Momwe BoomTown Inakwaniritsire Ma Martech Stack Ndi Call Intelligence

kuwononga

Kukambirana, makamaka kuyimbira foni, kukupitilizabe kukhala njira yothandiza kwambiri yolumikizirana ndi anthu ndikuwasandutsa makasitomala okhulupirika. Ma foni am'manja atseka kusiyana pakati pa kusakatula pa intaneti ndi kuyimbira - ndipo zikafika pazovuta, zogula zamtengo wapatali, anthu amafuna kupita pafoni ndikuyankhula ndi munthu. Masiku ano, ukadaulo ulipo kuti uwonjezere kuzindikira kwamayitanidwe awa, kotero otsatsa amatha kupanga zisankho zanzeru zomwezi, zoyendetsedwa ndi data pazoyimbira zomwe amapanga pama digito.

At BoomTown, tapatula ndalama zambiri itanani ukadaulo waluntha. Ndife kampani yogulitsa ndi kutsatsa yomwe imathandizira makampani ogulitsa nyumba kutseka malonda ambiri. Popeza yankho lathu lili pamtengo wamasamba asanu, makasitomala athu sangogula - kapena kudzipereka pachiwonetsero - asanafike pafoni ndi wogulitsa. Zotsatira zake, mafoni athu amakhala akulira nthawi zonse.

Pang'ono, ndiye mtundu wa bizinesi yathu. Anthu ogulitsa nyumba ndi nyumba amakonda kulankhula - ndi akatswiri olankhula bwino, ndipo amakonda kuchita bizinesi pafoni. Komanso ndi mtundu wamabizinesi masiku ano: anthu akusaka, kusakatula ndi kuyimbira foni zawo akamayenda panjira yogula. Ndikofunikira kuti gulu lathu lotsatsa likhale ndi chidziwitso chotsata, kusanthula ndikukwaniritsa mayimbidwe awa, komanso kuti gulu lathu logulitsa likhale ndi zida zoyankha mafoni omwe atha kusintha.

Tidayikapo ndalama Mtambo Wotsatsa wa Invoca kuti muwonjezere gawo lazidziwitso kuzungulira njira yomwe gulu lathu logulitsa limagwiritsa ntchito kwambiri. Izi zowonjezerazi zimalola magulu athu otsatsa ndi kugulitsa kuti azigwira ntchito limodzi bwino - oyimira athu atha kutenga mayitanidwe ambiri ndikupeza phindu kuchokera kwa aliyense, ndipo gulu lathu lotsatsa likhoza kunena kuti misonkhano yathu ikuwatsogolera omwe amasintha pafoni.

Imbani Data Yanzeru - Boomtown

Kungotembenukira ku Invoca, nthawi yomweyo tidachepetsa mtengo wathu pachotsogolera (CPL) pakati. Izi ndichifukwa choti tinatha kunena kuti mafoni athu onse amatsogolera kumakampeni osiyanasiyana a digito chiyembekezo kapena kasitomala yemwe adalumikizana nawo asanatiitane. Taphunzira kuti palibe amene amaimba foni ndikufotokozera momwe amvera za ife - titha kuwona kuti adasaka kanthawi, adadina ulalo, anafufuza, adalankhula ndi anzawo angapo pazomwe angasankhe, ndikuyimbira foni . Panjira yovuta iyi kugula, atha kuuza ogulitsa athu omwe amva za ife kudzera "pakamwa pathu."

Ndikukhulupirira kuti kuyitanitsa luntha ndikofunikira pabizinesi masiku ano, ndipo pali zinthu zina zomwe ndaphunzira zomwe zingathandize otsatsa ena kuyamba ndi ukadaulo watsopanowu wotsatsa.

Kuyamba ndi nzeru zamayitanidwe

Pali zinthu zingapo zofunika kuziwona mukamawunika omwe amapereka nzeru. Yoyamba ndikulowetsa nambala yamphamvu. Kuyika kwamphamvu kwamphamvu kumakupatsani mwayi kuti musinthe nambala yamakampani omwe ali pamsika wotsatsa - tsamba lofikira, eBook kapena tsamba lamitengo la tsambalo, mwachitsanzo - ndi nambala yapadera yomwe imagwirizana ndi komwe kuyimbirako foni ili yonse. Izi zikutanthauza kuti mutha kuwona zambewu ngati mawu osakira omwe amafunsidwa, kutsatsa komwe adadina, ndi masamba a tsamba lanu omwe adasanthula asanatenge foni.

