Injini Yofananira Ndi Kukongola: Malangizo a AI Amomwe Mungayendetsere Kutsatsa Kwapaintaneti

Artificial Intelligence mu Kukongola Kwamalonda ndi Zogulitsa

Palibe amene akanazindikira kuti zotsatira za apocalyptic zomwe COVID-19 ikadakhala nazo pamoyo wathu watsiku ndi tsiku komanso pachuma komanso makamaka kugulitsa ndi kutsekedwa kwa malo ogulitsa ambiri mumisewu yayikulu. Amapanga zopangidwa, ogulitsa, ndi ogula onse amaganiziranso tsogolo la kubwereranso. 

Makina Okongoletsa

Makina Okongoletsa™ (BME) ndi yankho la ogulitsa ogulitsa, ma e-tailers, masitolo akuluakulu, osamalira tsitsi, ndi malonda. BME ndi injini yoyera yoyeserera yoyeserera yoyera ya AI yomwe imaneneratu ndikusintha zomwe makasitomala angasankhe kugula. Komanso kutha kulimbikitsa malonda BME imasinthira mfundo zonse zaulendo wa pa intaneti wa kasitomala kuchokera kukagulitsa mpaka masamba ofikira.

Monga katswiri wazamalonda, izi sizoyambitsa Nidhima KohliYankho loyamba la digito. Nidhima ndiye woyambitsa wa Masewera Anga Akuluakulu™ (MBM), yomwe idakhazikitsidwa mu 2015 ndipo yakhala malo oyamba padziko lonse lapansi opangira zokongoletsa zokongoletsa komanso tsamba lofanizira mitengo lomwe ndi amodzi mwamalo abwino kwambiri padziko lonse lapansi omwe ali ndi zopitilira 400,000.

MBM idalumikizana ndi ena mwa ogulitsa ogulitsa ndi mitundu yabwino kuphatikiza Harrods, Harvey Nichols, Liberty, Look Fantastic, Clarins, Bobbi Brown, ndi zina zambiri, kulola makasitomala kuti azigula zonse patsamba limodzi ndikuyerekeza mitengo. Chifukwa cha zomwe MBM idaphunzira, Kohli adatha kutenga zaka zisanu, ndikuwunika momwe ogula amagwirira ntchito ndikuzigwiritsa ntchito pa bizinesi yake yatsopano ya BME yomwe cholinga chake ndikupereka zidziwitso zamtengo wapatali kwa zida za B2B.

Momwe Kusintha Kwa AI Kumayendetsera Kutembenuka

Injini Yokongoletsa Kukongola imagwira ntchito mwachangu, powapatsa ogwiritsa ntchito kuti adziwe zambiri pogwiritsa ntchito Wothandizira Virtual paliponse pa intaneti kuti mupeze mafunso okhudzana ndi matenda okhudzana ndi khungu lawo, nkhawa zawo pakhungu, nkhawa za tsitsi ndi thupi, komanso zomwe amakonda kapena zonunkhira.

Digital Wothandizira Wokongola

Deta iyi imalola BME kugwiritsa ntchito AI ndi deta kuti amalangize zinthu zoyenera nthawi yomweyo. Ikugwiranso ntchito mopanda chidwi, pakuwona momwe amagulira komanso kusakatula. Makampani enieni kachikachiyama Yankho limasinthira kukongola kwamakasitomala powapatsa mwayi wapadera, wokomera aliyense payekhapayekha paulendo wawo wogula pa intaneti kuchokera pazogulitsa mpaka masamba otsika ndi malingaliro pazogulitsa. 

Digital Wothandizira Wokongola

Ndi BME, ogula amapeza m'modzi m'modzi, wogulitsa m'masitolo monga zokumana nazo pa intaneti komanso kunyumba yabwino. Momwe malo ogulitsira atseguliranso, BME itha kuyikidwanso pamayendedwe olumikizira m'sitolo kuti apange njira yabwino yogwiritsira ntchito omnichannel. Kutalika kwa mulingo wa makonda anu ndi malingaliro zomwe zimapatsa ogulitsa maluso opanga popanda kupanga. 

Malangizo a Wokongola Kwadigito

Ndipo, tsopano kuposa kale lonse pomwe kusintha kwa malonda kutsogozedwa ndi dziko lapansi pambuyo pa COVID pakufunika kwambiri kuti ogulitsa azigwiritsa ntchito nsanja ya BME kuti zitsimikizire kuti zikuyenda bwino komanso koposa zonse kuti bizinesi yawo ipulumuke masiku ano osakhazikika nyengo. 

Zogulitsa Zabwino

  Ino ndi nthawi yoyamba, chida chosinthira makonda chimapangidwa makamaka pamakampani azokongola ndipo chimayendetsedwa ndi zomwe amapikisana nazo zomwe sizimamvekanso kale. 

Ndiye BME imagwira ntchito bwanji?

