Usikuuno ndinali ndi nthawi yabwino ku Confluence, chochitika chochezera ku Indianapolis, komwe tidalumikizanitsanso gulu kuti tilankhule pa Do's and Don'ts of Corporate Blogging. Ndidaphatikizana ndi anzanga ogwira nawo ntchito a Rhoda Israelov, a Rodger Johnson, Kyle Lacy ndi Kevin Hood.
There were minor differences in agreement over command and control of a corporate blog, but I believe all of us overwhelmingly agreed that blogging, as a medium, is becoming a strategy that's every bit as important (and perhaps more profitable) than office email. Those are my words – not those of the panel.
khamu Erik Deckers anatseka zokambiranazo ndi funso:
What's the one key piece of advice that everyone should remember when starting their corporate blog?
Kutseka gululi, ndinagwirizana ndi enawo kuti zonse zimayamba ndikufufuza kwamawu osakira, zosangalatsa, kulemba za makasitomala anu, ndikukhala owona mtima komanso owonekera. Mayankho onse anali oyamba, choncho ndidatenga mwayi kutseka ndikungokumbutsa aliyense kuti payenera kukhala chowoneka, chosavuta njira yothandizira pa blog.
I can't tell you how many times I visit a blog and am interested in meeting the blogger behind it, or even buying the product or service, but there's nothing obvious on the page that points me in the right direction. Every business blog should have a name, contact form, phone number, address – as well as a few well-designed calls to action that afford the opportunity to register and get in touch with the company.
There's even some osatsimikizika zokambirana pa intaneti zomwe Google imatenga ngakhale pamasamba omwe amalembetsa adilesi yawo patsamba lawo. Google ikamayang'ana kukhulupirirana mobwerezabwereza, ndizomveka kuti tsamba lomwe lili ndi adilesi yoyenera likhoza kudaliridwa pamwamba popanda.