B2B: Momwe Mungapangire Funnel Yogwira Ntchito Yama media media

B2B Social Media Lead Generation Funnel

Social media ndi njira yabwino kupanga traffic ndi kuzindikira zamtundu koma zitha kukhala zovuta kupanga zotsogola za B2B. Chifukwa chiyani malo ochezera a pa Intaneti sagwira ntchito ngati malo ogulitsa B2B komanso momwe mungagonjetsere vutoli? Tiyeni tiyese kuzilingalira!

Zovuta za Social Media Lead Generation

Pali zifukwa zazikulu ziwiri zomwe zimapangitsa kuti malo ochezera a pa Intaneti akhale ovuta kusintha kukhala njira zopangira kutsogolera:

  1. Kutsatsa kwapa social media kumasokoneza - Ziribe kanthu momwe mungalondolere njira yanu yapa TV, malo ochezera a pa Intaneti nthawi zambiri si malo omwe anthu amachita bizinesi. Akusakatula masamba awo ochezera a pa Intaneti kuti apeze anzawo, abale ndi anzawo akale. Angayang'ane zosokoneza pantchito yawo ndikuwonera makanema osangalatsa kapena ma memes. Maulalo anu azama media amasokoneza ndondomekoyi. Ngakhale mutatsata zosinthazo bwino kwambiri ndikufikira omvera omwe mukufuna, nthawi zambiri si nthawi yoyenera ya zomwe mukufuna.
  2. Maulendo ogula ovuta kwambiri - Pankhani ya B2B, ogulitsa ndi ogulitsa malonda akuyenera kuthana ndi magawo opangira zisankho, anthu angapo omwe angasankhe ngati katundu wanu ndi chinthu chomwe akufuna kuikamo. .), oyang'anira (woyang'anira malonda, woyang'anira chitukuko cha zinthu, woyang'anira kasitomala, ndi zina zotero) komanso wogwiritsa ntchito (munthu yemwe adzakhala kutsogolo pogwiritsa ntchito malonda anu, monga katswiri wa SEO kapena gulu lofikira anthu. ). Zotsatira zake, ulendo wogula ukhoza kutenga masabata ndi miyezi pamene zopereka zanu zimayenda kuchokera ku dipatimenti kupita ku dipatimenti. Pali pafupifupi konse kugula mwachidwi m'malo komwe kumagwira ntchito bwino pakutsatsa kwapa media. Mufunikanso ma touchpoints ambiri kuti akukumbutseni zomwe mukufuna komanso zomwe mukufuna.

Momwe Mungapangire Zotsogola kuchokera ku Social Media?

Komabe, malo ochezera a pa Intaneti amatha kugwirabe ntchito bwino kwambiri kuti apange zotsogola ndikuthandizira zoyesayesa zanu zina zotsogola. Umu ndi momwe.

1. Konzani chizolowezi chanu chomvera pa TV

Kuwunika kwapa media media ndikofunikira kuti pakhale njira yabwino yogulitsira. Mukufuna kukhalapo kuti mutenge nawo mbali pazokambirana zoyenera ndikuyankha kutchulidwa kwapa media. Zikuthandizaninso kumvetsetsa njira zotsogola za omwe akupikisana nawo komanso kulumikizana bwino ndi omvera anu.

Awario imapereka njira yomvera yomvera pazama TV yomwe mungagwiritse ntchito kuyang'anira mtundu wanu, mayina a omwe akupikisana nawo, zokambirana za omvera anu, ndi zina zambiri. Pogwiritsa ntchito mawonekedwe a Awario's boolean search mutha kuyang'anira chilichonse. Pamwamba pa izi, Awario amapereka chida chothandizira chothandizira kukuthandizani kuti muzitha kukambirana zomwe zitha kutembenuza mosavuta.

Awario Social Listening Solution

Kuphatikiza pa kumvetsera pazama TV, ganizirani kutsata mbiri zazikulu zapa TV zakusintha kwa mbiri yazambiri ndi mbiri yanu: Izi zikuthandizani kuti muzitha kutengera nthawi yanu yabwino pomwe chiyembekezo chanu chikukwezedwa, kukondwerera chochitika chachikulu, kapena kugulitsa chinthu chofunikira, monga buku latsopano kapena chochitika.

