Momwe Kusanthula Kwakukulu Kwazidziwitso Kwakhala Kofunika Kwambiri kwa DSPs

Big Data

Deta yaikulu analytics lakhala mwala wapangodya pamachitidwe otsatsa ndi kutsatsa kwa zaka zingapo tsopano. Ndi ziwerengero zowerengera lingaliro la magwiridwe antchito akulu a deta, ndizosavuta kupereka malingaliro pakampani yanu, ndipo mwina zingakupangitseni kuti muwoneke bwino kuti ndinu amene mwalimbikitsa.

Deta yaikulu analytics Imafufuza kuchuluka kwa zidziwitso (monga dzinali lingatanthauzire) ndikuloleza oyesa kuti agwiritse ntchito zomwezo kuti apeze mawonekedwe, misika ndi zomwe amakonda komanso momwe ogwiritsa ntchito amagwirira ntchito. Mumaika zomwezo ndikuziwulola kuti zizitsogolera zosankha zamabizinesi. Ndikutenga chidziwitso chambiri ndikuwakhazika muzisankho zazing'ono zenizeni zomwe zawonetsa kuti ndizothandiza kwambiri kwamabizinesi amitundu yonse padziko lonse lapansi.

Masamba Ofunika Anthu (DSPs), khulupirirani kapena ayi, mutha kupeza phindu lalikulu pakukwera kwa chidziwitso chachikulu analytics, ndichifukwa chake:

Pangani Zisankho

DSP ndi njira yofulumizitsira njira yogulira malo otsatsa komanso mosavuta mawonekedwe amodzi.
Monga gawo la unyolo wofunikira mu kupereka ndi kufuna kayendetsedwe kazachuma - ma DSP amapindula ndi mwayi woperekedwa ndi chidziwitso chachikulu analytics pogwiritsa ntchito zomwe amalandira.

M'mawu wamba, ma DSP amatha kusonkhana mwachangu, msika wonse wazopanga pamitundu imodzi. Izi zimalola bungwe kapena gulu lazotsatsa kuti liganizire komwe angagule malo azotsatsa pamisonkhano yawo yotsatira. Pamwamba pa mzere DSPs imagwiritsa ntchito ma algorithms apadera pankhani yama millisecond kulola otsatsa kuti apeze malonda apamwamba.

Mbadwo wotsatira analytics injini ngati SQream Cholinga chake ndikuchepetsa njirayi pogwiritsa ntchito mphamvu zowonjezera analytics imagwira ntchito modabwitsa kwambiri, kulola kuti asayansi ndi owerenga ma data kuti athe kulemba zinthu zofunikira mwachangu pamasamba akulu akulu. Mitengo yotere imachepetsa kuchepa kwamafunso pamafunso akulu pamasamba akulu, kulola kuti Asayansi azikhala opindulitsa kwambiri, kupeza mitundu yazidziwitso mwachangu ndikuyika mitunduyo mwachangu. Mtunduwo ukakhala wabwinoko, zoyenera ndizabwino kwa wogwiritsa ntchito, mtengo wokwerawo umakhala wokwera, ndipo mtengo wokwera umachulukitsa kuchuluka kwa otsatsa / opambana.

Konzani Mapindu

Cholinga chonse chotsatsa ndikuwonjezera phindu la kampani yanu pakuwonjezera kugulitsa ndipo ndi momwe zilili zazikulu analytics gwirani ntchito limodzi ndi DSPs. Pogwiritsa ntchito njira zambiri zadata, mukuloleza kutsatsa kukhathamiritsa pa ntchentche. Poterepa, sikuti mukungoponya zinthu pakhoma kudikirira kuti muwone zomwe zimamatira, mukupangapo zisankho mozindikira ndi deta kuti muthandizire.

Zimatengera maluso ovuta kusanthula kuti tisanthule mulu wa deta ndi ukadaulo mokwanira. Nthawi zina, kuchuluka kwa deta yomwe mumafunikira kuti mupange njira yabwino kwambiri yotsatsira ndi singano pakhoma. Pogwiritsa ntchito ntchito za DSPs, magulu otsatsa malonda ndi / kapena mabungwe amatha kudzipeza okha mwayi wabwino, kutsimikizira kubweza bwino ndalama limodzi ndi kulipira masenti pa dollar kuti agule malo otsatsa. DSPs imapindula kwambiri chifukwa chokhala ndi chidziwitso chachikulu chophatikizidwa ndi ma algorithms ake, ndikupangitsa kuti ikhale yogulitsa potengera ziwerengero kwa omwe akufuna kukhala makasitomala.

Gwiritsani Ntchito Manambala Mokwanira

Kusanthula deta yayikulu ndi njira yovuta kuyendamo yokha. Ndikutuluka kwake komanso kufunikira kwake kwatsopano pamsika wotsatsa, ma DSP amatha kupindula ndi izi mwa kuziphatikiza momwe zilili. Pokhala ndi mulu wokulirapo wazidziwitso woti mukhalepo, ma DSP tsopano ndiofunikira pano ndikuphatikiza zambiri ndi kuzigawa m'malo oyenera otsatsa ndi otsatsa.

Mwachitsanzo, deta yayikulu imapereka ziwerengero zamagulu owerengera, ndipo ma DSP amalemba moyenera. Powunika zomwe nsanja zina zikusonkhanitsa, chidziwitso chachikulu analytics amatilola kufunsa mafunso, kupeza chidziwitso chofunikira. Otsatsa Omwe Amakonda Mbali (DSAs) adzagwiritsa ntchito izi, ndikupatsa makampani njira zabwino zotsatsira otsatsa. DSPs ndiomwe adathandizira kwambiri pazosanthula zazikuluzikulu zomwe zimaperekedwa.

Ndizovuta kudziwa omwe amapindula kwambiri ndi zotsalira za data yayikulu analytics. Kuyambira pomwe idasinthidwa mdziko lazamalonda kwakukulu, tawona opindula angapo, koma palibe wowonekera poyera ngati omwe amagwiritsa ntchito ma DSP. Pogwiritsa ntchito chidziwitso chomwe mwapeza kudzera pazambiri analytics, DSPs yakhala chinthu chabwino kwambiri pamadipatimenti otsatsa komanso otsatsa.

Kutenga

  1. Cholinga chonse chotsatsa ndikuwonjezera phindu la kampani yanu kuwonjezera malonda ndipo ndizofanana ndi deta yayikulu analytics gwirani ntchito limodzi ndi ma DSP.
  2. Pogwiritsa ntchito ntchito ya DSPs, magulu otsatsa amatha kudzipeza okha mwayi wabwino, kutsimikizira Kubwereranso kwabwino pazogulitsa Pamodzi ndi kulipira masenti pa dollar kuti mugule malo otsatsa
Mosakayikira, ma DSP amapereka mwayi wabwino wokonzanso ROI pazotsatsa.