B2C CRM ndiyofunikira kwa Amakasitomala Akukumana Ndi Makampani

kasitomala wogulitsa crm

Ogwiritsa ntchito pamsika wamasiku ano ali ndi mphamvu kuposa kale, kufunafuna mipata yochita mabizinesi ndi malonda. Kusintha kwamagetsi kwamphamvu kwa ogula kwachitika mwachangu ndipo kwasiya makampani ambiri alibe zida zokwanira kuti agwiritse ntchito zinthu zonse zatsopano zomwe ogula adayamba kupereka m'njira zatsopano.

Ngakhale pafupifupi bizinesi iliyonse yotsogola yomwe imagwiritsa ntchito imagwiritsa ntchito mayankho a CRM kuyang'anira makasitomala ndi ziyembekezo, ambiri aiwo amatengera ukadaulo wazaka zambiri - ndipo adapangidwa makamaka kuthana ndi malonda a B2B. Makampani ambiri amadalira zolemba zamakasitomala zosiyana mu POS, eCommerce, kapena nsanja Zotsatsa zomwe sizimagawana wina ndi mnzake. Omangidwa kuti athandizire mtundu wakale womwe umakhala ndimalo ogulitsira ambiri, mayankho awa sangathe kupereka zithunzi zathunthu za ogula amakono pomwe amalowa ndikutuluka mumtsinje kangapo, pamayendedwe osiyanasiyana ndi malo osiyanasiyana musanatembenuke.

Chofunika ndichakuti machitidwe ndi ma CRM ogwiritsa ntchito pamakhalidwe akale sachita bwino pakuwongolera ogula amakono. Nzeru zomwe amapereka zimangokhala ma silos, otalikirana ndi zomwe zimaphunziridwa kudzera munjira zina ndi machitidwe; izi zimalepheretsa kuti iphatikize deta yatsopano yamakasitomala munthawi yeniyeni kuti ajambule chithunzi cholondola chaulendo watsopano wogula, womwe ndi wovuta komanso wopanda mzere.

Izi ndi zomwe zidandipangitsa kuti ndipange ENGAGE.cx, mtundu watsopano wa CRM womwe udamangidwa kuchokera pansi-kuthekera kuti mabizinesi adziwe ndikupanga ubale ndi makasitomala awo. Wobadwira mumtambo, nsanjayi imaphunzira za ogula ndikugawana zidziwitso munjira zonse, ngakhale zoulutsira mawu, ndi cholinga chofalitsa nzeru zamakasitomala molondola momwe zimafunikira kwambiri: kulumikizana pakati pa ogwira ntchito ndi makasitomala.

Ndimayitcha B2C CRM.

Chifukwa chiyani B2C CRM?

Ku ENGAGE.cx, tikudziwa izi Phindu lanu 80% limaperekedwa ndi makasitomala anu 20%.
Ingoganizirani kukulitsa kulumikizana kwamphamvu ndi makasitomala awa pochita maubwenzi monga anzanu; kudziwana wina ndi mnzake ndikumvetsetsa njira zabwino zolankhulirana munthawi ya zochitika zosiyanasiyana zomwe mumakumana nazo:

  • Zokambirana zilizonse zomwe mumakhala ndi anzanu zimadalira mbiri yomwe mudagawana, ndipo mumadziwa momwe mungaganizire momwe mumalumikizirana.
  • Akakuimbirani foni, kutumizirana mameseji, tweet, mumadziwa kuti ndi ndani - zikhulupiliro zawo, zokhumba zawo, ndi zosowa zawo.
  • Akakutumizirani zokhutira, zimakhala zofunikira nthawi zonse chifukwa amadziwa kuti ndinu ndani.
  • Akamabwera kunyumba kwanu, mumatha kuwasangalatsa, ndipo mwina mumakhala ndi zakumwa zomwe amakonda.

