Beyond Othandizana Nawo - Kumanga Channel Channel

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Monga mwini bizinesi, sindingakuwuzeni kuti ndimafikiridwa kangati ndi mwayi wopanga ndalama zowonjezera kapena ziwiri pazothandizana nazo. Ndikangogwiritsa ntchito kansalu kanga kuti ndigulitse katundu wawo, andilipira ndalama. Kupatula apo, bola ngati wina andilipira ndalama ndimalimbikitsidwa kuti ndichite… eti? Cholakwika.

Ngati mukufuna gehena kuti mupange mtundu wogulitsa wogulitsa, dzipulumutseni nthawi ndikupita komwe kuli othandizira.  Dinani, Commission Junction, kapena zina zotero. Ndipo, sindikugogoda mtunduwo. Zikugwira. Ndizopindulitsa. Ndipo pali anthu ena aluso ndipo amasangalala ndi mwayi wamtunduwu. Zimangochitika kuti nthawi zambiri sizimakhala chimodzimodzi ndi eni mabizinesi opambana omwe ali ndi makampani awo omwe amapeza phindu.

Pazifukwa zosiyanasiyana, zomwe nthawi zambiri zimakhudzana ndi chithunzi, kugulitsa kwamgwirizano mwina sikungakhale kumene mukuyang'ana. Ngakhale itha kupeza zotsatira, imatha kubwera ndi mbiri. Ngati simukufuna kuwona zomwe mukugwiritsa ntchito zikunyamulidwa pamasamba mazana angapo osakanikirana ndi kukopera kwa nthawi yayitali, kuthamangitsidwa m'mitsinje ya twitter yodzaza ndi maulalo othandizira, kapena kuponyedwa mamiliyoni a anthu - onse ali ndi dzina lanu - ndiye kuti taganizirani njira ina.

Chovuta, ndiye kuti mumapeza bwanji mabizinesi "odziwika bwino" (ndipo ndimagwiritsa ntchito mawuwa mosazengereza, popeza sindikutanthauza kutanthawuza kuti anthu omwe ali mgulu lodziwika bwino) kuti aziyimira malonda anu mumafashoni osamalitsa? Yankho: pezani zomwe zimawalimbikitsa.

As Douglas Karr adanenanso positi posachedwa, kutchula imodzi mwamavidiyo omwe ndimawakonda kwambiri, ndalama sizoyankha nthawi zonse. M'malo mwake, sizichitika kawirikawiri. M'malo mwake, ndikutsatsa komwe kwa ndalama, ndipo palibenso china, chomwe chimandipangitsa kuti ndisaganizire zopereka zothandizira. M'malo mwake, zimanyoza kufunikira kwanga, malingaliro anga kuti ndine ndani komanso zomwe ndimachita, poganiza kuti nditha kusokonezedwa ndi zomwe ndimachita kale ndikuwonjeza ndalama.

Chifukwa chake, mumanga bwanji zomwe ndimazitcha "Channel Sales" - njira yogawa yosazungulira yomwe ili yovuta kwambiri (inde, zambiri zovuta) kuposa othandizira? Kodi mungadziwe bwanji zomwe zingalimbikitse mwini bizinesi yemwe mukufuna kuchita naye bizinesi? Zosavuta: ndi bizinesi yawo.

Ogulitsa amalimbikira kukulitsa makampani awo. Ali ndi malingaliro m'maloto - ena ndalama, ena osadzipereka, ndipo ena amangosangalala komanso opindulitsa. Ngati mukufuna kutengera chilakolako chimenecho ndikuchigwiritsa ntchito pakukula kwanu, muyenera kugwirizanitsa ziwirizi. Dziwani momwe kulowa nawo njira yanu sikungowonjezerera ndalama zochepa, koma kuwathandiza kuyendetsa bizinesi yawo pazomwe akufuna.

Mutha kuwona wamkuluyu akugwiritsidwa ntchito m'makina ambiri ogulitsa bwino masiku ano. Mwachitsanzo, bungwe lazotsatsa, ndi chitsanzo pomwe ofalitsa amayesetsa kudzaza zolemba zawo, koma amazindikira kufunitsitsa kwa bungweli kuti athetse vutoli. Ofalitsa a Savvy amapeza njira zokulitsira cholingachi. Ntchito yanga yoyamba inali kugulitsa mapulogalamu a Autodesk VAR yakomweko. Ndinadabwa kuti ndichifukwa chiyani Autodesk adalipira kawiri mitengo yantchito, mpaka nditazindikira kuti akufuna kulimbikitsa makasitomala m'njira iliyonse yomwe angathe kuchita ndi VAR yakomweko. Ngakhale zanga Wopatsa Mnzanu pulogalamu yamangidwa pazomwe ndaphunzira pazabwinozi, ndi ena.

