Zamalonda ndi ZogulitsaInfographics Yotsatsa

Ogula Black Lachisanu - Kadzidzi Usiku vs Mbalame Zoyambirira

The 2013 Pezani & Sungani Kafukufuku Wotsatsa waku Black Friday akuwonetsa momwe, ndi liti chifukwa chake ma Owls ausiku ndi malo ogulitsira mbalame zoyambirira pa Lachisanu Lachisanu. Pomwe amalimbikitsidwa makamaka ndi malonda, ogulitsa Lachisanu Lachisanu amayendetsedwa ndi chisangalalo cha mpikisano kuti apeze malonda abwino komanso kuti akhale ndi mwambo womangidwa mozungulira kugula Lachisanu Lachisanu.

Ogula Lachisanu Lachisanu amawonetsa kukhulupirika kwakanthawi kogulitsa ndipo amakopeka ndi zochitika zina kapena zinthu zomwe amapeza pokonzekera ulendo wawo wogula. Mitundu yamalonda omwe ndi okopa kwambiri ndi omwe amapereka kuchotsera peresenti. Amakhalanso ndi mwayi woti amalize kugula kwawo tchuthi Lachisanu Lachisanu.

Timasanthula ndikuphunzira ogulitsa onse, koma Black Friday shopper ndi mtundu wina, a wogula kwambiri yemwe amasangalala ndikupeza zabwino kwambiri ndikukweza tsikulo. Kudzera mu kafukufuku wa Find & Save, tapeza kuti ndiopanga mapulani, amakonda chidwi chopeza zambiri ndipo angalandire mapulogalamu am'manja ndi zida zina zakukonzekera kuti zithandizire kukulitsa tsikulo. Zinali zosangalatsa kuwona kusiyana pakati pa ogula omwe adachoka pakati pausiku, motsutsana ndi omwe adasiya kaye m'mawa. Ben T. Smith, IV, CEO wa Wanderful Media

Night Owl vs. Oyambirira Oyera Ogula Lachisanu Ogula

The Pezani & Sungani Kafukufukuyu anayerekezera zotsatira zamitundu iwiri ya ogula Lachisanu Lachisanu: Akadzidzi Akale - Ogula Lachisanu Lachisanu akuchoka m'nyumba zawo isanakwane 5:00 AM, ndi Mbalame Zoyambirira - Ogula Lachisanu Lachisanu akuchoka m'nyumba zawo 5:00 AM.

  • Ogula usiku wa Owl amatha kumaliza kugula kwawo patchuthi - 63% amamaliza kupitirira theka la kugula kwawo pa Lachisanu Lachisanu, poyerekeza ndi 42% mwa omwe amagula Mbalame Zoyambirira omwe achoka pambuyo pa 5 AM.
  • Ponseponse, 53 peresenti ya a Owls ausiku ndi 38% ya Mbalame Zoyambirira adati "amazikonda" atafunsidwa momwe akumvera ndi malonda a Lachisanu Lachisanu kuyambira molawirira Lachinayi madzulo mpaka Lamulungu.
  • Pafupifupi 75% a Owls ausiku amagula zamagetsi, poyerekeza ndi 60% yaomwe amagula Mbalame Zoyambirira.
  • Ngakhale magulu onse awiriwa ali ndi chidwi chopeza zambiri, 40% ya Owls ausiku adati amasangalala ndi mpikisano, motsutsana ndi 24% yaomwe amagula Mbalame Zoyambirira.

Otsatsa Otsatira Akuda Lachisanu ndikupanga Mapulani a Masewera

Zotsatira zazikuluzikulu za kafukufukuyu zikuwonetsa kuti 67% yaogula sikuti amangofufuza ndikulemba mapulani a Lachisanu Lachisanu, komanso amakhala ndi njira ina chaka chilichonse kutengera komwe angapeze zabwino kwambiri.

Zofalitsa zachikhalidwe zanyengo monga zozungulira zamanyuzipepala, kanema wawayilesi, ndi makalata olunjika zimaganiziridwabe pakati pazomwe anthu ogulitsa Lachisanu Lachisanu amaganiza; M'malo mwake, manyuzipepala amawerengedwa ndi ambiri (36%) ngati gwero lalikulu lazidziwitso. Koma pomwe 29% yokha ndi yomwe idati maimelo anali gwero lalikulu lazidziwitso, a 82% adati akufuna kulandira maimelo pazogulitsa za Black Friday.

Zipangizo zamagetsi ndizofunikira kwambiri mukamagula. Awiri mwa atatu aliwonse amagwiritsira ntchito kapena angaganize zogwiritsa ntchito foni yawo kuti athandize kugula Lachisanu Lachisanu - makamaka amatha kugwiritsa ntchito poyang'ana mitengo kapena kugwiritsa ntchito malo opezera malo kuti apeze malonda pafupi nawo. Amakondanso kugwiritsa ntchito foni yawo yoyang'ana masekondi a Lachisanu akuda.

Nayi infographic yochokera Woyendayenda:

Alireza

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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