Marketing okhutiraMakanema Otsatsa & OgulitsaFufuzani MalondaSocial Media & Influencer Marketing

Kodi Nofollow, Dofollow, UGC, kapena ma Sponsored Links ndi ati? Chifukwa Chiyani Ma Backlinks Amakhudzidwa Ndi Kafukufuku Wosaka?

Tsiku lililonse ma inbox anga amadzaza ndi spamming SEO makampani akupempha kuti ayike maulalo pazolemba zanga. Ndi zopempha zambirimbiri, ndipo zimandikwiyitsa. Umu ndi momwe imelo imayendera…

wokondedwa Martech Zone,

Ndazindikira kuti mudalemba nkhani yodabwitsa iyi [nfundo yaikhulu]. Tinalembanso nkhani mwatsatanetsatane pankhaniyi. Ndikuganiza kuti zitha kuwonjezera pazolemba zanu. Chonde ndidziwitseni ngati mungathe kutchula nkhani yathu ndi chingwe.

Lowina,
Susan James

Choyamba, nthawi zonse amalemba nkhani ngati kuti akufuna kundithandiza ndikusintha zomwe ndalemba ndikadziwa zomwe akufuna kuchita ... ikani backlink. Ngakhale makina osakira amalozera masamba anu molingana ndi zomwe zili, masambawo amakhala ndi masamba ofunikira, apamwamba kwambiri omwe amalumikizana nawo.

Kodi Nofollow Link ndi chiyani? Dofollow Link?

A Ulalo wopanda pake amagwiritsidwa ntchito mkati mwa nangula tag HTML kuuza injini yosakira kuti isanyalanyaze ulalowo podutsa ulamuliro uliwonse. Izi ndi zomwe zikuwoneka mu HTML yaiwisi:

<a href="https://martech.zone/refer/google/" rel="nofollow">Google</a>

Tsopano, momwe makina osakira amafufuzira tsamba langa, amalemba zomwe ndalemba, ndikuwonetsetsa maulalo azambuyo kuti apatsenso mphamvu kuzinthu zomwe ... akunyalanyaza nofollow maulalo. Komabe, ndikadalumikizana ndi tsamba lomwe ndikupita mkati mwa zomwe ndalemba, ma tag a nangula alibe mawonekedwe a nofollow. Iwo amatchedwa Maulalo otsatira. Mwachikhazikitso, ulalo uliwonse umadutsa maulamuliro pokhapokha ngati rel mawonekedwe amawonjezeredwa, ndipo mtundu wa ulalo umatsimikiziridwa.

Chosangalatsa ndichakuti, maulalo opanda pake nthawi zambiri amawonetsedwa mu Google Search Console. Ichi ndichifukwa chake:

Chifukwa chake kulumikizana kwa Dofollow Kulikonse Kundithandizira Udindo Wanga?

Pomwe kuthekera kogwiritsa ntchito ma backlinking kudapezeka, bizinesi ya madola mabiliyoni idayamba usiku umodzi kuthandiza makasitomala kuti akwere. Makampani a SEO adadzipanga okha ndikumanga kulumikiza minda ndipo adaponda gasi kuti agwiritse ntchito makina osakira. Zachidziwikire, Google idazindikira ... ndipo zonse zidagwera pansi.

Google yakhazikitsa njira zake zowunikira masamba omwe amapezeka ndi ma backlinks zofunikira, madera ovomerezeka. Chifukwa chake, ayi… kuwonjezera maulalo kulikonse sikungakuthandizeni. Kupeza ma backlinks pamasamba oyenera komanso ovomerezeka kudzakuthandizani. M'malo mwake, kutumizirana mauthenga sipamu kungawononge kuthekera kwanu chifukwa nzeru za Google zimathanso kusiyanitsa chinyengo ndikukulangani.

Kodi Maulalo Amalemba Ndi Ofunika?

Anthu akamandipatsa zolemba, nthawi zambiri amagwiritsa ntchito mawu osakira odziwika bwino mkati mwazolemba zawo. Sindikhulupirira kuti ma aligorivimu a Google ndi ofunikira kwambiri kotero kuti zolemba zomwe zili mkati mwa ulalo wanu ndi mawu okhawo omwe ali ofunika. Sindingadabwe ngati Google idasanthula zomwe zili patsambali. Sindikuganiza kuti muyenera kuwonekera kwambiri ndi maulalo anu. Nthawi zonse mukakayikira, ndimalimbikitsa makasitomala anga kuti achite zomwe zili zabwino kwa owerenga. Ndimagwiritsa ntchito mabatani ndikafuna kuti anthu aziwona ndikudina ulalo wotuluka.

