Njira 5 Kutsatsa Kwakuyandikira Kumakhudza Kugula Kwawo

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Ukadaulo wa iBeacon ndiye njira yaposachedwa kwambiri pakutsatsa kwapa mobile komanso moyandikira. Ukadaulo umalumikiza mabizinesi ndi makasitomala oyandikira kudzera pa ma transmitter opanda mphamvu a Bluetooth (ma beacon), kutumiza makuponi, ma demos azogulitsa, kutsatsa, makanema kapena zidziwitso mwachindunji pafoni yawo.
iBeacon ndiukadaulo waposachedwa kwambiri kuchokera ku Apple, ndipo chaka chino pachaka Msonkhano wapadziko lonse lapansiTekinoloje ya iBeacon inali mutu wankhani wokambirana.

Ndi Apple yophunzitsa masauzande ambiri opanga zaukadaulo, ndi makampani onga BakumanStream popereka pulogalamu yamabizinesi kuti agwiritse ntchito ukadaulo ndi kuthekera kophatikizira mapulogalamu omwe alipo, titha kungoyembekezera kuwona iBeacon ikukula mwachangu komanso mwanzeru.

Kwa otsatsa, iBeacons ndi kutsatsa kozungulira perekani njira yatsopano yolunjika yolumikizirana ndi makasitomala, kuonjezera kuzindikira kwa mtundu wa malonda ndikukhudza momwe ogula amagwirira ntchito.

  • Amayendetsa anthu kupita ku kugula mwachangu. Atha masiku a kutsatsa makalata molunjika ndi ma QR. Teknoloji ya iBeacon imapatsa mabizinesi njira yolumikizirana mwachindunji ndi makasitomala omwe angakhalepo pomwe angathe kugula - ali pafupi kapena ali m'sitolo. Amabizinesi amatha kutumiza zotsatsa kuti akope kugula kapena kulimbikitsa kugula kwina kudzera mumauthenga ndi ma coupon.
  • Amapatsa makampani a molunjika kwa makasitomala. Mosiyana ndi mitundu ina yotsatsa, kutsatsa kwapa mafoni moyandikira kumapereka njira kwaubwenzi kuti uthenga wawo ukhale m'manja mwa makasitomala awo. Ngakhale chikwangwani chotsatsira chomwe chili m'sitolo chimatha kupitilizidwa ndikunyalanyazidwa, kutumiza uthenga molunjika ku foni yamakasitomala kumapangitsa kuchita bwino. Ndi njira yapaderadera yosonyezera umunthu wamtundu ndikumanga ubale wamphamvu ndi makasitomala.
  • Angapo kukhudza mfundo ndi kasitomala wanu. Malo amodzi amatha kukhala ndi ma beacon angapo, aliwonse opereka uthenga wosiyana. Izi zimapereka mwayi wambiri wolumikizana ndi kasitomala ndikuwayendetsa kuti achitepo kanthu. Ngakhale kukwezedwa komwe kumatumizidwa mwachindunji kunyumba yamakasitomala kumatha kugwiritsidwa ntchito kapena kuwayendetsa kuti agule chinthu chimodzi, ma beacon amalola mabizinesi kutumiza makasitomala angapo omwe amakopa kugula. Msika wama beacons komwe kasitomala amakhala, kutumiza zotsatsa zingapo pazinthu zomwe zikugwirizana ndi zosowa zawo, zonse munthawi yeniyeni.
  • Ma beacon amapatsa mabizinesi analytics apadera ogula. Mukamagwiritsa ntchito ukadaulowu kudzera pulogalamu ngati BeaconStream, mabizinesi amatha kukhala ndi nthawi yamoyo analytics ndi kuzindikira pamakhalidwe ogula, kuchuluka kwa anthu oyenda pamapazi, machitidwe ndi machitidwe ogula omwe angawathandize kukulitsa malingaliro awo pakutsatsa ndi kugulitsa. Pulogalamu ya analytics ingathandize makampani kudziwa zotsatsa ndi ntchito zomwe zagwiridwa ndikuwalola kuti azisintha pompopompo kuti athe kuzindikira.
  • iBeacon ndi kutsatsa kochokera kufupi sikutengera chikhalidwe. Otsatsa amadziwa kale mphamvu yakutsatsa mafoni, ndipo ukadaulo wa iBeacon ndikulandila ndikuwonjezera pamsika wotsatsa. Mitundu yotchuka monga Macys, Starbucks ndi American Airlines yayika kale ndalama zambiri, ndipo ikuwona mphamvu ndi maubwino otsatsa moyandikira. Ndi osewera akulu omwe akukankhira ukadaulo, titha kuyembekeza kuti tiwone zinthu zambiri zikuwonjezeredwa, monga kubweza komwe kulipira mafoni, zomwe zimapangitsa kugula makasitomala kukhala osavuta komanso kuyendetsa malonda ambiri mabizinesi.

Umu ndi momwe BeaconStream imagwirira ntchito

3 Comments

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    Ndine wokondwa kuti mwanena izi! Palibe amene akulankhula za izi. Sindikuganiza kuti wina wawerengapo malangizo atsopano. M'malingaliro mwanga mudakambirana mfundo zabwino zokhudzana ndi kutsatsa kozungulira pafupi ndizosangalatsa kwa otsatsa intaneti. Zikomo chifukwa cha ntchito yabwinoyi.

  3. 3

    Zikomo chifukwa cholemba Chris. Posachedwa pakhala phokoso lalikulu pokhudzana ndi momwe kuyandikira kwa malonda kungakhale chida chothandiza kwambiri chomwe chingathandize mabizinesi kupanga ma ROI apamwamba mosavuta. M'malo mwake, akatswiri amakampani ali ndi malingaliro akuti kupita patsogolo ndikwabwino kuti mabizinesi agwirizane ndi pulani yawo yoyandikira ndi zosowa zawo komanso zomwe makasitomala awo amakonda. Komabe, popeza otsatsa ambiri samadziwa momwe angaphatikizire ma beac ndi mafoni awo mayesero ena oyeserera akhala okhumudwitsa. Takambirana za zinsinsi zochepa zakutsatsa komwe kungathandize otsatsa kuti achite kampeni yawo yotsatira apa: http://blog.mobstac.com/2015/01/4-tips-to-kickstart-your-proximity-marketing-campaign/

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