Sellics Benchmarker: Momwe Mungayikitsire Akaunti Yanu Yotsatsa ku Amazon

Lipoti la Benchmark Benchmark

Nthawi zambiri timadabwa, monga otsatsa, momwe malonda athu akuyendera poyerekeza ndi otsatsa ena mumakampani athu kapena panjira inayake. Machitidwe a benchmark adapangidwa pachifukwa ichi - ndipo Sellics ali ndi lipoti laulere, lokwanira la benchmark yanu. Akaunti Yotsatsa ya Amazon kufananiza machitidwe anu ndi ena.

Amazon Advertising

Kutsatsa kwa Amazon kumapereka njira kwa otsatsa kuti awonetse kuwonekera kwa makasitomala kuti athe kupeza, kusakatula, ndi kugula zinthu ndi malonda. Zotsatsa zamagetsi ku Amazon zitha kuphatikizira zolemba, zithunzi, kapena makanema, ndipo zimawoneka paliponse kuchokera kumawebusayiti kupita kuma media azosangalatsa komanso zosakanikirana. 

Kutsatsa kwa Amazon imapereka njira zambiri zotsatsira, kuphatikizapo:

  • Makampani Othandizidwa - zotsatsa zotsika mtengo (CPC) zomwe zimakhala ndi logo yanu, mutu wankhani, ndi zinthu zingapo. Zotsatsa izi zimawoneka pazotsatira zogula ndipo zimathandizira kuyambitsa kupezeka kwa mtundu wanu pakati pa makasitomala ogula zinthu ngati zanu.
  • Zinthu Zogulitsa - zotsatsa zotsika mtengo (CPC) zomwe zimalimbikitsa mindandanda yazogulitsa pa Amazon. Zogulitsa zothandizira zimathandizira kuwonetsa kuwonekera kwa zinthu zilizonse ndi zotsatsa zomwe zimapezeka muzosaka ndi pamasamba azogulitsa
  • Chiwonetsero Chothandizira - njira yodziwonetsera yodzichitira yokha yomwe imakuthandizani kukulitsa bizinesi yanu ndi mtundu ku Amazon mwa kuchita nawo ogula paulendo wogula, kupitilira ndi kuchoka ku Amazon.

Zikwangwani za Amazon Ad

Kuti mupambane mpikisano, muyenera kumvetsetsa. Ndipo izi ndi zomwe zimapangitsa chida cha Sellics Benchmarker kukhala chabwino kuposa china chilichonse pamsika: chidzatero ikani zochita zanu munkhani ndikukupatsani zidziwitso zomwe mungachite kuti mupange otsatsa opindulitsa kwambiri pa Amazon. The Benchmarker Wamalonda ikufufuza momwe mukugwirira ntchito mu Sponsored Products, Sponsored Brands, ndi Sponsored Display ndikuwonetsani komwe mukuchita bwino komanso komwe mungakonze.

Makhalidwe ofunikira omwe amafanizidwa ndi awa:

  • Zopangira Zotsatsa: Kodi mumagwiritsa ntchito mitundu yonse yoyenera ya Amazon? Iliyonse ili ndi njira zake ndi mwayi wapadera. Fufuzani Zothandizira Zogulitsa, Makampani Othandizidwa & Kuwonetsedwa Kothandizidwa
  • Zambiri: Mvetsetsani ngati muli m'modzi wapamwamba 20% - kapena pansi
  • Yerekezerani Kutsatsa mtengo wotsatsa (ACOS): Kodi ndi kuchuluka kotani kwa malonda omwe mwapanga kuchokera kuzokopa zotsatsa poyerekeza ndi otsatsa apakatikati? Kodi ndinu osamala kwambiri? Mvetsetsani mphamvu zopindulitsa m'gulu lanu
  • Benchmark Mtengo Wanu Pakudina (CPC) Kodi ena akulipira ndalama zingati podina komweko? Phunzirani momwe mungapezere zotsatsa zabwino
  • Kulitsani Chiwongola dzanja Chanu (CTR): Kodi mitundu yanu yotsatsa imaposa msika? Ngati sichoncho, phunzirani momwe mungakulitsire mwayi wopeza dinani
  • Sinthani Mtengo Wotembenuka ku Amazon (CVR): Makasitomala akumaliza mwachangu zochita atadina kutsatsa. Kodi katundu wanu ndi wogulidwa kuposa ena? Phunzirani momwe mungagonjetse msika & kutsimikizira ogula

Kutengera zomwe zikuyimira $2.5B pazotsatsa zotsatsa pazogulitsa 170,000 ndi magulu 20,000 azinthu, Benchmarker Wamalonda ndiye chida champhamvu kwambiri chotsatsa malonda pamsika. Ndipo ndi mfulu. Msika uliwonse, makampani, gulu lamitundu limaphatikizapo mitundu 20 yapadera. Mitundu ndi manambala apakatikati owerengera anthu ogulitsa.