Kugwiritsa ntchito chidziwitso ichi kubizinesi yanu, mukufuna CRM yanu ikhale ndi kuthekera kongogwirizira ubale wamakasitomala watsopanoyu komanso kuthandizira kupanga atsopano. CRM Yachikhalidwe ndi yopunduka chifukwa chidziwitso chake chimangolembedwa pazochitika zokha komanso zochita zomwe adapangidwa kuti achite.

B2C CRM yanu yatsopano imvetsetsa momwe kasitomala wanu amasinthira paulendo wonse wogula ndipo Relationship Cloud® yathu imathandizira kudziwitsa ndikupatsa mphamvu ogwira ntchito ndi nzeru zamakasitomala, imamangidwa papulatifomu ya agile yomwe imadutsa njira kuti izitha kuthana ndi chidziwitso cha machitidwe.

eCX_RelationshipCloud

B2C CRM Kukonzekera: Chidziwitso cha Ulendo wa Makasitomala

Ubwenzi Wathu Wamtambo umapereka chidziwitso, kuwonekera komanso momwe zinthu ziliri komwe makasitomala anu ali pamaulendo awo. Izi zimathandizira mabizinesi kuphunzira njira zabwino zopezera makasitomala nthawi iliyonse komanso malo malinga ndi makasitomala - munjira zonse, media, ndi malo. Popita nthawi, timapanga makina osungira moyo wa kasitomala aliyense omwe amaperekanso nzeru zomwe sizingagwiritsidwe ntchito kwa ogula pawokha kapena molosera kwa ogula.

B2C CRM Innovation: Kukhazikika Kwantchito

Ogwira ntchito ali kutsogolo kwa makasitomala ndipo nthawi zambiri ndizofunikira kwambiri pakumanga ubale ndikupanga kukhulupirika. Ma CRM achikhalidwe sangathe kuwapatsa mphamvu pazomwe amafunikira pakadali pano kuti akwaniritse mgwirizano uliwonse wamakasitomala. Mtambo Wachibale umapangidwa mozungulira makamaka kupatsa wogwira ntchito KODI ndi chidziwitso cha kasitomala WOFUNIKA kulikonse. Talingalirani za kukambirana kwa kasitomala aliyense kasitomala komwe ogwira ntchito angapeze mwayi wowongolera zomwe akuchita.

B2C CRM Kukonzekera: Kukonzekera Kwapulatifomu

Othandizira achikhalidwe a CRM adayamba kuyikanso zopereka zawo mozungulira kasitomala, komabe zimamangidwa pamsana wazaka 20 za B2B CRM kapena ndizophatikiza zambiri zomwe zaphatikizidwa. Palibe chochitika chilichonse chomwe chimapangitsa kuti munthu akhale wolimba mtima kapena woyankha moyenera pofuna kuthana ndi zofuna za ogula amakono. Mtambo Wachibale umasintha nzeru munthawi yeniyeni ndipo umakhala wanzeru paliponse paliponse pokonza ndikusanthula machitidwe ndi zochitika za makasitomala zenizeni nthawi.

Pangani Ulendo Wotsatsa

Pali njira zambiri za CRM kunjaku zomwe zikufuna msika wa B2C, koma pokhapokha ngati pulatifomu ili ndi cholinga chokhazikitsira ubale ndi makasitomala pamlingo, ingadzitche B2C? Ogula amakono ali ndi njala kuti amvetsetsedwe; amalakalaka ndi kulabadira. Pogwiritsa ntchito B2B CRM yowona muukadaulo wawo wamatekinoloje, makampani amatha kupanga ubale wogwirizana komanso wosintha ndi makasitomala, ndipo ndiye gawo losiyanitsa mpikisano komanso gawo lachitetezo chokhazikika.

Mutha kuphunzira za zigawo zikuluzikulu za B2C CRM ndi momwe mungalimbikitsire mwayi wamakasitomala poyang'ana pepala lathu loyera, Chifukwa Chomwe Makasitomala Akumana Ndi Bizinesi Amafunikira B2C CRM. Chifukwa tikudziwa kuti kuwona ndikukhulupirira, mutha kupanganso zochitika zanu demo apa.

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