Smarketing: Kukhazikitsa Magulu A B2B Ogulitsa & Kutsatsa

Kugwirizana kwa B2B ndi Kutsatsa

Tili ndi zambiri komanso ukadaulo, ulendo wogula wasintha kwambiri. Ogula tsopano amafufuza nthawi yayitali asanalankhulane ndi wochita malonda, zomwe zikutanthauza kuti kutsatsa kumachita gawo lalikulu kuposa kale. Dziwani zambiri zakufunika kwakuti "smarketing" pabizinesi yanu komanso chifukwa chake muyenera kugwirizanitsa magulu anu ogulitsa ndi otsatsa.

Kodi 'Kukwapula' N'kutani?

Smarketing imagwirizanitsa magulu anu ogulitsa ndi magulu otsatsa. Imayang'ana kwambiri pakukonzekera zolinga ndi mishoni mozungulira zolinga zomwe anthu amapeza. Mukabweretsa magulu awiriwa a akatswiri limodzi, mukwaniritsa:

  • Mitengo yabwino yopezera makasitomala
  • Kusintha kosunga ndalama
  • Kuchuluka kukula

Chifukwa Chiyani Kampani Yanu Iyenera Kuyika Ndalama mu 'Smarketing'?

Kusagwirizana kwamakampani anu otsatsa komanso ogulitsa kumatha kuvulaza kuposa momwe mungaganizire. Mwachikhalidwe, magulu awa a anthu agawika magawo awiri. Ngakhale ntchito zawo ndizosiyana kwambiri, zolinga zawo ndizofanana - kukopa makasitomala atsopano ndikuwonetsetsa mtundu wawo.

Akasiyidwa ku ma silos awo, ma dipatimenti yotsatsa ndi yogulitsa akutsutsana. Ngakhale mutawasonkhanitsa, kafukufuku wasonyeza kuti mutha kuzindikira kuwonjezeka kwa 34% kwa ndalama komanso kukwera kwa 36% pakusungidwa kwa makasitomala.

Chifukwa chiyani? Chifukwa kuphatikiza kwamagulu kumathandizira kampani yanu kumvetsetsa makasitomala anu, potero imathandizira kupanga zomwe zili, zotsatsa komanso kufikira kwa ogula m'njira zomwe zimathandizira kuzindikira. Udindo uliwonse umakwaniritsa winayo.

Ogulitsa amalonda amatenga chidziwitso chazidziwitso cha makasitomala ndikupanga zomwe zimathandizira njira zopangira zotsogola. Kuchokera pamenepo, gulu logulitsa limayendetsa izi zimabweretsa kumaliza kulumikizana ndikuchita mwachindunji ndi makasitomala. Monga mukuwonera, ndizomveka kuti maguluwa azikhala patsamba limodzi.

Kuyikira Kwambiri Pakasitomala

Mukakhala ndi bizinesi yamalonda yokhazikika, nthawi zambiri mumakhala mumsewu wopita kukapambana. Simuyenera kuyang'ana kwambiri pazogulitsa ndi kutsatsa zomwe magulu anu angachite pabizinesi yanu. M'malo mwake, muyenera kuyesa kudziwa momwe angakwaniritsire zosowa za makasitomala anu. Kuti mulimbitse mfundo yanu, tengani magulu anu ogulitsa ndi otsatsa kuti adziwe njira zokwaniritsira zopempha za omvera anu ndikupereka mayankho kumavuto awo.

Kugwirizanitsa kugulitsa ndi kutsatsa ndi cholinga chimodzi kumatha kubweretsa ku:

  • 209% yowonjezera ndalama zotsatsa
  • Kuchita bwino kwa 67% zikafika pamagawo otseka
  • Kugwiritsa ntchito bwino zotsatsa

Kodi mumadziwa kuti 60% mpaka 70% yazogulitsa zonse zomwe zimapangidwa sizigwiritsidwa ntchito? Ndicho chifukwa, ngati simukugwiritsa ntchito njira zowononga, anthu omwe akupanga zomwe zili mu dipatimenti yanu yotsatsa sakumvetsa zomwe ogulitsa anu amafunikira. 

Kuyanjana ndi Kampani Yomwe Ingakuthandizeni Kugwiritsa Ntchito Makampani Onyengerera Pakampani Yanu

Mukasanthula ogulitsa omwe amapereka kuthekera kokulitsa kuyeserera kwanu ndikubweretsa magulu anu ogulitsa ndi otsatsa pamodzi, yang'anani kampani yomwe imagwiritsa ntchito njira yonse yapaulendo wa makasitomala. Mukufuna bizinesi yomwe imapanga, imagwiritsa ntchito ndikuwongolera njira zogulitsa m'njira zomveka bwino pamtundu wanu komanso makasitomala omwe mukufuna kuwakopa.

Kumbukirani, njira iliyonse yokhudza bizinesi yanu ndi omvera anu ndiyofunika. Kuchokera pakuyenerera kutsogola mpaka kukonzanso makasitomala, pamakhala mwayi uliwonse wopanga chidziwitso chapadera chomwe chimapangidwa mozungulira kudalira, kukhulupirika ndi zotsatira.

Izi ndizokhudza maphunziro abwino, zida zapamwamba komanso njira, komanso kufunitsitsa kusintha momwe mwakhala mukuchitira zinthu kuti bizinesi yanu iziyenda bwino. Gulu lathu ku ServiceSource ndi atsogoleri pazothetsera mavuto mabungwe, kuti alumikizane ndi katswiri Lumikizanani nafe lero.

b2b kugulitsa kwamalonda infographic

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