Kuwonera ndi njira yabwino yokhazikitsira kuwunika kotere kukulolani kuti muchenjezedwe zakusintha InstagramFacebook, kapena ngakhale masamba otetezedwa ndi mawu achinsinsi:

zowonera

2. Pangani tsamba lofikira pazama media (kapena tsamba)

Pali zambiri zoti zinenedwe za tsamba lofikira lomwe likuyenera kutembenuza anthu ochezera pa TV kukhala otsogolera, ndipo palibe malangizo aliwonse apa omwe angakhale abwino. Muyenera kuyesa ndi kuyesa A / B kwambiri. Pali mfundo zofunika:

  • Iyenera, mwachiwonekere, kukhala yothandizana ndi mafoni popeza anthu ambiri amalumikizana ndi anthu pazida zam'manja
  • Iyenera kunyamula mwachangu, ndipo perekani gawo lofunika kwambiri poyamba kuti lisataye ogwiritsa ntchito osaleza mtima
  • Iyenera kukhala ndi umboni womveka bwino wa anthu, makamaka kuchokera kwa anthu odziwika bwino. Reviews ndizofunika kwambiri pakusintha magalimoto ochezera
  • Pomaliza, iyenera kuchititsa alendo anu nthawi yomweyo, ndikuchotsa zina zowonjezera.

Momwemo, mukufuna kuti alendo a patsamba lanu achitepo kanthu nthawi yomweyo.

Kuitana alendo a tsamba lanu kuti asankhe nthawi yachiwonetsero chaulere ndi lingaliro labwino chifukwa limathetsa kuchuluka kwa maimelo akumbuyo ndi kutsogolo ndikufupikitsa malonda ogulitsa. Appointfix ndi pulogalamu yothandiza yomwe imathandizira omwe akuyembekeza kuyimba foni ndikuyiwonjezera pa kalendala yawo ndikungodina kamodzi pa mbewa.

Lingaliro lina ndiloti onjezani macheza amoyo njira yomwe ndi njira yabwino yowathandizira nawo pakugulitsa nthawi yomweyo.

Nthawi zina, kupereka chinthu chaulere nthawi yomweyo ndiyo njira yokhayo yolumikizirana ndi anthu ochezera. Sizolakwika kuwapangitsa kuti alembetse ku webinar yaulere. Pali mitundu ingapo yama social media-ochezeka nsanja za webinar kukulolani kuti muzitha kuyang'ana pa social media.

Pazinthu zina zamapaipi, ndizomveka kukhazikitsa malo osiyana omwe angakhale osiyana ndi mtundu wanu waukulu. Mwachitsanzo, mutha kupanga zolemba zamakalata zomwe zimayang'ana kwambiri kapena kukhazikitsa forum ya niche ndikupanga gawo loyamba pamapaipi anu. 

Pankhaniyi, kupanga tsamba lapadera kumamveka bwino. Palibe chifukwa cholipira tani pa dzina la domain, mutha kugwiritsa ntchito Namify kuti mupeze mwachangu domain yotsika mtengo yomwe ingakhale yosavuta kuyika chizindikiro.

namify

3. Onetsetsani kuti zosintha zanu (kapena zotsatsa) zikukhudzadi

Mwachiwonekere, palibe njira imodzi yokha yopangira zinthu zapa social media.

Koma nawa malingaliro angapo oti muyese nawo:

  • Gwiritsani ntchito zithunzi ndi makanema ambiri: Izi zithandizanso bizinesi yanu ndi mawonekedwe anu achilengedwe kudzera pamasanjidwe azithunzi ndi mavidiyo carousels
  • Pangani zisankho zakomweko kenako lengezani zomwe mwapeza potsatira
  • Othandizira ma tag omwe mumawatchula muzolemba zanu kuti awathandize kuzikweza
  • Funsani mafunso ambiri

Text Optimizer ndi njira yabwino yopezera mafunso osangalatsa omwe mungafunse pazama media ndikutengera omvera anu ambiri:

Pano palinso kalozera wamkulu pakupanga a social media content strategy.

4. Nthawi zosintha kapena zotsatsa zanu bwino

Nthawi ndiye chilichonse pakutsatsa kwapa media chifukwa kumakupatsani mwayi wopitilira kusokoneza komwe tidakambirana kale.

Zitsanzo zina za nthawi yabwino ndi izi:

  • Chochitika chomwe chikubwera chomwe aliyense akulankhula
  • Kachitidwe kapena kusintha kwachuma komwe kwapangitsa kuti malonda anu akhale othandiza kwambiri (ganizirani za Zoom yomwe ikugwiritsa ntchito zotsatsa zakutali panthawi yotseka Covid)
  • Nthawi (monga nyengo ya msonkho ikubwera), ndi zina.

mumaganiza Google ndi njira yabwino yodziwira zochitika za nyengo. Itha kuperekedwanso kudera linalake:

zochitika za google

5. Lembani zitsogozozo bwino

Kuchita zinthu mwadongosolo ndikofunikira pankhani yotsogolera: Muyenera kudziwa bwino lomwe omwe mudalumikizana nawo kale, zomwe zidakhalapo mpaka pano, komanso momwe DMU iliyonse (yopanga zisankho) imawonekera.