Lembani akaunti yanu yotsatsa ya Amazon

Kuyamba Ndi Lipoti Lanu la Sellics Benchmarker

Mukangoyika pempho lanu Webusayiti ya Sellics, mudzalandira lipoti lanu laulere mkati mwa maola 24. Mukatsegula lipotilo, muwona baji yogwira ntchito kukona yakumanja kumanja kukupatsani chiwongolero chonse cha akaunti. Nthawi yomweyo, mumapeza chithunzithunzi chabwino cha momwe mukuchitira komanso zomwe mukuchita kukula ndi. 

Lipoti la Amazon Benchmarks kuchokera ku Sellics

Mabaji osiyanasiyana amawonetsa momwe akaunti yanu ilili motere:

  • Platinum: Top 10% ya anzawo
  • Golide: Oposa 20% a anzawo
  • Siliva: Oposa 50% a anzawo
  • Bronze: Pansi 50% ya anzawo.

MFUNDO YOIPA: Gwiritsani ntchito bukhuli batani loyimbira kuti mulankhule mwaulere ndi m'modzi mwa akatswiri otsatsa a Sellics a Amazon. Iwo akhoza kukuthandizani kutanthauzira anu Benchmarker Wamalonda nenani kapena ndikuuzeni zambiri zamomwe mungagwiritsire ntchito Sellics kukhathamiritsa zotsatsa zanu.

Amazon Ad Comparison Benchmark

Pansipa mupeza gawo lachidule, lomwe likuwonetsa magwiridwe antchito anu onse komanso Zowonetsa Zochita Zabwino Kwambiri (KPIs) pakuwona. Mutha kugwiritsa ntchito batani lomwe lili pamwamba kumanja kuti musankhe ngati mukufuna kufananiza magwiridwe antchito anu ndi ma benchmark oyenerera kapena momwe munachitira mwezi wapitawu.

Mvetserani zosintha mu Amazon Advertising KPIs yanu 

Ma KPI apamwamba ngati ACoS amatengera zinthu zambiri, zimakhala zovuta kudziwa chomwe chimayambitsa kusintha kwa magwiridwe antchito. 

Amazon KPIs - Performance Funnel

Njira yochitira izi ndi yabwino chifukwa

  1. Mutha kuwona ma metric anu onse pamalo amodzi.
  2. Fanolo likuwonetsa momwe metric iliyonse imakhalira mu ma KPIs anu, kukulolani kuti muwone mosavuta zomwe zikuyambitsa kusintha.

Muchitsanzo lipoti lachiwonetsero pamwambapa, mutha kuwona kuti ACoS idakwera chifukwa ndalama zotsatsa zidakwera kuposa kugulitsa zotsatsa. Kuphatikiza apo, ndikutha kuwona kuti kuchepa kwa kutembenuka ndi mtengo wapakati (AOV) adaletsa kugulitsa malonda.

Onetsetsani kuti dinani Kusintha kwa Mwezi ndi Mwezi batani pansipa kuti muwone momwe mukuchitira pakapita nthawi. 

Dziwani Zogulitsa za Amazon Zomwe Zili Ndi Mphamvu Yaikulu Kwambiri (Zabwino Kapena Zoipa)

Ndi Impact Driver Analysis, mungathe kuona mwamsanga kuti ndi zinthu ziti zomwe zikuthandizira kwambiri-zonse zabwino (zobiriwira) ndi zoipa (zofiira) -pakusintha kwanu kwa mwezi ndi mwezi kwa ma KPI onse akuluakulu, kuphatikizapo ndalama zotsatsa malonda ndi ACoS.

Amazon Bechmarks - Zogulitsa Zomwe zili ndi zabwino komanso zoyipa

The Impact Driver Analysis iyankha mafunso ofunikira, monga:

  • Chifukwa chiyani Malonda anga adakwera/kuchepa?
  • Ndizinthu ziti zomwe zidapangitsa kutsika/kuchulukira kwa ACoS, kugulitsa zotsatsa?
  • Kodi CPC yanga idakwera kuti kuposa mwezi watha?

Pogwiritsa ntchito ma chart aliwonse atatu a chida ichi (mathithi, mapu a mitengo, kapena tebulo lazinthu), mutha kuzindikira mwachangu komanso mosavutikira omwe achita bwino kwambiri komanso mwayi wanu waukulu kwambiri wokhathamiritsa. 

Ichi ndi chida chofunikira kwambiri kwa wotsatsa aliyense!

Lembani akaunti yanu yotsatsa ya Amazon

Pezani Kuzama Kwambiri Kwa Ma ASIN Anu Apamwamba 100

Gawo la Product Analysis ndi gawo lomwe ndimakonda kwambiri pachidachi chifukwa limakupatsirani data ya ASIN-level performance. Monga momwe zimagwirira ntchito, mapangidwe ake amakuthandizani kuti muzitha kusanthula mwamphamvu, ndipo chofunikira kwambiri, ndichosavuta kumvetsetsa.  

Chithunzi cha 6

Choyamba, ndimakonda kugwiritsa ntchito Zosefera batani kuti musefe kuti muwononge ndalama zochepa zotsatsa. Mwanjira iyi, ndikudziwa kuti ndikukonza zinthu zomwe zimakhudza kwambiri magwiridwe antchito. 

