Tsogolo la Kugulitsa kwa B2B: Kuphatikiza Mkati & Magulu Akunja

Kugulitsa kwa B2B

Mliri wa COVID-19 unayambitsa zovuta zowoneka bwino m'malo onse a B2B, mwina makamaka mozungulira momwe zochitika zikuchitikira. Zachidziwikire, zomwe kugula kwa ogula kwakhala kwakukulu, koma nanga bwanji bizinesi kubizinesi?

Malinga ndi Lipoti la B2B future Shopper 2020, Makasitomala 20% okha amagula mwachindunji kuchokera kwa ogulitsa, kutsika kuchokera ku 56% chaka chatha. Zachidziwikire, mphamvu ya Amazon Business ndiyofunika, komabe 45% ya omwe anafunsidwa pazakafukufuku ananena kuti kugula pa intaneti ndizovuta kwambiri kuposa intaneti. 

Izi zikuwonetsa kuti njira yotsatsa yachikhalidwe yosakaniza nirvana yamkati mkati ndi kunja kwa magulu ogulitsa yasokonezedwa kwambiri. Ecommerce tsopano ndi njira yofunikira yomwe makampani akuthamangira kupangitsa kuti makasitomala azitha kugula kuchokera pa intaneti, mkati mwa magulu ogulitsa mwachangu amasintha kuti agwire ntchito zawo kunyumba, ndipo nthambi ndi malo ogulitsira amasungabe otseguka ngati zikuwoneka zofunikira. Ogulitsa kumunda adayesetsa kuti asinthe mwachangu ntchito zawo pa ntchentche kuti athe kupezeka ndi makasitomala awo osawayendera. 

Pafupifupi 90% yaogulitsa asamukira ku njira yapa videoconferencing / foni / intaneti, ndipo pomwe ena amakayikira, opitilira theka amakhulupirira kuti izi ndizofanana kapena zogulitsa kuposa mitundu yogulitsa yomwe COVID-19 isanachitike.

McKinsey, BleB inflection point: Momwe malonda asinthira pa COVID-2

Tsogolo la malo ogulitsa lasunthira mwachangu chifukwa chakusokonekera, koma atsogoleri azamalonda akusintha, akugwiritsa ntchito ma analytics olosera zamkati kuti agwirizane mkati ndi kunja kwa malonda ndikuthandizira kasitomala aliyense. 

Mwayi Wosasunthika mu Mchira Wautali Wamaakaunti Amakasitomala 

Kampani ya B2B, 20% ya makasitomala amakhala mu akaunti yanzeru gulu - ndipo pachifukwa chabwino. 

Si zachilendo kuti 80% ya ndalama zizipezeka pamwambapa. Zowona, ogulitsa odziwa bwino kwambiri amasankhidwa ndi kukonza ndikukulitsa ubalewo. 

Popita nthawi, kudzera mukufalikira kwa mzere wazogulitsa kapena kuphatikiza ndi kugula, makampani akula kwambiri ndipo nthawi yomweyo amapempha ogulitsa kuti apeze maakaunti ambiri pomwe akuvomereza kuti, potero, makasitomala ambiri sakulandila chidwi chofunikira sungani ndikukula gawo la chikwama. Komabe, poyang'anizana ndi chisokonezo cha COVID-19, imapempha funso kuti: Mukusowa ndalama zingati mumchira wautali? 

Zotsatira kuchokera ku lipoti lofananira padziko lonse lapansi onetsani kuti mwayi womwe ulipo wopatsa mphamvu ogulitsa umasunga ndikusunga maakaunti mkati mwanu alipo kasitomala ndizofunikira. Pazakudya zonse zamakasitomala ndi kugulitsa pamtanda, makampani a B2B amalephera kutenga kulikonse kuyambira 7% mpaka 30% ya ndalama zomwe zilipo. 

Tsitsani Global Benchmark Report

Tsogolo la Kugulitsa kwa B2B: Kuphatikiza Kwa Kugulitsa Mkati ndi Kunja 

Monga tafotokozera ndi lipoti la a McKinsey, ogulitsa akunja kapena ogulitsa kumunda akugwiranso ntchito ngati anzawo ogulitsa mkati. Nthawi yomwe timasunga poyendera ndikuchezera maakaunti awo apamwamba imapereka mwayi watsopano, woganiziridwanso kwa gulu lamaluso kwambiri logulitsa: Sinthani mawonekedwe awo ogulitsa magolovesi oyera kumchira wautali wa maakaunti a kasitomala ndikuwapatsa mphamvu kuti athe kuchitira kasitomala aliyense ngati akaunti yoyenera.

Mchira wautali wa maakaunti amakasitomala, omwe nthawi zina amatchedwa maakaunti anyumba pakugawa, amatumikiridwa mukamayendera nthambi kapena mukayitanitsa akafuna china chake. Gwiritsani ntchito bandwidth yomwe ikupezeka kumene yamagulu akunja ogulitsa powapatsa zochita zakukula ndi kuchira kuti atenge ndi makasitomala awa. Kulosera zamalonda molosera kungathe kutumiza mwachangu izi pakuwunika, kuwerengera makasitomala onse ndi magulu azogulitsa. 

Kulosera zamtsogolo imapanga zochitika zokula ndi sayansi yaukadaulo kuti ipange mbiri yabwino yogulira kutengera makasitomala abwino kwambiri amakampani, poganizira momwe angagwiritsire ntchito ndalama, ndalama zomwe amagwiritsa ntchito, komanso kuchuluka kwa zinthu zomwe zagulidwa. Pogwiritsa ntchito masanjidwe amtundu wamagulu ndi oyandikana, imagwirizana ndi kasitomala aliyense wojambula pafupi kwambiri kuti awongolere zinthu zomwe makasitomala sakugula… koma akuyenera kukhala. 

Ikufotokozanso zomwe angachite pobwezera pozindikira makasitomala omwe ali pachiwopsezo omwe akuwonetsa zisonyezo zoyambilira pagulu limodzi kapena zingapo zamagetsi pogwiritsa ntchito njira zapamwamba, zovomerezeka potumizira madera omwe ndalama zikuchepa kapena zatha kwathunthu. Mosiyana ndi malipoti anzeru zamabizinesi, njirayi imachotsa phokoso powerengera njira zamagulitsidwe, nyengo, kugula kamodzi, kapena kugula kosakhazikika, kuti mupewe malingaliro abodza pakuwunikira.

Kulosera zamalonda zoganizira zagwiritsidwa kale ntchito m'makampani a B2B omwe ali ndi liwiro lalikulu komanso kubwezeretsanso, monga kugawa kwa chakudya. Ngati muli ndi ma analytics olosera zamalonda zomwe zilipo lero, kuyika malingaliro awa patsogolo pa mchira wautali wamaakaunti ogulitsa kunja ndikosavuta kuchita. Ngati mulibe ma analytics olosera zam'mbuyo m'malo mwake, kuyambika ndikosavuta ndipo mutha kukhala mu bizinesi yanu pasanathe milungu inayi. 

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