Dongosolo Losankha Nthawi Yoyenera la Bluecore la eTail

malonda apaintaneti

Ndinu wotsatsa. Kodi mupanga chiyani kenako? Ili ndi funso lomwe amalonda amadzifunsa nthawi zonse. Zambiri tsopano zikuyenda m'mabungwe kuthamanga kwambiri komanso voliyumu, ndipo njira yokonzekera ndi kuchitapo kanthu pazosankhazi zitha kukhala zoperewera.

Pongoyambira, muli ndi ntchito yodziwa zinthu zosiyanasiyana za makasitomala anu:

  • Kodi makasitomala anga ofunika kwambiri ndi ati?
  • Kodi makasitomala anga ndi ndani omwe amangogula zinthu zochotseredwa?
  • Ndi makasitomala ati omwe ndatsala pang'ono kuwataya?

… Ndipo mndandanda ukupitilira.

Ngati mungathe kuphatikiza njira zamagetsi zingapo ndikumvetsetsa za omwe ali mumakasitomala anu, mumatani pambuyo pake? Kutanthauza, mumachita motani? Ili ndiye dongosolo lanu lazofalitsa: Mukutsata ndani, kudzera muma njira ati omwe mumatumizira uthengawu ndipo mumachita liti? Kuzama uku kwa chidziwitso, kuzindikira, ndi kuthekera sikungatheke kwa otsatsa ambiri.

Poyankha zovuta zamakampani awa, Bluecore, wazaka zinayi wopereka ukadaulo wa SaaS, alengeza za Decisioning Platform yake yatsopano kwa ogulitsa kuti athandizire kuyankha funso loti "chotsatira ndichani?" Mawonekedwe ake amodzi amapatsa mphamvu ogulitsa ogulitsa kuti azitha kuyang'anira deta ndikupanga omvera m'mayendedwe, osakhudzidwa ndi IT.

Tikukhala m'dziko lokondweretsedwa pompopompo pomwe otsatsa alibe nthawi yabwino. Kuzindikira mwachangu komanso pompopompo ndiye mafungulo oyendetsa kuyendetsa, kupeza matembenuzidwe ndi masungidwe amachitidwe ampikisano masiku ano. CRM ndi analytics Zida zimapatsa ogulitsa mwayi wopeza zambiri pazifukwa izi, koma kungopeza deta sikuyendetsa zotsatira.

Otsatsa ogulitsa safuna zambiri kapena zida zatsopano zophatikizira deta. Afunikira kuthandizidwa kumvetsetsa momwe zinthu zilili ndipo amafunika zida zogwiritsira ntchito kuti azigwiritsa ntchito. Limbikitsani magulu anu kuti azichita zomwe akudziwa za makasitomala anu kuti muthe kupanga zokumana nazo zenizeni munthawi yake muulendo wogula.

Otsatsa safuna zambiri. Amafuna kuthandizidwa kuti azigwiritse ntchito - ndiye chinthu chosowa m'misika yotsatsa lero. Tidapanga nsanja yathu kuti iphatikize mosadukiza m'misika yotsatsa yomwe ilipo, popanda kuthandizidwa ndi magulu a IT, komanso ndi mawonekedwe osavuta kuti otsatsa azitha kupanga ndikulumikiza omvera pamayendedwe pamphindi zochepa. Fayez Mohamood, woyambitsa mnzake, komanso CEO wa Bluecore

Monga zida zolumikizirana mumsika wanu wotsatsa, Bluecore's Decisioning Platform mosalumikiza imagwirizanitsa magwero azidziwitso, monga CRM, catalog yazogulitsa ndi nsanja ya eCommerce, ndimatekinoloje amakanema omwe amalumikizana mwachindunji ndi makasitomala anu. Pochita izi, nsanjayi imagwiritsa ntchito kuchuluka kwakanthawi kwamasekondi, ndikupangitsa kuti kugulitsidwa nthawi yomweyo kuti ipangitse omvera, omwe atha kuphatikizira makasitomala anu ofunika kwambiri, ogula kuchotsera, makasitomala omwe atsala pang'ono kubisala. Otsatsa atha kutumiza makampeni m'mayendedwe monga imelo, chikhalidwe, kusaka ndi zina.

Pezani Chiwonetsero cha Bluecore Platforming Platform

Tiyeni titenge chitsanzo chapadera kuchokera kwa ogulitsa nsapato padziko lonse lapansi ndi ogulitsa zovala:

Vutolo

Monga m'modzi mwa opanga padziko lonse lapansi, otsatsa komanso omwe amagawa nsapato zolimbitsa thupi, zovala, zida, zida zamtunduwu padziko lonse lapansi zakhala zikudziwika kale chifukwa chotsogola zamagetsi ndikupatsa omvera ake zokumana nazo zenizeni - m'masitolo ndi pa intaneti. Koma monga momwe zimakhalira ndi ogulitsa ambiri pa intaneti, makamaka omwe amachokera m'mabungwe akuluakulu okhala ndi zomangamanga zovuta, kupeza ndi kuchitapo kanthu mwachangu pazosankha zamakasitomala zidakhala zovuta ku kampaniyo.

