Momwe E-Commerce CRM Imapindulira Mabizinesi a B2B ndi B2C
Kusintha kwakukulu pamachitidwe amakasitomala kwakhudza mafakitale ambiri m'zaka zaposachedwa, koma gawo la e-commerce lavuta kwambiri. Makasitomala odziwa za digito atengera njira yosinthira makonda anu, kugula zinthu mosagwira ntchito, komanso kulumikizana kwamitundu yambiri.
Zinthu izi zikukankhira ogulitsa pa intaneti kuti atenge njira zowonjezera zowathandiza kuyang'anira maubwenzi a makasitomala ndikuwonetsetsa kuti akukumana ndi mpikisano woopsa.
Pankhani yamakasitomala atsopano, ndikofunikira kuyeza zosowa zawo ndi zomwe amakonda ndikukhazikitsa maulumikizidwe makonda kuti asakopeke ndi omwe akupikisana nawo. Nthawi yomweyo, kuzindikira mbiri yawo yogula, kuwona ndi kugula kumathandizira kupereka malingaliro oyenera ndikuwonetsetsa kusungidwa kwawo. Zonsezi zimafuna kusonkhanitsa, kusunga, kukonza, kugwirizanitsa, ndi kuyang'anira kuchuluka kwa deta yamakasitomala.
Imodzi mwamayankho oyenera kuwaganizira ndi kugwirizana kwa kasitomala dongosolo, kapena CRM mwachidule.
Pafupifupi 91% yamabizinesi omwe ali ndi antchito 10+ amathandizira ma CRM pakuyenda kwawo.
Kafukufuku wa Grand View
Makampani amitundu yosiyanasiyana amagwiritsa ntchito Ecommerce CRM kwa:
- Customer management automation
- Kuthandizira kwa ma multichannel
- Kumanga chithunzi chonse cha kasitomala
- Marketing ndi utumiki ndondomeko zochita zokha
- Kupanga malo amodzi owongolera makasitomala kuti aziwoneka bwino m'madipatimenti osiyanasiyana
Momwe Mayankho a E-commerce CRM Angathandizire Pazofuna Zanu Bizinesi
Ma CRM nthawi zambiri amakhala mayankho okhazikika omwe amaphatikizidwa muzomangamanga zama e-commerce kuti akwaniritse izi:
- Zosowa zogwirira ntchito -Kuwongolera makasitomala mogwira mtima kumakhala kovuta ndipo, nthawi zambiri, sikutheka popanda malo amodzi odalirika. Zotsatira zake, mabizinesi ochita malonda pa intaneti amayamba kugwiritsa ntchito makina a CRM kuti alumikizane ndi ma touchpoints angapo kuti asonkhanitse zambiri zamakasitomala m'malo omwe amasungidwa wamba ndikuwonetsetsa kuti m'madipatimenti osiyanasiyana muli ndi mwayi wopeza zambiri.
- Zofunikira pakuwunika - Ma CRM amatha kugwiritsa ntchito zomwe zasonkhanitsidwa kuti apange zidziwitso popanga zisankho mwanzeru. Dongosololi limagwiritsa ntchito zomwe zasonkhanitsidwa zamakasitomala azachuma komanso zamalonda monga mafunso osaka, malingaliro, ndi mbiri yogula kuti apange mbiri yatsatanetsatane, machitidwe amtsogolo, kupanga malingaliro, kukulitsa kukhutira kwamakasitomala, ndikupangitsa kugulitsa ndi kugulitsa.
- Zosowa zogwirizana - Kutsekedwa kwa madipatimenti kungawononge zokolola za ntchito. Kuti mupeze mwayi wolumikizana wolumikizana ndi kasitomala pazotsatsa, zogulitsa, ndi madipatimenti ena, mufunika dongosolo limodzi lomwe lingachepetse kusinthana kwa data ndikupeza. CRM ya e-commerce imatha kupereka mwayi wofikira kasitomala m'modzi, mgwirizano wamagawo osiyanasiyana, ndikuwonetsetsa mgwirizano wamakampani.
