Infographics YotsatsaKulimbikitsa Kugulitsa

Kodi Ndondomeko Ziti Zomwe Zingakuthandizeni Kugwiritsa Ntchito B2B Kukula Kwabwino?

Malinga ndi kafukufuku waposachedwapa ndi InsideView of atsogoleri ogulitsa ndi otsatsa, 53% yamakampani samawunika pafupipafupi msika wawo, ndipo 25% ali ndi magawo azogulitsa komanso otsatsa omwe sagwirizana pamisika yawo

Makampani a B2B omwe amafufuza za awo Msika Wonse Wotheka Kuyankha (TAM) ndikugwirizanitsa ntchito yawo yogulitsa ndi kutsatsa ali ndi mwayi wochulukirapo kuposa ma 3.3 kupitilira zolinga zandalama Ndipo makampani a B2B omwe amayang'ana Mbiri Yabwino Yotsatsa (ICP) ali ndi mwayi wopitilira zolinga za 5.3

Tsitsani State of Sales and Marketing Alignment mu 2018

Malinga ndi Mkati Onani, poyankha mafunso atatu awa, makampani anzeru a B2B akutulutsa ndalama zawo:

  1. Kodi makasitomala anga abwino ndi ati?
  2. Kodi ma geographies ndi mafakitale atsopano ndi ati komwe ndingakule?
  3. Kodi tikutsatira makasitomala oyenera komanso ndalama zoyenera?

Ichi ndiye chifukwa chachikulu chomwe kutsatsa kogwiritsa ntchito maakaunti kwaphulika kutchuka pakati pa makampani a B2B. Makampani a B2B nthawi zonse amafufuza ndikulunjika kwa makasitomala omwe akuyembekezeredwa - koma nsanja izi zimawathandiza kuti athe kulemba, kutsata, kugulitsa, ndi kutseka zochitikazo moyenera komanso moyenera.

Tsegulani Kukula kwa Chuma cha B2B

InsideView Apex imathandizira kusanthula kwa msika pogwiritsa ntchito zenizeni zenizeni komanso zowunikira kuti makampani athe kuwona misika yatsopano ndikupanga zisankho mwachangu.

Tidazindikira kuti tili ndi ukadaulo, ukatswiri, ndi chidziwitso chothandizira makampani kuyankha mafunso mwachangu komanso molimba mtima kuti asaphonye mwayi. Njira zamabizinesi siziyenera kutengera m'matumbo ndikuyerekeza. Ndipo siziyenera kufuna kusanthula deta yovuta. InsideView Apex imagwiritsa ntchito ukadaulo wodula komanso zidziwitso zabwino kwambiri kuti muthe kupanga zisankho zoyenera pabizinesi yanu. adatero Umberto Milletti, CEO wa InsideView

Mkati Onani Onani Pamwamba

Yopangidwa makamaka kwa oyang'anira a B2B, InsideView Apex imayankha njira yonse yopita kukagulitsa kuchokera pakukonzekera mwanzeru mpaka kuchitapo kanthu pokonza ndikuwunika.

  1. Plan: Dziwani misika yatsopano ndikukonzekera njira yogulitsa
    • Fotokozerani mbiri yabwino ya kasitomala (ICP) pogwiritsa ntchito wizara yabwino komanso zidziwitso zamkati mwa kasitomala.
    • Imani data yomwe ilipo ya kasitomala ndi chiyembekezo chotsutsana ndi msika wamsika wakunja kuti mumvetsetse komanso kukula kwa msika womwe ungagwiritsidwe ntchito (TAM).
    • Onani m'maganizo magawo atsopano kapena oyandikana ndi msika kapena magawo ndikuchita kusanthula kwa "bwanji ngati" kukonzanso kutsata.
    • Dziwani zolowera mu TAM ya kampani, gawo lomwe likulowera, kapena madera, onani mipata yoyera, ndikutumiza mndandanda wamaakaunti atsopano ndi anthu omwe mungawonjezere ku CRM kapena pulogalamu yotsatsira (MAP).
    • Gwiritsani ntchito AI kuti mupeze maakaunti ena ofanana omwe amafanana kwambiri ndi makasitomala abwino komanso / kapena chiyembekezo.
  2. IkaniPangani zolinga zomwe mukufuna kukwaniritsa dongosolo la GTM
    • Pangani mindandanda yotsatsa yotsata maakaunti (ABM) kuti muziyang'ana kwambiri kutsatsa ndi kutsatsa pamaakaunti oyamba.
    • Lembani ABM, ICP, ndi magawo ofotokozedwa amaakaunti kapena magawo azomwe mumalumikizana ndi zida zogulitsa ndi kutsatsa kuti mugwirizanitse malonda ndi kutsatsa.
    • Atsogolereni ogwiritsa ntchito malonda ndi zomwe angachite momwe angachitire ndi gulu lililonse la ABM / ICP / Gawo / Gawo kuti ayendetse zomwe akufuna.
  3. Win: Yerekezerani magwiridwe antchito motsutsana ndi zigawo zomwe mukufuna kukwaniritsa nthawi yeniyeni kuti mukwaniritse bwino
    • Dyetsani MAP ndi ma CRM mu InsideView Apex kuti muwonetsetse kupambana m'magulu owunikira gawo lililonse la faneli komanso popita nthawi monga zotsogola zotembenukira ku mwayi ndikupambana.
    • Dziwani komwe zingatitsogolere kapena mwayi utha kulowa munjira yolondola munthawi yeniyeni.
    • Fananizani momwe mumakhalira m'magulu azomwe mukuwongolera motsutsana ndi zotsogola, mwayi, ndikuchita kunja kwa ma ICP anu.
    • Yesani magawo amodzi, kapena palimodzi, kuti muwone komwe mukuchita bwino kwambiri, kuti muthe kuyang'ana pazomwe mukufuna kukwaniritsa.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.
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