Pofuna kuthana ndi vutoli, wogulitsa adatembenukira ku Bluecore ku:

  • Unikani ndi kudziwa kuchuluka kwa makasitomala pogwiritsa ntchito zenizeni zenizeni za makasitomala
  • Tumizani maimelo oyambitsa makonda anu, makanema ochezera, onetsani zotsatsa komanso zokumana nazo patsamba lanu
  • Tsegulani zidziwitso zamakasitomala zomwe zingachitike ndikupanga mwayi wotsatsa mwa masekondi kutengera mbiri yakale ndi kulosera kwakanthawi
  • Gwirizanitsani mwachangu omvera mumaimelo, malo ochezera komanso malo ochezera kuti agwiritse ntchito njira zotsatsa popanda kugwiritsa ntchito dipatimenti ya IT

Bluecore isanachitike, tinalibe mwayi wokwanira wopeza zambiri za ogula. Sitinathe kuwongolera mosavuta kapena kutengapo kanthu. Tidazindikira kuti Bluecore sangatithandizire kuthetsa vutoli, koma itha kuthetsedwa popanda kulemetsa dipatimenti yathu yapadziko lonse ya IT. Imeneyi inali malo ogulitsa kwambiri kwa ife, chifukwa mawonekedwe osavuta kugwiritsa ntchito a Bluecore amatilola kuti tisunge kampeni yathu yotsatsa komwe akuyenera kukhala - mkati mwa dipatimenti yotsatsa, osati m'manja mwa dipatimenti yathu ya IT. Kutha kuyambiranso ntchito zathu zamalonda kunali kwakukulu. Sitinawone nsanja yosavuta kugwiritsa ntchito kapena yofulumira kuyigwiritsa ntchito chida china chilichonse mpaka pano. Wogulitsa Wogulitsa CRM

Wogulitsa tsopano akugwiritsa ntchito Dongosolo Losankha Bluecore kusanthula mwachangu ndikuphatikiza deta, kupanga omvera mumasekondi ndikukhazikitsa kampeni yolimbana ndi zida zatsopano. Makamaka, chizindikirocho chapindula ndi milandu itatu yayikulu yogwiritsira ntchito:

Kuchulukitsa Kotsatsa Kwatsiku ndi Kufikira Zambiri

Asanakhazikitse Bluecore, kulengeza maimelo kumafunikira thandizo ku dipatimenti ya IT ya kampaniyo ndipo kumatha kutenga masiku 40 mpaka 60 kuti akhazikitse. Ndili ndi Bluecore, komabe, gulu lotsatsa lingayese ndikugwiritsa ntchito njira zotsalira zomwe zatsala pang'ono kuchititsa kuti pakhale mayankho amtundu wamasiku angapo.

Kuphatikiza popewa kupewa kuwononga nthawi komanso zovuta pakuphatikizika kwa IT, Bluecore yathandizanso kuti wogulitsa aphatikize kampenizi ndi anzawo aukadaulo. Mwachitsanzo, gulu lotsatsa lingatenge kampeni yogulira ogula kwambiri m'mizinda ikuluikulu (monga Boston, New York City, Los Angeles) ndikuphatikizira zomwe zalembedwa ndi Handstand Fitness App kuti ipatse ogula m'malowa maphunziro aulere .

Zotsatira zazikuluzikulu za izi:

  • Kukhoza kuzindikira makasitomala ambiri ndikukhazikitsa kampeni zotsatsa zambiri ndi Bluecore poyerekeza ndi nsanja yapita ya ogulitsa, SaleCycle
  • Mitengo yotseguka kwambiri ndikudina ndi Bluecore kuposa SaleCycle, zomwe zimabweretsa kubweza ndalama za 10: 1

Malonda a bluecore

Kupititsa patsogolo Kutsatsa Kwa Omnichannel Brand

Wogulitsayo atazindikira kufunikira kokonza kulumikizana kosasintha pamawayilesi, adatembenukira ku Bluecore kuti amuthandize. Chizindikirocho chidayamba zoyeserera za omnichannel ndikukhazikitsa nsapato yatsopano pamzere wodziwika bwino wa nsapato zothamanga. Poyamba, kampaniyo idagwiritsa ntchito Bluecore's Decisioning Platform kuti ipangire omvera enieni omwe ali ndi mgwirizano wogula zinthu kuchokera ku nsapato. Kenako idapereka mwayi kwa omverawa pogwiritsa ntchito Bluecore kuti agwire ntchito mosadukiza ndi ma pulatifomu osintha makonda ndikusintha tsamba loyambira kuti liwonetse nsapato zatsopano ndi zinthu zina kuchokera pamzere womwewo. Kampaniyo idatenganso zoyeserera izi potumiza zinthu zofananira zomwe zimalengezedwa pa Facebook komanso kudzera m'makampeni otsatsa maimelo kwaogula omwe ali ndiubale woti agule monga momwe aonera Bluecore.