Ndipo musaiwale kuti chikhomo cha nangula chimapereka zonse ziwiri lemba ndi mutu za ulalo wanu. Mitu ndi mawonekedwe opezeka kuti athandizire owerenga kufotokozera ulalo kwa ogwiritsa ntchito. Komabe, asakatuli ambiri amawonetsanso. SEO gurus sagwirizana ngati kuyika mutu kungathandize kusanja kwanu kwa mawu osakira omwe amagwiritsidwa ntchito. Mulimonse momwe zingakhalire, ndikuganiza kuti ndizochita bwino ndikuwonjezera pizazz pang'ono wina akamadutsa ulalo wanu ndipo nsonga ikaperekedwa.

<a href="https://martech.zone/partner/dknewmedia/" title="Tailored SEO Classes For Companies">Douglas Karr</a>

Nanga Bwanji Maulalo Othandizira?

Nayi imelo ina yomwe ndimalandira tsiku lililonse. Ndimayankha izi… ndikumufunsa munthuyo ngati akundifunsa kuti ndiike mbiri yanga pachiwopsezo, ndilipitsidwe chindapusa ndi boma, ndikuchotsedwa pamakina osakira. Ndi pempho lopusa. Chifukwa chake, nthawi zina ndimayankha ndikuwauza kuti ndingasangalale kutero… zimangowatengera $18,942,324.13 pa backlink iliyonse. Ndikuyembekezerabe kuti wina aziyimbira waya ndalama.

wokondedwa Martech Zone,

Ndazindikira kuti mudalemba nkhani yodabwitsa iyi [nfundo yaikhulu]. Tikufuna kukulipirani kuti muyike ulalo m'nkhani yanu kuti mufotokozere nkhani yathu [pano]. Zingatenge ndalama zingati kulipira ulalo wotsatirawo?

Lowina,
Susan James

Izi ndizokhumudwitsa chifukwa zimandipempha kuti ndichite zinthu zingapo:

  1. Kuphwanya Malamulo a Google - akundifunsa kuti ndisinthe ulalo wanga wolipidwa kwa omwe akukoka Google:

Maulalo aliwonse opangidwa kuti awononge masanjidwe atsamba pazotsatira zakusaka ndi Google atha kuwonedwa ngati gawo la maulalo komanso kuphwanya Malangizo a Google Webmaster. 

Ndondomeko za Google Link
  1. Kuphwanya Malamulo Aboma - akundifunsa kuti ndiphwanye malangizo a FTC.

Ngati pali kulumikizana pakati pa ovomereza ndi wotsatsa omwe ogula sangayembekezere ndipo zingakhudze momwe ogula amawunikira kuvomerezedwa, kulumikizana kumeneku kuyenera kufotokozedwa. 

Malangizo a FTC Endorsement
  1. Kuphwanya Chiyembekezo cha Owerenga Anga - akundifunsa kuti ndinama kwa omvera anga! Omvera omwe ndidagwira ntchito kwa zaka 15 kuti ndipange nawo otsatira ndikukhulupirira nawo. Ndizopanda chikumbumtima. Ndichifukwa chake mudzandiwona ndikuwulula ubale uliwonse - kaya ndi ulalo wothandizana nawo kapena bwenzi mubizinesi.

Google idafunsa kuti maulalo omwe amathandizira amagwiritsa ntchito nofollow malingaliro. Komabe, adasintha izi ndikukhala ndi malingaliro othandizira okhudzana ndi maulalo olipira:

Chongani maulalo omwe amatsatsa kapena omwe amalipira (omwe amadziwika kuti maulalo olipidwa) ndi mtengo womwe amathandizira.

Google, Lumikizani Maulalo Otuluka

Maulalo awa adapangidwa motere:

<a href="https://i-buy-links.com" rel="sponsored">I pay for links</a>

Chifukwa Chiyani Olemba Zakale Osangolemba Ndemanga?

Pamene PageRank idakambidwa koyamba ndipo mabulogu adasunthira pamalopo, kuyankha kunali kofala. Sikuti anali malo oyambira kukambirana (m'mbuyomu Facebook ndi Twitter), koma idadutsanso pomwe mudalemba zambiri za wolemba wanu ndikuphatikiza ulalo mumawu anu. Sipamu ya ndemanga idabadwa (ndipo ikadali vuto masiku ano). Sizinatenge nthawi kuti machitidwe oyendetsera zinthu ndi machitidwe a ndemanga akhazikitse maulalo a Nofollow pa mbiri ya wolemba ndemanga ndi ndemanga.

Google yayamba kuthandizira mawonekedwe ena pa izi, rel="ugc". UGC ndichidule cha Zinthu Zopangidwa Ndi Ogwiritsa Ntchito.

