Podcast: Njira Zitatu Zodzipangira Zomwe Zimathandizira Kupititsa patsogolo Zotsatsa Zamalonda Zam'deralo
Lero, tinali Shane Vaughan pa Martech Zone Podcast kukambirana za automation yakutsatsa kwanuko. Shane ndiye CMO ya Balihoo, kampani yomwe imapereka ntchito zotsatsa m'deralo. Balihoo ndi nsanja yotsatsa yomwe imathandizira makampani amabizinesi omwe ali ndi zosowa zamalonda zakumaloko, monga ma franchise, kugawa malonda, kapena makampani apantchito. Makasitomala akuphatikizapo KhalidAli, Geicondipo MatiresiFirm, Dzina ochepa.
Balihoo ndiye woyamba kupereka ukadaulo wa Local Marketing automation ndi ntchito zamtundu wakudziko zosowa zakomweko. Balihoo imathandizira kutsatsa kwamakampani m'magulu am'deralo ndipo imapangitsa kuti mitundu yonse yazinthu zizioneka pazochita zonse zakutsatsa ndi zotsatira.
Shane Vaughan pa Local Marketing
Balihoo akufotokozera zosowa ndi maubwino amomwe mungagwiritsire ntchito kutsatsa kwanuko:
- Fikirani chiyembekezo pafupi ndi malo ogula -Makhalidwe ogula ogula asintha. Webusaiti yakomweko imagwiritsidwa ntchito pafupipafupi, ndipo mitundu yambiri yazofalitsa imaphatikizidwa munjira yopangira zisankho. Makina am'deralo amathandizira mitundu yadziko kukhalabe yolamulira nthawi yayitali pakulumikizana ndi kugulitsa.
- Chotsani kudalira othandizana nawo kwanuko - Tengani ukatswiri wanu wamalonda ndikudziwonetsera nokha. Fikirani misika ingapo yakumaloko ndi kuyesetsa kwambiri pochita kampeni imodzi ndikudziwitse misika yakomweko kudzera analytics kotero mutha kupititsa patsogolo ntchito zampikisano zadziko pazogulitsa.
- Landirani zotsatira zakanthawi, zophatikizika za zoyeserera zakomweko - Gwiritsani ntchito kwanuko analytics kuzindikira zomwe zikuchitika mumsika ndikusintha zoyeserera zapadziko lonse lapansi.
Search ndi chikhalidwe akuyendetsa kutsatsa kwanuko kwambiri. Sikokwanira kuti mitundu yayikuluyi ikhale ndi dziko. Makasitomala ndi mabizinesi akufufuza m'derali pogwiritsa ntchito kusaka komwe kumayendera. Ngakhale popanda mawu a malo, makina osakira amagwiritsa ntchito malo ochezera a munthu kutengera komwe ali… kapena kutengera malo ochezera a anthu. Mwa kuyankhula kwina, machitidwe ambiri osaka amangoyang'aniridwa ndi malo ndipo sangathe kunyalanyazidwa.
Balihoo imapereka chithandizo cha webusayiti yakomweko, kutsatsa kothandizana nawo, kutsatsa kwa mgwirizano ndi kutsatsa, ndikumanga malonda mu phukusi limodzi lomwe limapatsa mwayi mabizinesi ang'onoang'ono am'deralo kuthekera kosavuta kogwiritsira ntchito malonda awo ndikumvetsetsa komwe kubweza ndalama zikuchitika.