Kukulitsa moyo wa ntchito zokhazikitsira kampeni ndikusunganso zatsopano kwa ogula amtengo wapatali, gululi lidaperekanso chilimbikitso chapadera chobwereza alendo ndi ogula omwe amalandila uthenga wachiwiri womwe umapereka mwayi wolowa nawo muzochitika zazikuluzikulu zamakampani padziko lonse lapansi.

Zotsatira zazikuluzikulu za izi:

  • Kukweza kwa 76% pakudina pazokonda kwanu
  • Kuchulukitsa kowonjezeka ndi 30% pakusiya ngolo zamagalimoto pamisonkhano yomwe ikuphatikizanso zolimbikitsira zolowera zochitika zaulere

Njira Yowonera Bluecore

Kuzindikiritsa Omvera Atsopano Kuti Atsatire Njira Zina

Bluecore idathandizanso wogulitsa poyambitsa kukulitsa omvera ake pama njira atsopano poyambitsa kampeni yothandizirana ndikukhazikitsa kwatsopano. Pogwiritsa ntchito Bluecore's Real-Decisioning Platform, kampaniyo idapanga omvera omwe adzawona malonda atsopano m'masiku 60 apitawa koma sanawagule ndikuwatsata kudzera kutsatsa kwa Facebook.

Nsapato za Bluecore

Kugonjetsa BluecoreTheClimb

Ponseponse, Bluecore's Decisioning Platform yathandiza gulu lotsatsa laogulitsa izi kuti lizitha kuwongolera zambiri zamakasitomala, kuti izi zitheke kuchitapo kanthu ndikuzigwiritsa ntchito mwanzeru, mwakukonda kwanu kukonza magwiridwe antchito mumayendedwe. Chiyambireni kugwira ntchito ndi Bluecore, wogulitsayo aphunzira kuti kukwaniritsa izi sikutanthauza kupeza mapiri azidziwitso za kasitomala pamalo amodzi. M'malo mwake, ndikubweretsa chisankho pazomwe mungachite ndi zidziwitso zonsezi papulatifomu imodzi.

Omvera Zomvera

Ndi Omvera Kuzindikira, otsatsa pa eCommerce amatha kugwiritsa ntchito dashboard mwachangu komanso yozama kwambiri pamakampani pazidziwitso zamakhalidwe ndi zogulitsa pagulu lililonse laomwe angasankhe. Wogulitsa akangopanga omvera mkati mwa Bluecore, tsopano amatha kufikira Omvera Kuzindikira kuti awone momwe gawo linalake limanenedweratu kuti lidzachita ndikusintha, kenako ndikupanga makampeni ndi njira zokulitsira zotsatira.

Ndi Omvera Kuzindikira, atsogoleri otsatsa atha kuphunzira momwe magulu awo ofunika kwambiri amakasitomala akugwirira ntchito pokhudzana ndi magulu ena amakasitomala, komanso momwe misonkhano yawo imagwirira ntchito ndi omvera awo. Otsatsa amatha kusanthula sabata ino sabata ino ndikupanga njira zotsatsa motsutsana ndi makasitomala awo.

Dashboard ya Audience Insights imayankha mafunso ngati:

  • Kodi phindu la omvera awa ndi lotani? Kuyang'ana pa peresenti ya ndalama zonse, mtengo wapakati (AOV), kuchuluka kwa zinthu pazogulitsa, mtengo wapakati pa moyo komanso kuyerekezera mtengo wamoyo
  • Kodi thanzi la omvera awa ndi lotani? Kuwonongeka kwa makasitomala otayika, achangu komanso omwe ali pachiwopsezo
  • Kodi ndingapeze kuti omvera awa? Zambiri zamakasitomala angati mwa omvera ena omwe angafikiridwe mu njira ina, monga imelo, malo ochezera, chiwonetsero kapena malo ochezera
  • Kodi omvera awa akuchita bwanji ndi malonda? Mawonetsedwe a "Rockstars," "Cash Cows" ndi "Zobisika Zamtengo Wapatali"
  • Kodi omverawa akuchita bwanji ndi tsamba langa? Mvetsetsani bwino zochitika za zochitika, fanizo lotembenuza masamba ndi kufananizira zochitika patsamba
  • Kodi omverawa akuchita bwanji ndi maimelo anga? Kuwona mwatsatanetsatane kwa maimelo operekedwa, otsegulidwa, ndikudina, komanso osalembetsa pamitundu yamagulu
  • Kodi makasitomala osangalatsa ndi ndani? Kuyang'ana osadziwika kwa ogula omwe adasokonezedwa ndi "owononga ndalama zambiri," "asakatuli apamwamba" komanso "otsogola kwambiri"

Werengani zambiri za Kumvetsetsa kwa Omvera

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