula ndi ogula ndi ogula m'miyoyo yawo, chiyembekezo chophunzitsira, chosavuta kuyendetsa nsanja zogulira zama digito chimagwiranso ntchito kugula magalimoto atsopano monga zimakhalira kuyitanitsa nsapato zatsopano.
Tidaneneratu bizinesi iliyonse imakhala bizinesi ya eCommerce… Koma siife tokha! Accenture Interactive idasanthula akatswiri akuluakulu a digito ndi eCommerce m'mabungwe akuluakulu a B2B kuti amvetsetse malingaliro akusintha pakugula pa intaneti.
- Chiwerengero chaogula B2B omwe amagula zinthu pa intaneti chikuchokera pa 57% mu 2013 mpaka 68% mu 2014.
- 86% yamabungwe a B2B tsopano amapereka njira zogulira pa intaneti.
- Pafupifupi 50% yamabungwe a B2B ndi omwe amalandila zochuluka kuposa gawo limodzi mwa magawo khumi azomwe amapeza kuchokera pazogulitsa pa intaneti.
Chinsinsi chimodzi pa izi zomwe tidaziwona ndikuti alendo a B2B safuna kulipira patsogolo pogwiritsa ntchito kirediti kadi pazinthu zazikuluzi. Limenelo si vuto tsopano popeza tapereka njira zingapo zolipirira, kuphatikiza kulipira ngongole.