Dongosolo La Mfundo Zinayi Losintha Makasitomala Anu a B4B kukhala Alaliki A Brand

Mlaliki Wa Brand

Mukadakhala madzulo mumzinda womwe simunakumanepo nawo kale ndikukhala ndi malingaliro odyera awiri, amodzi ochokera ku concierge ya hotelo ndi amodzi kuchokera kwa bwenzi, mutha kutsatira upangiri wa mnzanu. Nthawi zambiri timapeza malingaliro a anthu omwe timawadziwa ndipo timakonda odalirika kuposa malingaliro amlendo - ndizotheka umunthu

Ichi ndichifukwa chake mabizinezi ogulitsa-ogula (B2C) amagulitsa ndalama zotsatsira - malingaliro othandizira ndi chida champhamvu kwambiri chotsatsira. Zimagwira ntchito motere mdziko lazamalonda (B2B). M'masiku akale, makasitomala omwe angakhalepo amalumikizana ndi ogulitsa, kuwerenga kafukufuku wamakampani kapena kutsitsa kabuku kogulitsa. Tsopano amayang'ana kwa anzawo ndipo pafupifupi peresenti 95 werengani ndemanga pa intaneti. 

Popeza makasitomala anu a B2B akutenga masitepe angapo Asanalankhulane ndi wogulitsa, ndi ntchito yotsatsa kuti azitsogolera zotsogola pamwamba pamalonda mwanjira yothandiza kwambiri. Ndipo chida chotsatsa chothandiza kwambiri ndi alaliki achizindikiro - makasitomala omwe amakonda malonda anu ndipo ali ofunitsitsa kugawana zomwe akumana nazo ndi anzawo. Nayi njira yokuthandizani kuti mupange gulu la alaliki achizindikiro:

Gawo 1: Yang'anani pa Kupambana kwa Makasitomala

Pamapeto pa tsikulo, makasitomala a B2B amakonda malonda anu chifukwa amawathandiza kuti azichita bwino pantchitoyo. Chifukwa chake, kuti mupange alaliki a mtundu, pangani kasitomala kukhala ndi cholinga chimodzi. Iyenera kukhala yofunikira pakampani yanu, ndipo aliyense wogwira ntchito iliyonse ayenera kumvetsetsa kuti cholinga chanu chachikulu ndikuthandiza makasitomala kuchita bwino. 

Mfundo ina yofunika kukumbukira ndikuti zomwe zimayezedwa ndizomwe zimachitika, chifukwa chake pangani kasitomala kukhala gawo lofunikira pantchito yolembera mwa kuwunika anthu osungidwa. Kuthandiza makasitomala kuthana ndi vuto (kuthandizira makasitomala) ndikupeza mwayi wotsatsa (zogulitsa) ndizofunikira, koma zonse ziyenera kulumikizana ndi cholinga chachikulu chokomera makasitomala. 

Gawo 2: Lankhulani koyambirira komanso pafupipafupi

Kuyankhulana kwamakasitomala ndikofunikira pagawo lililonse laubwenzi, koma ndibwino kukhazikitsa tsiku loyamba, monga zenera la maola 24 kuti gulu lazopambana la makasitomala lifikire makasitomala atsopano akabwera. Kuyankhulana koyambirira kumayika kamvekedwe ndikusonyeza kudzipereka kwanu pakupambana kwa kasitomala watsopano. 

Ndikofunikanso kukhazikitsa malo olimbirana nthawi zonse kuti muwonetsetse kuti mukumvetsetsa zomwe makasitomala akufuna kuchita, zomwe zingasinthe pakapita nthawi. Kulankhulana pafupipafupi kumatsimikizira kuti gulu lanu limadziwa zomwe makasitomala akufuna kukwaniritsa, komanso zingakupatseni chenjezo loyambirira lavuto lomwe likubwera kuti muthe kulikonza ndikusungabe ubalewo. 

Gawo 3: Onetsetsani kuti Makasitomala Akuyenda Bwino ndi Kugulitsa Amagwirira Ntchito Pamodzi

Ngati kuli kotheka, gulu lanu logulitsa libweretse gulu lodzapambana pagome musanatseke mgwirizano. Imeneyi ndi njira yabwino kwambiri yosonyezera kudzipereka kwanu pakupambana kwamakasitomala, ndipo imapatsa mwayi gulu kasitomala mwayi wokhazikitsanso mgwirizano mavuto onse asanachitike. 

Ubwino wina wogwira ntchito mogwirizana ndi kasitomala ndikuti zimapangitsa aliyense patsamba lomwelo kukhudzana ndi zomwe makasitomala akuyembekezera ndikupatsa aliyense mwayi woti adziwe kuchuluka kwa chithandizo chomwe kasitomala watsopano angafune kuti akwaniritse bwino. Handoff yosalala ndiyofunikira kuti kasitomala achite bwino - komanso maubale amkati. 

Gawo 4: Mukalakwitsa, Muzipepesa ndi kukonza

Palibe amene ali wangwiro, ndipo posakhalitsa, gulu lanu lidzapanga zolakwika zomwe zimakhudza kasitomala. Momwe mungazigwiritsire ntchito ziziuza kasitomala zambiri zakudzipereka kwanu pantchito yawo. Ogwira ntchito akuyenera kulakwitsa, apepese ndipo aganizire kuthetsa vutoli m'malo mongodzudzula kapena kudzitchinjiriza. 

Kulankhulana kwamakasitomala pafupipafupi kuyenera kukupatsani mwayi wothana ndi mavuto asanafike poyera. Koma ngati mwapeza ndemanga yoyipa, musachite mantha - ndizotheka kukonza, ndipo ngati mungayigwire bwino, mutha kulimbitsa ubalewo. Komanso kumbukirani kuti peresenti 89 mwa makasitomala omwe angakhalepo amawerenga momwe bizinesiyo idayankhira pamawunikidwe olakwika. 

Zofunika Kwambiri

Mudzazindikira kuti gawo lirilonse mu dongosolo lazinthu zinayi limakhudza kupambana kwamakasitomala. Ndizo pamtima panjira iliyonse yosinthira makasitomala kukhala akazembe. Kugawira tchotchkes, kulumikizana pamisonkhano, kukumbukira mayina a anzawo ndi ana, ndi zina zambiri, kumatha kupanga ubale pakati pawo. Koma pamapeto pake, chomwe chimafunikira kwambiri ndikuti malonda anu amathandiza makasitomala kuchita ntchito yawo moyenera. 

Chifukwa chake, kumbukirani kuti muli ndi dziwe lotsogola: makasitomala anu. Ganizirani za kupambana kwawo, pitilizani kulumikizana nawo, kulumikizana ndi anzawo, ndikukhala ndi zolakwitsa kuti muthe kukonza zolakwika mwachangu. Mukayika mapulani amachitidwe anayiwo, mudzatha kupanga maziko okonda mafani, ndipo ndiye mtundu wotsatsa womwe simungagule pamtengo uliwonse. 

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