Mwa kuphatikiza AI ndi ukadaulo waluntha komanso mpikisano wazaka 5, BME imagwiritsa ntchito makina ophunzitsira makina ozindikira kuti azindikire njira zosasunthika pamasamba ogulitsa. Mwanjira ina, BME imazindikiritsa zokongola zomwe amakonda kuposa zaka, nkhawa zakhungu ndi magulidwe. Ogula akamachezera pa shopu yapaintaneti, chida chimaphunzira zambiri ndikukonzanso. 

Injiniyo imachepetsa kusankha kwa makasitomala, kuneneratu zomwe makasitomala angagule, kuwonjezera malonda, ndi kukhulupirika. BME imapanga malingaliro azogulitsa, zophatikizira, maimelo, masamba ofikira, ndi zina zambiri kuti ogula azitha kukhala ndi mwayi wokhala ndi digiri ya 360 yomwe imathandizira kukweza kusintha kwa malonda ndi 30 mpaka 600%.

BME yakhazikitsidwa bwino ku UK ndi The French Pharmacy omwe awona kale kuwonjezeka kwa 50% kwa AoV (Average Order Value) ndi 400% kuwonjezeka kwa mitengo yosinthira mpaka malonda. BME idalumikizananso ndi mtundu wazodzikongoletsera wa premium Ndi Terry komanso m'modzi mwa ogulitsa malonda okongola a Douglas.  

Kutengera ndi kafukufuku waposachedwa, BME yapanga mapangidwe azinthu zokongola za 18m pakadali pano. Zachulukitsa Mtengo wokhazikika wa oda mwa chidwi 50% ndi kuchuluka kosintha kugulitsa ndi incredibe 400%. 

Makina Otsanzira Kukongola Ophatikizira Mwapadera

BME imagwiritsa ntchito njira yoyeserera yogulitsanso monga imagwirira ntchito pa intaneti, pulogalamu, imelo, ndi sitolo. Chofunika kwambiri, BME imayendetsedwa ndi zomwe amapikisana nawo komanso chidziwitso chaukazitape kuchokera kwa asayansi azodzikongoletsa omwe amadziwika ndi BME kukongola kumayenderana ™ zowona, zowona, komanso zodalirika potengera zotsatira zakusintha kwanu. Ndipo, masewerawa amapindulira zosowa zenizeni za wogula kuyambira pomwe amasaina, mosiyana ndi nsanja zina zomwe zimatenga nthawi yayitali kuphunzira zizolowezi za wogula. 

Kuchokera pamalingaliro amabizinesi pulogalamu yowonjezera imatenga makasitomala 1-2 maola kuti agwiritse ntchito kotero sizikhala ndi vuto lalikulu masiku ano pakuyendetsa bizinesi yawo ndipo popeza ndi pulatifomu yophatikizika yomwe imakwaniritsidwa ndi AI zokha, makasitomala amatha kusanja machitidwe owononga nthawi. 

Kodi BME ndiyosiyana motani?

Poyerekeza ndi zina nsanja zokongola pamsika, BME sikuti imapereka malingaliro pazogulitsa zokha koma imaneneratu za kachitidwe kogulira ndikusintha malo aliwonse okhudza gawo LONSE lokongola kuyambira tsitsi mpaka kununkhira kosamalira khungu ndi thupi ndi misomali. Ndi nsanja yapaderadera yokongola yomwe imangolimbikitsa zopangira zoyenera ndi mitundu yomwe imagwira ntchito pagulu lililonse lokongola kuyambira pakhungu kusamalira tsitsi osati gulu limodzi lokha loyenera kasitomala. Komanso, popeza imayendetsedwa ndi zaka 5 za chidziwitso, imalimbikitsa makasitomala ake ndi zomwe amakumana nazo makasitomala kuyambira tsiku 1.

Pakadali pano pamsika pali mayankho ambiri a digirii 360 omwe sanakonzedwe kuti akhale okongola chifukwa sali okongola, chifukwa chake samapereka kukweza komweko mu malonda ngati kugwiritsa ntchito njira yokongola kapena amatenga miyezi 400-3 kuti akuwonetseratu zolimbikitsa ndipo ndizowongolera.

Injini Yokongoletsa Kukongola ili ndi njira yatsopano yosinthira kugula kwa ogula pamalo aliwonse olumikizira makasitomala kuti athandize ma Matches awo a Kukongola ™ kudzera pa Wothandizira Wokongola wa Virtual kapena osakhala patsamba la COVID. Tikuyembekeza kupititsa patsogolo chitukuko chawo powabweretsera maukonde athu ndi ukadaulo wathu pamakampani okongola. 

Camille Kroely, Mutu Wadziko Lonse wa Open Innovation & Digital Services

Ttsogolo lake ndi digito komanso kupambana kwa malo ogulitsa… .Ndi Makina Ofananira ndi Kukongola ™. 

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