Kenako ndi zinthu zomwe zatsala, ndimayang'ana zozungulira zamitundu pafupi ndi ma KPIs kuti ndiwone ngati zili pamwamba kapena pansi pa benchmark yamagulu ang'onoang'ono. Dongosolo lojambula mitundu limagwira ntchito motere: 

  • Green: muli pamwamba 40% = ntchito yabwino
  • Yellow: muli pakati 20% = muyenera kusintha
  • Chofiira: muli pansi 40% = muli ndi mwayi waukulu wokulirapo.

Chifukwa ACoS imatsimikiziridwa ndi kudina-kudutsa (CTR), kuchuluka kwa kutembenuka (CVR), ndi mtengo pakudina kulikonse (CPC), nthawi zambiri ndimayang'ana madontho ofiira kenako achikasu pafupi ndi CTR, CVR, kapena CPC yanga, kenako ndikuyamba. optimizing omwe ali nawo Mapulogalamu a Sellics.

Pomwe simukufunika pulogalamu ya Sellics kuti pezani lipoti lanu laulere la Sellics Benchmarker, ndikupangira! Amakhala ndi ma automation ndi mawonekedwe a AI omwe amagwiritsa ntchito mphamvu ya data yayikulu kuti akunyamulireni zolemetsa. 

Lembani akaunti yanu yotsatsa ya Amazon

Njira Yapamwamba Yakupambana 

Paintaneti pali upangiri wodzaza ndi upangiri wamomwe mungakwaniritsire ma KPIs anu, koma ndi anthu ochepa okha omwe angalowe mumtedza ndi momwe mungapangire kampeni yanu yotsatsa. Pokhapokha ngati mukuwalipira ndalama zambiri, ndiko kuti. 

Ili ndi gawo lina lomwe Sellics Benchmarker amapereka mtengo wodabwitsa. Gawo la Kapangidwe ka Akaunti limakupatsirani mawonekedwe onse amomwe akaunti yanu imakhazikitsidwa komanso amaziyerekeza ndi maakaunti ena ochita bwino kwambiri.

Sellics Benchmarker - Maziko Ogwira Ntchito (Mawu Ofunikira, ASIN, Makampeni, Magulu Otsatsa)

Chidachi chimawerengera ma metric atatu osiyanasiyana: magulu otsatsa/kampeni, ASIN/kampeni, ndi mawu osakira/kampeni. Kenako imakupatsani "makalasi" osavuta kuwerenga pa chilichonse. Dongosolo la grading limagwira ntchito motere:

  • green: chabwino
  • yellow: lingalirani zosintha zina
  • red: muyenera kukonzanso kampeni yanu.

Pokhapokha ngati ndinu otsatsa omwe mumawononga ndalama zoposera $10,000 pamwezi, nawa malangizo ena omwe chidacho chimalimbikitsa.

  1. Magulu otsatsa/Kampeni: Kukhala ndi magulu otsatsa ochepera pa kampeni iliyonse kumakupatsani mwayi wowongolera bajeti yanu. 
  2. Ma ASIN Otsatsa/Magulu Otsatsa: Kwa otsatsa ambiri, mpaka ma ASIN otsatsa 5 pagulu lililonse lazotsatsa azikhala abwino.
  3. Mawu osakira/Gulu Lotsatsa: Kwa otsatsa ambiri, mawu osakira pakati pa 5 ndi 20 pagulu lililonse lazotsatsa azitha kugwira bwino ntchito.

Amazon Ad Format Deep-Dive

Kwa otsatsa omwe amayendetsa Zogulitsa Zoperekedwa ndi Sponsored Display, mawonekedwe otsatsa akuzama ndi amodzi mwamagawo abwino kwambiri a lipoti la Sellics Benchmarker

Chithunzi chimawonetsa kugawa kwanga kwandalama poyerekeza ndi benchmark ya gulu, kuti ndiwone ngati ndingaganizire kuyika ndalama mochulukirapo kapena mochepera pamtundu wa zotsatsa. 

Amazon Ad Spend vs Gulu Benchmark

Kutsikira pansi, mutha kupeza magiredi a KPI amtundu wa ad-format ndi Benchmarks. Mukadina batani la "+" pafupi ndi imodzi mwama KPIs mudzatha kusanthula mulingo wa ASIN wa ASIN omwe mumatsatsa ndi Sponsored Products. 

Amazon Zothandizidwa Zapadera

Chimodzi mwazinthu zazikulu za Sellics Benchmarker ndikuti mukalembetsa lipoti lanu loyamba, mumalandira lipoti masiku 30 aliwonse omwe amakhala ndi data ya mwezi watha. Mwanjira imeneyi, mutha kupitiliza kukhathamiritsa ndikusintha akaunti yanu kuti mukwaniritse zolinga zanu zotsatsa za Amazon.

Mtengo woperekedwa ndi chida ichi ndi wopambana. Pezani lipoti lanu laulere la Sellics Benchmarker lero kuti mutengere malonda anu pamlingo wina ndikugonjetsa mpikisano.

Lembani akaunti yanu yotsatsa ya Amazon

Chodzikanira: Ndine mnzake wa Sellics.

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