Mabuku Otsatsa
Mabuku otsatsa ndi kuwunika kwa mabuku pa Martech Zone
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Momwe Mungasankhire Bwino Ndi Kusamalira Ndalama Zanu za MarTech
Dziko la MarTech laphulika. Mu 2011, panali mayankho 150 okha a martech. Tsopano pali mayankho opitilira 9,932 omwe amapezeka kwa akatswiri amakampani. Pali mayankho ambiri pano kuposa kale, koma makampani amakumana ndi zovuta ziwiri zokhuza kusankha. Kuyika ndalama mu njira yatsopano ya MarTech sikuli patebulo kwamakampani ambiri. Asankha kale yankho, ndipo awo…
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Kodi 4 Ps Of Marketing Ndi Chiyani? Kodi Tiyenera Kuwasintha Kuti Pakutsatsa Kwa digito?
Ma 4Ps a malonda ndi chitsanzo chosankha zinthu zofunika kwambiri zamalonda, zomwe zinapangidwa ndi E. Jerome McCarthy, pulofesa wa zamalonda, m'ma 1960. McCarthy adayambitsa chitsanzochi m'buku lake, Basic Marketing: A Managerial Approach. Mtundu wa McCarthy's 4Ps udapangidwa kuti upereke njira yoti mabizinesi agwiritse ntchito popanga njira yotsatsira. Chitsanzo…
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Kodi dongosolo la Net Promoter Score (NPS) ndi chiyani?
Sabata yatha, ndidapita ku Florida (ndimachita izi kotala lililonse kapena kupitilira apo) ndipo kwa nthawi yoyamba ndimamvera buku lomveka potsika. Ndinasankha The Ultimate Funso 2.0: Momwe Makampani Otsatsa Paintaneti Amakhalira Bwino M'dziko Loyendetsedwa ndi Makasitomala pambuyo pokambirana ndi akatswiri azamalonda pa intaneti. Dongosolo la Net Promoter Score (NPS) lakhazikitsidwa…
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Momwe Mungamangire Chizindikiro Chotsimikizika
Otsogola pazamalonda padziko lonse lapansi amafotokoza m'njira zosiyanasiyana, koma onse amavomereza kuti msika wamakono ndi wokhwima ndi malingaliro, milandu, ndi nkhani zopambana zomwe zimakhazikika pamtundu wa anthu. Mawu ofunikira pamsika womwe ukukulawu ndi malonda enieni komanso mtundu wa anthu. Mibadwo Yosiyana: One Voice Philip Kotler, m'modzi mwa Grand Old Men of marketing, amatchula chinthu chodabwitsa Marketing 3.0. Mu zake…
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Kulemba Sikumayamwa, Kumangofunika Kuyeserera
Mkazi wa mnzanga wapamtima, Wendy Russell, ndi wopanga wailesi yakanema ndi wolemba. Adachita nawo mndandanda wopambana pa HGTV wotchedwa She's Crafty. Takhala mabwenzi apamtima kwa zaka pafupifupi 20 tsopano ndipo ndakhala ndikuchita chidwi ndi luso lake lopanga zinthu komanso kuyendetsa zaka zambiri. Payekha, sindidziona ngati wolemba kapena wolemba. Koma tsiku lililonse…
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Tsitsani: Upangiri Wowonekeratu & Wathunthu ku Zomwe Zimayendera Akaunti (ABX)
Demandbase ikusintha momwe makampani a B2B amapitira kumsika. Demandbase One ndiye gawo lathunthu la mayankho a B2B opita kumsika, kulumikiza zomwe zitsogolere kuakaunti, kutsatsa, nzeru zogulitsira, ndi mayankho a data a B2B kotero kuti magulu Otsatsa ndi Malonda m'makampani akulu akulu komanso omwe akukula mwachangu atha kugwirira ntchito limodzi mwachangu, kugawana nzeru, ndikukhala ndi kukula koopsa. Chief Marketing Officer, Jon Miller, adalemba ndikufalitsa…
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SEO Buddy: Mndandanda Wanu wa SEO Ndi Maupangiri Kuti Kuchulukitsa Kusanja Kwanu
Mndandanda wa SEO Wolemba ndi SEO Buddy ndiye njira yanu yopita ku chilichonse chofunikira cha SEO chomwe muyenera kuchita kuti mukweze tsamba lanu ndikupeza kuchuluka kwa magalimoto. Ichi ndi phukusi lathunthu, mosiyana ndi chilichonse chomwe ndawonapo pa intaneti, chothandiza kwambiri kwa bizinesi wamba kuwathandiza mosalekeza kukhathamiritsa masamba awo ndikuwonjezera mawonekedwe awo pakufufuza. Mndandanda wa Zowunikira za SEO Ukuphatikiza…
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Kuphunzira Ukadaulo Ndikofunikira Monga Woyang'anira CRM: Nazi Zina Zothandizira
Chifukwa chiyani muyenera kuphunzira luso laukadaulo ngati CRM Manager? M'mbuyomu, kuti mukhale Customer Relationship Manager mumayenera kukhala ndi psychology komanso maluso angapo otsatsa. Masiku ano, CRM ndi masewera apamwamba kwambiri kuposa poyambira. M'mbuyomu, manejala wa CRM adangoyang'ana kwambiri momwe angapangire imelo, munthu wokonda kulenga.…
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AdTech Book: Chithandizo Chaulere Paintaneti Kuti Muphunzire Zonse Zokhudza Kutsatsa Ukadaulo
Zotsatsa zapaintaneti zimakhala ndi makampani, makina aukadaulo, ndi njira zovuta zaukadaulo zomwe zimagwirira ntchito limodzi kuti zipereke zotsatsa kwa ogwiritsa ntchito pa intaneti pa intaneti. Kutsatsa kwapaintaneti kwabweretsa zabwino zingapo. Choyamba, amapatsidwa opanga zinthu ndi gwero la ndalama kuti athe kugawa zomwe ali nazo kwaulere kwa ogwiritsa ntchito pa intaneti. Zimaloledwanso zatsopano…
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Thandizani Kutsogolera Kupanduka Kwotsatsa
Nthawi yoyamba yomwe ndinakumana ndi Mark Schaefer, ndinathokoza nthawi yomweyo chifukwa cha zomwe adakumana nazo komanso kuzindikira kwake. Mark amagwira ntchito ndi makampani otsogola momwe angapititsire patsogolo zotsatsa zawo. Ngakhale ndine katswiri pamakampani awa, ndimayang'ana atsogoleri ochepa omwe ali ndi masomphenya - Mark ndi m'modzi mwa atsogoleri omwe ndimawamvera. Pamene Mark…