Kupanga njira yogulitsa sikophweka, ndipo nthawi zambiri imakhala yachangu. Ngati mukufuna mwachangu komanso kosavuta, pezani othandizira mbali yanu. Ngati muli ndi zambiri m'malingaliro mwanu kuposa ndalama, zindikirani kuti ifenso tili nazo.

3 Comments

  1. 1

    Ntchito yayikulu, Nick! Ndipo takulandirani ku blog ya Marketing Technology. Ndikukhulupirira cholakwitsa chimodzi chachikulu chomwe makampani ambiri amapanga sikupanga ndalama pamaukonde osangalatsa a ogulitsa ndi maubwenzi omwe ali nawo kale. Kumanga maubwenzi ogulitsa omwe amapindula kudzera mwa anthu omwe mumagula kuchokera kwa iwo komanso makasitomala omwe mumagwira nawo ntchito akhoza kukhala opindulitsa kwambiri kuposa kungotaya pulogalamu yothandizana nayo pomwe munthu alibe khungu pamasewera.

  2. 2

    Moni Nick,

    Ntchito yabwino! Kampani yathu, Channel Services Group (CSG) tapezanso anthu masauzande ambiri ogwira nawo ntchito m'makampani akuluakulu amakono. Kupanga ndikukhazikitsa njira yabwino, yolimba, yodzipereka yomwe kampani yathu yapeza ikulemba "oyanjana nawo," zomwe zimapangitsa kuti zibwenzi ziziyenda bwino ndikusungabe kutenga nawo mbali kumawonjezera magwiridwe antchito ndi mayendedwe amakanema.

    Pogwira ntchito, ogulitsa akuyenera kuwonetsetsa kuti akugwiritsa ntchito nthawi yawo mwanzeru polemba anzawo "oyenera." Tawona makampani angapo akuganiza pa cholinga chowonjezerapo zibwenzi kwa chaka chimodzi, kupeza cholingacho, ndikudzipeza patapita chaka ndi ndalama zochepa zopangidwa kuchokera kwa omwe angowonjezera kumene. Ogulitsa akuyenera kuwonetsetsa kuti akulemba anzawo omwe ali ndi kampani yanu komanso omwe ali pachiwopsezo ndipo akufuna kulembetsa zabwino zakampaniyo.

    Kuphatikiza apo, mavenda akuyenera kuchititsa kuti anzawo azichita bwino povomereza chifukwa cha omwe ali nawo pulogalamuyi. Izi zikuphatikiza kulumikizana kwakukulu ndi othandizana nawo kuti aphunzitse, kuchita nawo ndikuwongolera othandizana nawo pantchito zopita kumsika, zochitika zothandizidwa ndi ogulitsa, ntchito zodziwitsa anzawo komanso kupititsa patsogolo malonda awo. Posachedwa tidalemba kafukufuku wamaphunziro ndi ROI ya 14X chifukwa chokhazikitsa pulogalamu. Mutha kuwerenga apa http://www.csgchannels.com/CaseStudies/case-studies.html.

    Pomaliza, kampani yathu idapeza kuti kusungako ndikofunikira kwambiri popanga ndi kukonza njira. Izi zikuphatikiza kukulitsa ubale wawo ndikuwongolera kupambana kwawo. Othandizana nawo ayenera kulandira mphotho yolimbikitsira kukulitsa zolinga zamakampani.
    Monga mudanenera, kupanga njira yogulitsira sikophweka ndipo nthawi zambiri kumakhala kothamanga, koma kumatha kukhala kopindulitsa komanso kopindulitsa mukachita bwino.

    -Joby
    http://www.twitter.com/CSG_Channels

  3. 3

    Mfundo zazikulu. Omwe akuyanjana nawo sikuti amangobereka zipatso, samva kuwawa. Sindingathe kufotokoza, koma ndapeza kuti wina akakwanira bwino pachitsanzo, samva kuwawa. Yemwe tinayesera kufinya mu nkhungu yolakwika pamapeto pake timayamwa nthawi yambiri.

    Komanso, polankhula za mapulogalamu ogwira ntchito kwambiri ... Ndanena izi motere: mu bizinesi yanga, ndili ndi makasitomala 17 omwe ndiyenera kuwatumikira. Sizangochitika mwangozi kuti ndili ndi Othandizira Othandizana Nawo 17. Sikuti sindikufunika kutumizira onse ogwiritsa ntchito 1500, kungoti ngati ndikatumikira njira, ena onse azisamalira okha.

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