B2B Podcasting 101

adiza

Monga mukuzindikira kale, tili ndi pulogalamu yawayilesi sabata iliyonse yomwe imakhalapo Lachisanu lililonse nthawi ya 3PM. Kugwiritsa ntchito BlogTalkRadio, chiwonetserocho chimasungidwa ndipo podcast imakankhidwira ku iTunes. Kunja kwa mtundu wama audio, BlogTalkRadio ikupitilira zomwe ndimayembekezera.

Mukamayang'ana pa intaneti kuti mupeze upangiri pa podcasting, pali zambiri zidziwitso pa mapulogalamu ngati Kumveka or Galageband kuti mupange zomvera zanu, osewera kuti azilowetsa patsamba lanu, zida zogulira, kenako muyenera kusokoneza polembetsa ndikukhazikitsa podcast iliyonse pa iTunes. Iyi ndi ntchito yochuluka kwambiri ku gulu lathu… kotero BlogTalkRadio ndi yankho langwiro.

Ndi BlogTalkRadio, zonse zomwe timafunikira ndi maikolofoni wabwino ndi Skype kulumikizana ndi alendo… simukusowa ngakhale izi, mutha kungoyimba foni yanu ndipo mwakonzeka kupita! BlogTalkRadio ikutulutsa bolodi yatsopano, yomwe imakupatsani mwayi wowongolera ziwonetsero zanu, alendo anu, ndi zina zowonjezera kuti mubweretse. Kuonjezerapo, BTR imakulolani kuti muphatikize chiwonetsero chanu ndi Facebook ndi Twitter kuti ziwonetsero zowonetsedwa zizitumizidwa zokha kupita ku onetsani (mawonekedwe owoneka bwino).

chosinthira cha btr

Monga chiwonetsero cha B2B, malingaliro athu ndiosiyana kwambiri ndi ziwonetsero zokhudzana ndi ogula:

  • Sitikumvera omvera ambiri… tikufuna kukulitsa mwayi wotsatsa akatswiri odziwa zamalonda ndi mafakitale.
  • Titsata atsogoleri azotsatsa komanso ukadaulo kuti tilumikizane nawo pawonetsero. Si njira yongokhala ndi mayina akulu pachionetserochi kwa omvera ambiri, komanso njira yowonetsetsa kuti mayina athu azitchulidwa mosiyanasiyana m'magulu omwewo.
  • Tikutsata akatswiri otsatsa omwe amagwira ntchito m'mabungwe akuluakulu. Mwanjira ina, tikuloza makasitomala omwe angakhale nawo pachionetsero! Izi zitha kumveka zoyipa, koma zimagwiradi ntchito. Tipitiliza kubweretsa atsogoleri amsika ndi makampani a Fortune 500 pawonetsero. Adzayamikiridwa ndi omvera komanso kutipatsa mwayi woti tiwonetse zomwe timawachitira.
  • Popeza podcasting siyophweka, olemba ambiri, olemba mabulogu, komanso atsogoleri amakampani adzadumpha mwayi wakukhala pachiwonetsero. Palibe ma podcast ambiri kunoko monga kuli ma blogs… ndiye mwayi womveredwa ndiwokwera kwambiri. Ndizochita nawo chidwi (komanso chanu) kuti mufike pazowonetsa.

Izi zati ... sitikoka wina aliyense kuti tiwagulitse. Timapatsa omvera kuti adzilimbikitse okha, kampani yawo ndi malingaliro awo komanso kuwapatsa upangiri kapena zokambirana pankhaniyi. Ngati mlendo ayamikira mayankho athu, nthawi zonse pamakhala mwayi wopitiliza chibwenzi popanda intaneti.

Timazindikira zolinga za Podcast ndi:

  • Kupereka fomu yolumikizirana ndi blog yathu. Ogwira ntchito zapaubwenzi pagulu amalumikizana nafe tsiku lililonse ndi ma pitches - ambiri aiwo ndi mwayi wabwino kwambiri wowonetsa.
  • Pezani olemba mabulogu kudzera kusaka pamabulogu, PostRank ndi Technorati omwe amalankhula pamitu imodzimodzi.
  • Pezani ena Podcasters pamapulogalamu ngati iTunes ndi Stitcher.
  • Pezani olemba pamabuku omwe angotulutsidwa kumene pamitu yomwe timakambirana. Olemba amayesetsa nthawi zonse kufalitsa mawu m'mabuku awo ndipo ma Podcast amapereka mwayi wabwino. Olemba ambiri adzalumphira nawo mwayi. Pezani tsamba lawo ndikulumikizana nawo.

Limbikitsani chiwonetserocho mwa kuphatikiza pulogalamu ya wailesi mu blog yanu ndi masamba ochezera. Ma Podcast amapereka mwayi wabwino kwa anthu onse kugwira ntchito ndikumvetsera ... zomwe blog siyipereka. Kumvetsera ndichinthu chofunikira kwambiri kuti muwerenge… popeza mumamva mawu. Ikhoza kuthandiza omvera anu kukulitsa kukukhulupirirani mwachangu.

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Mfundo imodzi

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    Kondani pulogalamu yanu, sindingagwire nthawi zonse, chifukwa ndizosangalatsa kutsitsa ma podcast, ndikumvetsera ndikakhala ndi nthawi.

    Ndinali podcasting ndikugwiritsa ntchito cholembera ndi Audacity kwakanthawi, koma BlogTalk Radio ndiyosavuta kwambiri. Ndimasinthiratu pulogalamu yomaliza ndisanayike ku iTunes ndipo ndayamba kuphatikiza ulalo wa mapulogalamu ena otchuka pazomwe tikupempha.

    Tiphunzira kuchokera kwa inu pamene tikuyesera kupanga omvera pulogalamu yathu yamabizinesi ang'onoang'ono Lachitatu pa 10:30.

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