Apa ndipamene njira yabwino ya CRM imabwera.

Pano pali kufananitsa kolimba kwa nsanja zazikulu za CRM kuti musankhepo. Yang'anani pulogalamu yamapulogalamu yomwe imapereka mawonekedwe olimba owongolera mapaipi ogulitsa ndikupanga mbiri yotsogola.

6. Pemphani thandizo kwa anthu amene akusonkhezera

Kutsatsa kwa influencer ndikowonjezera kwambiri pagulu lotsogola loyendetsedwa ndi anthu chifukwa anthu amakhulupirira anthu. Kukwera ma niche influencers ochepa kukuthandizani kuti mupange chidaliro. Zikuthandizaninso kuti mupeze ndemanga zamtengo wapatali ndi maumboni oti mugwiritse ntchito patsamba lanu lofikira patsamba lanu.

Pali kalozera watsatanetsatane wamomwe mungachitire pambanani olimbikitsa pazama media popanda thandizo.

Awario imapereka chida champhamvu chotsatsa chomwe chimakulolani kuti muzindikire anthu otchuka omwe ali mu niche yanu ndi njira yabwino yowafikira:

kusaka kwa awario influencer

7. Phatikizani gulu lanu lonse pantchitoyo

Kutsatsa kwapa social media kumaphatikizapo anthu ambiri kuposa gulu lanu lazamalonda. Muyenera kukhala ndi oyang'anira ochezera a pa Intaneti ndi zoyesayesa zanu chifukwa ndi omwe akukhudzidwa ndi ntchitoyi ndipo nthawi zonse muyenera kulandira ndemanga kuchokera ku gulu lanu lothandizira makasitomala chifukwa iwo ali patsogolo poyanjana ndi makasitomala anu omwe alipo.

Ngakhale gulu lanu lachitukuko cha mankhwala liyenera kuphatikizidwa chifukwa malo ochezera a pa Intaneti ndi njira yabwino yopangira ndemanga zenizeni pazida zanu.

Chifukwa chake kusunga kampani yanu yonse kutenga nawo gawo pantchitoyi kudzapindulitsa aliyense ndikukuthandizani kuti mupeze zotsatira zowoneka bwino kuchokera muzoyesayesa zanu. Ngati simukudziwa momwe mungachitire izi, tengani izi Mayeso a Unified Communications kuzindikira momwe mungakhazikitsire ndondomekoyi.

8. Gawani ndikutsatsanso malonda anu pawailesi yakanema

Pomaliza, malo ochezera a pa Intaneti ndiwowonjezera pazantchito zanu zonse zotsogola chifukwa mutha kuyang'ananso omwe adabwera patsamba lanu kutengera zomwe adachita kale ndi tsambalo.

Pakadali pano nsanja zonse zazikulu zapa social media zimapereka zotsatsanso:

  • Facebook (ndi Instagram): Mutha kubwezanso zotsatsa zanu kwa anthu omwe adayendera tsamba lanu, otembenuka, kusiya ngolo zawo zogulira, ndi zina zambiri.
  • Twitter: Mutha kugulitsanso kwa ogwiritsa ntchito omwe adakuwonani kapena kuchita nanu pa Twitter
  • It: Mutha kubwezanso zotsatsa zanu ndi webusayiti, zotsatsa zamakanema, Mafomu a Lead Gen kapena posachedwa LinkedIn Event.

woyang'anira kampeni wolumikizana

Kutsatsa kwapa social media kuli ndi vuto lalikulu lomwe muyenera kuthana nalo: Muyenera kukhalapo nthawi zonse kuti muwone zotsatira. Mukangoyima, manambala otsogolera ayamba kuthamanga. Chifukwa chake palibe makulitsidwe apa: Ndi njira yopitilira. 

Nkhani yabwino ndiyakuti, kugwiritsa ntchito zida ndi masitepe omwe ali pamwambawa mudzatha kukhazikitsa njira yotsogola yothandiza kuti mupindule kwambiri ndi anthu ochezera. Zabwino zonse!

Kuwulura: Martech Zone akugwiritsa ntchito maulalo awo ogwirizana pazinthu zina m'nkhaniyi.