Maziko a Njira Yogulitsa Yabwino Pagulu

b2b kutseka

Zowonjezera motsutsana ndi zotuluka nthawi zonse zimawoneka kuti ndizokangana zomwe zimachitika pakati pa malonda ndi kutsatsa. Nthawi zina atsogoleri amalonda amangoganiza ngati atakhala ndi anthu ambiri komanso manambala amafoni ambiri kuti athe kugulitsa. Otsatsa nthawi zambiri amaganiza kuti akadangokhala ndi zambiri komanso bajeti yayikulu yakukweza, atha kuyendetsa malonda ambiri. Zonsezi zitha kukhala zowona, koma chikhalidwe cha malonda a B2B chasintha tsopano pomwe ogula amatha kuchita kafukufuku yemwe amafunikira pa intaneti. Kusiyanitsa pakati pa malonda ndi kutsatsa kukuphonya - ndipo ndichoncho!

Ndi kuthekera kofufuza kugula kwawo kotsatira pa intaneti kumabwera mwayi kwa akatswiri ogulitsa kuti awoneke ndikuchita nawo komwe wogula akufuna chidziwitso. Ogulitsa omwe akugwiritsa ntchito mphamvu zopezeka ndikudzipangira okha mphamvu m'malo awo akupeza zotsatira zabwino. Kulemba mabulogu, zoulutsira mawu, mwayi wolankhula, komanso malo ochezera mabizinesi ndi njira zonse zomwe anthu ogulitsa amatha kupereka kuthekera kopereka chiyembekezo.

Kugulitsa kwa B2B, Ogula ndi Njira Yogulitsa Anthu

  1. Khalani komwe wogula ali - LinkedIn, Twitter, Magulu a Facebook, ndi malo ena ogulitsa ndimalo onse ochezera omwe akatswiri amalonda amatha kupeza ogula kapena kukhala ndi mbiri yabwino.
  2. Kupereka phindu, pangani kudalirika - Kuwongolera zomwe zili, kuyankha mafunso, komanso kupereka chithandizo kwa ogula (ngakhale kunja kwa malonda ndi ntchito zanu) kukuthandizani kuti mukhale odalirika.
  3. Mtengo + wodalirika = ulamuliro - Kukhala ndi mbiri yothandiza ena kumakupangitsani kukhala wogulitsa kwambiri. Ogula B2B safuna kutseka ndi ogulitsa, akufuna kupeza mnzake yemwe angathandize bizinesi yawo kuchita bwino.
  4. Ulamuliro umatsogolera kukhulupirirana - Trust ndiye maziko omwe aliyense wogula B2B amasankhira. Kudalira ndichinsinsi cha mwayi uliwonse wamabizinesi pa intaneti ndipo nthawi zambiri chimakhala chotchinga chomaliza pakugula.
  5. Kudalira kumabweretsa kulingalira - Mukakhala ndi chidaliro cha wogula, amadzafika akawona kuti mutha kuwathandiza.
  6. Kuganizira kumayandikira! - Aliyense wodziwa bwino kugulitsa amangofuna mwayi woti awaganizire kuti athe kuwala ndi kuyandikira.

Pali zokambirana zambiri zakusintha kwa malonda ndi malo otsatsa. Koma kusinthaku kumayendetsedwa ndi chinthu chimodzi chofunikira: wogula. Momwe anthu amagulira zinthu ndi ntchito pa intaneti zasintha modabwitsa pazaka zambiri - ndipo masiku ano, ogula ali ndi mphamvu zambiri kuposa kale. Kuti timvetse zambiri pazomwe zimakopa makasitomala amakono, takhazikitsa infographic yomwe imawulula zomwe akufuna. Ndi mitundu iti yazomwe zimasangalatsa ogula? Amakhulupirira ndani? Kodi ndi zida ziti zomwe muyenera kugwiritsa ntchito kuti mugule kugula? Jose Sanchez, Kugulitsa kwa Moyo.

Anthu amagula kuchokera kwa atsogoleri amalingaliro omwe amawoneka pomwe wogula B2B akufuna chidziwitso ndikupereka chidziwitso chomwe wogula akufuna. Kodi ogulitsa anu alipo?

Kugulitsa kwa Pagulu

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