Momwe Mungasinthire Akaunti Yanu Yotsatsa Amazon

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Nthawi Yowerenga: 2 mphindi

Nthawi zambiri pamakhala nthawi zomwe timadabwa, monga otsatsa, momwe malonda athu amagwiritsira ntchito poyerekeza ndi otsatsa ena m'makampani athu kapena panjira inayake. Machitidwe a Benchmark adapangidwa pazifukwa izi - ndipo a Sellics atulutsa lipoti laulere la benchi ya Amazon Advertising Account yanu kuti mufananize momwe mumagwirira ntchito ndi ena.

Amazon Advertising

Kutsatsa kwa Amazon kumapereka njira kwa otsatsa kuti awonetse kuwonekera kwa makasitomala kuti athe kupeza, kusakatula, ndi kugula zinthu ndi malonda. Zotsatsa zamagetsi ku Amazon zitha kuphatikizira zolemba, zithunzi, kapena makanema, ndipo zimawoneka paliponse kuchokera kumawebusayiti kupita kuma media azosangalatsa komanso zosakanikirana. 

Kutsatsa kwa Amazon imapereka njira zambiri zotsatsira, kuphatikizapo:

  • Makampani Othandizidwa - zotsatsa zotsika mtengo (CPC) zomwe zimakhala ndi logo yanu, mutu wankhani, ndi zinthu zingapo. Zotsatsa izi zimawoneka pazotsatira zogula ndipo zimathandizira kuyambitsa kupezeka kwa mtundu wanu pakati pa makasitomala ogula zinthu ngati zanu.
  • Zinthu Zogulitsa - zotsatsa zotsika mtengo (CPC) zomwe zimalimbikitsa mindandanda yazogulitsa pa Amazon. Zogulitsa zothandizira zimathandizira kuwonetsa kuwonekera kwa zinthu zilizonse ndi zotsatsa zomwe zimapezeka muzosaka ndi pamasamba azogulitsa
  • Chiwonetsero Chothandizira - njira yodziwonetsera yodzichitira yokha yomwe imakuthandizani kukulitsa bizinesi yanu ndi mtundu ku Amazon mwa kuchita nawo ogula paulendo wogula, kupitilira ndi kuchoka ku Amazon.

Zikwangwani za Amazon Ad

Mutha kukhala ndi chidziwitso chofunikira poyerekeza kutsatsa kwanu ku Amazon ndi ena mumakampani anu. Pulogalamu ya Benchmarker Wamalonda ikufufuza momwe mukugwirira ntchito mu Sponsored Products, Sponsored Brands, ndi Sponsored Display ndikuwonetsani komwe mukuchita bwino komanso komwe mungakonze.

Makhalidwe ofunikira omwe amafanizidwa ndi awa:

  • Zopangira Zotsatsa: Kodi mumagwiritsa ntchito mitundu yonse yoyenera ya Amazon? Iliyonse ili ndi njira zake ndi mwayi wapadera. Fufuzani Zothandizira Zogulitsa, Makampani Othandizidwa & Kuwonetsedwa Kothandizidwa
  • Zambiri: Mvetsetsani ngati muli m'modzi wapamwamba 20% - kapena pansi
  • Yerekezerani Kutsatsa mtengo wotsatsa (ACOS): Kodi ndi kuchuluka kotani kwa malonda omwe mwapanga kuchokera kuzokopa zotsatsa poyerekeza ndi otsatsa apakatikati? Kodi ndinu osamala kwambiri? Mvetsetsani mphamvu zopindulitsa m'gulu lanu
  • Sonkhanitsani Mtengo Wanu Pakadina (CP) C: Kodi ena akulipira ndalama zingati podina komweko? Phunzirani momwe mungapezere zotsatsa zabwino
  • Lonjezani Mtengo Wanu Wodutsa (CTR): Kodi mitundu yanu yotsatsa imaposa msika? Ngati sichoncho, phunzirani momwe mungakulitsire mwayi wopeza dinani
  • Sinthani Mtengo Wotembenuka ku Amazon (CVR): Makasitomala akumaliza mwachangu zochita atadina kutsatsa. Kodi katundu wanu ndi wogulidwa kuposa ena? Phunzirani momwe mungagonjetse msika & kutsimikizira ogula

Dongosolo la Sellics Benchmarker limakhazikitsidwa ndi kafukufuku wamkati mwa Sellics ndi zitsanzo zomwe zimaimira $ 2.5b pamwezi wapakati wa Amazon womwe umatchulidwa kuti ndi ndalama zotsatsa. Kafukufukuyu adachokera pa Q2 2020 ndipo azisinthidwa pafupipafupi. Msika uliwonse, mafakitale, masango amtundu uliwonse amakhala ndi mitundu yosachepera 20 yapadera. Mitundu ndi manambala apakatikati owerengera anthu ogulitsa.

Lembani akaunti yanu yotsatsa ya Amazon

Chiwonetsero cha Benchmark Report Report ya Amazon

lipoti la malonda aku amazon ogulitsa

Chodzikanira: Ndine mnzake wa Sellics.

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