Autotarget: Injini Yotsatsa Makhalidwe Abwino pa Imelo

Depositphotos 86049558 mamita 2015

Kutsatsa pamasamba kuli pafupi zolozera machitidwe, kuchuluka kwa anthu ndikuwoneratu analytics pa ziyembekezo zanu kuti muzigulitsa mwanzeru. Ndinalembadi mapulani azogulitsa zaka zingapo zapitazo kuwerengera Chogoli olembetsa imelo kutengera machitidwe awo. Izi zitha kuloleza kuti otsatsa agawane olembetsa kutengera omwe anali akugwira ntchito kwambiri.

Mwa kulembera machitidwe, otsatsa amatha kuchepetsa kutumizirana mameseji, kapena kuyesa mauthenga osiyanasiyana, kwa omwe adalembetsa omwe sanatsegule, kudina, kapena kugula (kutembenuka) kuchokera ku imelo. Zithandizanso kuti otsatsa apatsenso mphotho ndikuwongolera bwino omwe amawalembetsa. Chizindikirocho sichinavomerezedwe kuti chipange izi ndi kampaniyo, koma kampani ina yakwera pamlingo wamsakatuli wotsatsa komanso kugawa magawo, iPost.

iPost yakhazikitsa injini yolimba kwambiri pamzere wake, wotchedwa ZosinthaTM (dinani kuti mukulitse chithunzichi):

zoyendetsa

Craig Kerr, VP Wotsatsa wa iPost, wapereka izi pokhudzana ndi malonda:

Zosintha zokhaTM

Autostarget ya iPost imalola otsatsa kuti asinthe kwambiri zotsatira zakutsatsa kwamaimelo pogwiritsa ntchito kulosera analytics. Kugwiritsa ntchito Autotarget kwawonetsedwa kuti kumawonjezera phindu pamakampeni amaimelo osachepera 20 peresenti ndikuchepetsa kwambiri kuchotsera mitengo ndikuwonjezera mitengo yotseguka.

Mwachitsanzo, kampani imodzi, yawonjezera phindu pakutsatsa maimelo ndi 28%, kutsitsa kuchotsera, ngakhale mumsika wovutawu, ndi 40% ndikuwonjezera mitengo yotseguka ndi 90% patangopita miyezi ingapo yogwiritsira ntchito Autotarget. Autotarget imachotsa kulingalira ndikuisintha ndi njira zotsimikizika, zowonetsetsa kuti imelo yoyenera imatumizidwa kwa munthu woyenera nthawi yoyenera.

Otsatsa ambiri amaimelo amanyadira kuchuluka kwa zomwe akulitsa mndandanda wawo wamaimelo. Ndipo mwachizolowezi, amangowawombera pafupipafupi momwe angathere kwa anthu ambiri pamndandanda wamaimelo momwe angathere. Njira imeneyi ndikuwononga chuma komanso njira yotsimikizika yotayikira makasitomala: Ngakhale makasitomala ena amafuna kulandira maimelo amalonda pafupipafupi, ena amafulumira kuwona maimelo ngati sipamu ndipo omwe akutumiza ngati osankhira.

Tekinoloje yapadera yolingalira ya Autotarget imagwira ntchito molimbika kwa otsatsa mwa kungosanja zomwe adapeza kale za makasitomala? machitidwe mu njira zawo zonse. Ndipo, yatsopano ndi mtundu wawo waposachedwa, Autotarget imagwira ntchito ndi omwe amapereka maimelo (ESP).

Momwe Autotarget imagwirira ntchito

Autotarget imayendetsedwa ndi mitsinje iwiri ya data: choyamba, imelo imadutsa ndikudina mawonekedwe owonera ndipo, chachiwiri, njira yogulira njira. Autotarget imangokhalira kudina maimelo ndikuwona zambiri zamakasitomala kuchokera kwa omwe akutumiza maimelo pakampani pano.

Zambiri zamakhalidwe azikhalidwe zamakasitomala zimangokhala zodalirika

Kodi Autotarget imafikira maimelo oyankha maimelo tsiku ndi tsiku ndikuwonetsa zowonekera mpaka makasitomala a 125 komanso miyezi 12? kutsatira ma data pa kampeni yawo ya imelo. Anthuwa akangokhazikitsidwa, Autotarget imatha kutumiza mwachangu maimelo omwe amalembetsa kwa olembetsa kutengera mtundu wawo, kukonza mwayi woyankha bwino.

Gwiritsani ntchito njira zotsimikizika kuphatikiza kuwunika kwa RFM

Gawo lofunikira pagululi la persona ndi kusanthula kwa RFM (Recency of interaction last, Frequency of interaction, and Monetary value of the customer). Autotarget ndiye yankho loyamba la imelo lokhazikitsa ndikusintha kusanthula kwa RFM pamakampeni otsatsa maimelo paintaneti.

Kusanthula kwa RFM kumagwiritsidwa ntchito kwambiri padziko lonse lapansi pogawa makasitomala m'magulu kutengera mayankho awo pamachitidwe ena. Kufunika kwa kusanthula kwa RFM ndikuti kwatsimikizika kwazaka zambiri kuti zidziwitse molondola zamtsogolo zamakasitomala potengera zomwe adachita m'mbuyomu m'mayendedwe angapo komanso machitidwe a makasitomala ena omwe ali ndi mbiri zofananira.

Zomwe maselo a RFM amakuwuzani zamalonda ndi kuchotsera

Mwachidziwitso, makasitomala omwe ali ndi ma selo apamwamba kwambiri a RFM amachita zambiri ndi chizindikirocho, ndipo amatha kuyankha pazomwe akufuna ndikupempha kuchotsera zochepa, zochepa kapena, mwina, popanda kuchotsera. Chithunzi cha iPost's Autotarget RFM chikuwonetsa momwe makasitomala ambiri pa foni iliyonse ya RFM adayankhira (zomwe zidadina, kuwonedwa, ndi kugula) kuzosankha zilizonse zosankhidwa. Pokhala ndi chidziwitso ichi, otsatsa amatha kupanga magawo a makasitomala mwachangu komanso mosavuta kutengera kuyankha kwawo kwa ma cell a RFM kuti athe kutsatsa.

Autotarget imatenga mphindi 5 kuti mugwiritse ntchito

Palibe kafukufuku kapena mafomu omwe amafunikira, komabe 100% ya omwe amalembetsa amalembedwa ndi Autotarget. Makasitomala amapanga zidziwitso nthawi iliyonse akalumikizana ndi imelo kapena kugula nthawi iliyonse yolumikizana (tsamba lawebusayiti, POS, kapena malo oyimbira mafoni). Mwachidule, Autotarget ndi yankho lamphamvu, koma lofulumira komanso losavuta kugwiritsa ntchito.

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