Ecommerce CRM ya B2B ndi B2C: Zopindulitsa
Ziribe kanthu kuti kampani yanu ya e-commerce ndi yanji, komanso B2B kapena B2C, cholinga chachikulu ndikukopa, kutembenuza ndi kusunga makasitomala. Ma CRM amapangidwa kuti athandize makampani kukwaniritsa zolingazi powapatsa zotsatirazi:
- Makasitomala athunthu - Njira zoyendetsera makasitomala zogwira mtima zimayamba ndi kafukufuku wozama wamakasitomala kutengera zomwe zasonkhanitsidwa. Ma CRM amatha kuthandiza ogulitsa pa intaneti kusonkhanitsa deta ndipo, kutengera izo, kupanga mbiri ya 360-degree shopper. Kufikira kwamakasitomala m'madipatimenti onse kumalola kasamalidwe koyenera ka malonda, kuwonekera kwaulendo wogula makasitomala, kutsata zochitika, kupanga njira zotsatsira zomwe akutsata, ndikupereka malingaliro oyenera.
- Makonda apamwamba - Ma CRM okhala ndi makina omangira ophunzirira amatha kupititsa patsogolo zambiri zamakasitomala kuti achitepo kanthu pakugulitsa ndi kugulitsa mipata, kupereka malingaliro, ndi kuphweka zomwe mumagula. Njira yokhazikika yotereyi imathandizira kubweretsa makasitomala ndikukulitsa kusunga komanso kukhulupirika.
- Makasitomala ambiri amakasitomala -Mwayi wamasiku ano wolumikizana ndi omnichannel amalola makasitomala kukhala osinthika pogula, kaya kudzera m'masitolo am'manja kapena pa intaneti kapena pa TV. Pakadali pano, kwa ogulitsa malonda a digito, kupereka zokumana nazo zopanda cholakwika komanso zamunthu payekhapayekha m'malo opangira ma multichannel kumabweretsa zovuta zazikulu zokhudzana ndi kulumikiza ma touchpoints angapo ndikusonkhanitsa deta yamakasitomala ophatikizika kukhala malo ogwirizana. CRM imatha kusintha zokumana nazo zamakasitomala kukhala imodzi yomwe imabweretsa njira zingapo palimodzi ndikuwonetsetsa kuti zonse zikuwonekera, ndipo wogwiritsa ntchito adzalandira zokumana nazo payekha kudzera munjira iliyonse yolumikizirana.
- Automation ya ntchito zamalonda - Kuthekera kwa CRM kotsatsa kumatanthauza kuwongolera machitidwe amakasitomala paulendo wamalonda, ntchito zotsatsa, kupanga makampeni otsatsa ogwirizana, ndi mwayi wogwiritsa ntchito makonda ndi ma chatbots ndi mayankho okhazikika. Kudzipangira ntchito zotsatsa ndikumvetsetsa machitidwe amakasitomala kumabweretsa kukulitsa bwino kwa otsogolera, kukula kwa ndalama, komanso njira yosinthira makonda paulendo wogula makasitomala.
- Zowunikira zamtsogolo - Ma CRM amakhala ngati nkhokwe zamakasitomala omwe amasonkhanitsa, kusunga, ndikugwiritsa ntchito zomwezo kupanga zisankho zokhazikika. Chifukwa cha gwero limodzi la chowonadi ichi, deta itha kugwiritsidwa ntchito popanga mbiri yamakasitomala, kuyerekezera kuchuluka kwa zomwe akuchita, kuneneratu zomwe amachita, ndikuzindikira gawo lomwe likuyenda panjira yotsatsa kuti agwiritse ntchito njira zotsatsa munthawi yake ndikupereka malingaliro oyenera. Kuphatikiza apo, makinawa amatha kuzindikira ogula ofunikira komanso njira zabwino kwambiri zogulira kuti akupatseni malingaliro oyenera okhudzana ndi zochita zina zogwira mtima.
Kupeza yankho la CRM kumatha kukhala njira yoyenera yosinthira makasitomala, kupereka njira yodziyimira pawokha, kulimbikitsa kusunga ndikuchita bizinesi yonse. Kuphatikiza apo, pakuphatikizana mopanda cholakwika ndi ma module ena a kamangidwe kanu ka e-commerce, yankho la CRM limatha kukwaniritsa bwino magwiridwe antchito a chilengedwe chonse.