<a href="https://i-comment-on-blogs.com" rel="ugc">Comment Person</a>

Mukhozanso kugwiritsa ntchito mikangano ya makhalidwe. Mu WordPress, mwachitsanzo, ndemanga ikuwoneka motere:

<a href="https://i-comment-on-blogs.com" rel="external nofollow ugc">Comment Person</a>

Kunja ndi chikhalidwe china chomwe chimadziwitsa okwawa kuti ulalo ukupita ku kunja malo.

Kodi Muyenera Kuyambiranso Kubwerera Kumbuyo Kuti Muzipeza Maulalo Ambiri?

Kunena zoona, iyi ndi mfundo yaikulu ya mkangano kwa ine. Maimelo a sipamu omwe ndapereka pamwambapa amakwiyitsa kwambiri, ndipo sindingathe kuwapirira. Ndikukhulupirira kuti muyenera kutero

kupeza maulalo, osawafunsa. Mnzanga wabwino Tom Brodbeck adatcha izi kumakuma. Ndimabwereranso kumasamba ndi zolemba zambiri kuchokera patsamba langa… chifukwa adapeza ulalo.

Izi zati, ndilibe vuto lililonse ndi bizinesi yomwe imandifikira ndikufunsa ngati angalembe nkhani yamtengo wapatali kwa omvera anga. Ndipo si zachilendo kuti pali a osalankhula ulalo mkati mwa nkhaniyi. Ndimakana zidutswa zambiri chifukwa anthu omwe akutumiza amapereka nkhani yowopsya yokhala ndi backlink yosadziwika bwino. Koma ndimasindikiza zolemba zambiri zabwino kwambiri, ndipo ulalo womwe wolemba adagwiritsa ntchito ungakhale waphindu kwa owerenga anga.

Sindimalalikira… ndipo ndili ndi maulalo pafupifupi 110,000 Martech Zone. Uwu ndi umboni wa nkhani zomwe ndimalola patsamba lino. Gwiritsani ntchito nthawi yanu kufalitsa zochititsa chidwi… ndipo ma backlink amatsatira.

Makhalidwe Ena a Rel

Nawu mndandanda wazinthu zodziwika bwino rel makhalidwe omwe amagwiritsidwa ntchito mu HTML Nangula tag (maulalo):

  • nofollow: Imalangiza injini zosaka kuti zisatsatire ulalo komanso kuti zisadutse chikoka chilichonse kuchokera patsamba lolumikizana ndi tsamba lolumikizidwa.
  • noopener: Imaletsa tsamba latsopano lotsegulidwa ndi ulalo kuti lifike pa window.opener katundu wa tsamba la makolo, kupititsa patsogolo chitetezo.
  • noreferrer: Imaletsa msakatuli kutumiza Referer mutu patsamba latsopano likatsegulidwa, kukulitsa zinsinsi za ogwiritsa ntchito.
  • external: Zikuwonetsa kuti tsamba lolumikizidwa limakhala pagawo losiyana ndi tsamba lapano.
  • me: Zimasonyeza kuti munthu yemweyo kapena bungwe limayang'anira tsamba lolumikizidwa monga tsamba lapano.
  • next: Zikuwonetsa kuti tsamba lolumikizidwa ndi tsamba lotsatira motsatizana.
  • prev or previous: Zikuwonetsa kuti tsamba lolumikizidwa ndi tsamba lapitalo motsatizana.
  • canonical: Imatchula mtundu womwe mumakonda watsamba lakusaka pamakina osakira pomwe mitundu ingapo yatsambayo ilipo (yogwiritsidwa ntchito mu SEO).
  • alternate: Imatchulanso mtundu wina watsamba lomwe lili pano, monga lomasuliridwa kapena zowulutsa zina (monga, RSS zakudya).
  • pingback: Zikuwonetsa kuti ulalowo ndi wobwerera ulalo amagwiritsidwa ntchito potsata njira ya WordPress pingback.
  • tag: Imawonetsa kuti ulalowu ndi ulalo wama tag womwe umagwiritsidwa ntchito pamutu wa WordPress kapena machitidwe ena owongolera zinthu.

Ndikofunika kuzindikira kuti ena rel makhalidwe abwino, monga nofollow, noopenerndipo noreferrer, ali ndi tanthauzo lenileni ndipo amadziwika kwambiri ndi injini zosaka ndi asakatuli. Ena, monga external, canonical, alternate, etc., amagwiritsidwa ntchito pazinthu zina, nthawi zambiri zokhudzana ndi SEO, machitidwe oyendetsera zinthu (CMS), kapena kukhazikitsa mwamakonda.

Komanso, rel Makhalidwe amalola kuti pakhale kusiyana kwa malo, kotero kuti zikhalidwe zambiri zikhoza kuphatikizidwa kuti ziwonetse maubwenzi angapo pakati pa tsamba lolumikizidwa ndi tsamba lomwe lilipo. Komabe, machitidwe ophatikizikawa angadalire momwe machitidwe kapena mapulogalamu ena amatanthauzira.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.