Momwe Otsatsa a B2B Ayenera Kuyikira Njira Zawo Zotsatsa

zochitika zotsatsa

Pomwe tikupitiliza kufunsa mafunso otsatsa malonda, kufufuza momwe zinthu zikuyendera pa intaneti, ndikuwona zotsatira za zoyesayesa zathu pothandiza makasitomala athu, palibe kukayikira zakutsatsa kwakanthawi kantchito ya B2B yopezera zinthu. Mabizinesi akufufuzira zomwe adzagule pa intaneti kuposa kale.

Vuto, komabe, ndilakuti makampani akupanga zinthu zambiri zopanda ntchito. Otsatsa opambana a B2B atafunsidwa chifukwa chomwe kutsatsa kwawo zomwe zikugwira ntchito, 85% adalemba apamwamba, okhutira kwambiri chilengedwe pamwamba. Tipitiliza kukankhira a laibulale yokhutira lankhulani ndi makasitomala athu komwe timalemba mwayi ndi mipata yazomwe tikugwiritsa ntchito, ndikugwira ntchito kuti tipeze mitu yambiri yamitu.

Kodi Kutsatsa Kwazinthu Zotani?

Njira yotsatsa mwaluso imayang'ana pakupanga ndikugawa zinthu zofunikira, zofunikira, komanso zosasinthika kukopa ndikusunga omvera omveka bwino - ndipo, pamapeto pake, kuyendetsa makasitomala opindulitsa.

47% yaogulitsa a B2B ati ali ndi zovuta pakupereka zofunikira pazogulitsa zawo Tikuwonanso izi ndi makasitomala athu ndipo tayesetsa kukonza njira zochepetsera zovuta kwa makasitomala athu.

Mwachitsanzo, tili ndi kasitomala m'modzi yemwe timakonza m'mawa uliwonse mwezi uliwonse kuti ajambule ma podcast angapo. Nthawi yomweyo, timajambulanso pavidiyo. Kenako timazindikira ma podcast, timapanga makanema, timapereka kwa olemba athu, timatulutsa zolemba za omwe atolankhani ndi omwe tapeza, kenako ndikusonkhanitsa zotsatirazo munkhani yamlungu iliyonse. Kuchita bwino kumeneku kumabweretsa nthawi yocheperako yomwe imagwiritsidwa ntchito pakupanga zinthu komanso kulimbikitsanso kutengapo gawo chifukwa chakuyenda kwamawayilesi.

Makampani sayenera kufunafuna ndalama zowonjezera kapena zothandizira kutsatsa zotsatsa pomwe zambiri ndizomwe zili sikuti ikupanga zotsatira. Ngati makampani, m'malo mwake, amachepetsa kuchuluka kwa zomwe sizinapangidwe bwino ndikuwunika zomwe akuchita, zofunikira, komanso zomwe akufuna, atha kusunga nthawi ndikuwonjezera mphamvu pazoyeserera zawo.

Malinga ndi Content Marketing Institute, 39% ya% ikukonzekera kuwonjezeka ndalama zawo zotsatsa zotsatsa kwa miyezi khumi ndi iwiri ikubwerayi

Ndikusintha kosasintha kwa zotsatsa, kutsatira maluso ndi zida zaposachedwa kwakhala kofunikira, ndichifukwa chake makampani ochulukirachulukira tsopano akukambirana kuti njira yawo ikhale yothandiza m'zaka zikubwerazi. Makampaniwa ali okonzeka kugwiritsa ntchito ndalama zambiri kuthandizira malonda awo chaka chamawa. GroupM ilosera kuti chiwonkhetso chonse cha ntchito zotsatsa padziko lonse lapansi sichidzatha $ 1 zankhaninkhani, malire koyamba mu 2017. Jomer Gregorio, Kujambula Zamakono ku Philippines

Nayi infographic yophunzitsa modabwitsa, Zogulitsa Zotsatsa za B2B mu 2017.

Zogulitsa Zotsatsa za B2B mu 2017

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