Pogwiritsa ntchito Invoca, wogulitsa malonda amatha kuwona zonsezi nthawi yomwe foni imalira. Alinso ndi mfundo zina zamtengo wapatali, monga ndalama za yemwe amamuyimbira, mbiri yogula komanso kuchuluka kwa anthu, zomwe zimawapatsa chithunzi cha munthu yemwe ali kumapeto ena a mzere. Ndikulangiza kugwiritsa ntchito izi kuti ndiyitane woyimbirayo kwa woyimira nthawi yeniyeni - makasitomala omwe alipo kapena ziyembekezo za VIP kwa ogulitsa anu abwino, mwachitsanzo.

Ndikofunika kugwiritsa ntchito nsanja yomwe imagwirizana bwino ndi kutsatsa kwanu komwe kulipo pakadali pano. Timagwiritsa ntchito a Invoca's Kuphatikizana kwa Facebook kuti mumvetsetse momwe ntchito yathu yotsatsira anthu imagwirira ntchito; izi zikutidziwitsa kuti ndi ndani mwa omwe amatiyimbira omwe adakopeka ndi zotsatsa pa Facebook paulendo wawo. Izi ndizopindulitsa makamaka tsopano popeza tadina kutsatsa-kutsatsa mu Facebook Brand Page yathu komanso patsamba lathu la Facebook.

Kuphatikizika kwa Salesforce kumatilola kuti tizitha kudziwa zomwe makasitomala athu akufuna ndi kupanga kuti azitsogolera aliyense amene akufuna. Otsatira athu amatha kuwona komwe kuyimbako kunachokera, omwe ali pamzere komanso zomwe adakumana kale ndi kampani yathu. Izi zimachotsa mafayilo ambiri a imani ndi kuyamba mbali yoyimbira koyamba; ogulitsa malonda akhoza kungotsimikizira zomwe ali nazo kale.

Kuyimba kofupikitsa kumapangitsa chiyembekezo kukhala chosangalatsa ndikuwonetsa kuti timalemekeza nthawi yawo. Izi zatulutsanso nthawi yoti tibwererenso - gulu lathu logulitsa limatenga mafoni pafupifupi 1,500 pamwezi, ndipo ukadaulo uwu wadula kutalika kwa mayitanidwewo mpaka mphindi 1.5 mpaka 2.5 iliyonse. Izi zamasulidwa hours mwezi uliwonse reps amatha kugwiritsa ntchito kupanga bizinesi yambiri.

Mukufunanso nsanja yomwe imakupatsani mwayi wosanthula zomwe zili pazokambirana zomwe zimachitika pafoni kuti zithandizire pantchito zakulera zamtsogolo - kapena nthawi zina, gwiritsani ntchito zomwezo simutero onetsetsani makasitomala omwe agula kale pafoni. Izi zitha kumveka osamva kwa ogula omwe akuyembekezerabe kuti makampani azipereka ntchito zawo malinga ndi njira.

Kukhazikitsa Kuti Muzichita Bwino

Tsopano titha kuwona komwe mafoni athu akuchokera, omwe ali pamzere komanso momwe akuyimbira. Kuti mupange dongosolo ngati ili, ndikulimbikitsani kuti muchitepo kanthu kuti mumvetsetse mayendedwe omwe akubwera:

  • Limbikitsani manambala a foni kudzera patsamba lanu, tsamba lamitengo ndi njira iliyonse yotsatsira yomwe muli nayo - mayanjano, kusaka, mapepala oyera, ma webinema, zochitika pakampani, ngakhale ma podcast. Pangani zosavuta kuti anthu azikuyimbirani.
  • Gwiritsani ntchito malonda osakanikirana pazotsatsa zanu ndikusaka, kuti anthu omwe akusaka kapena kusakatula pafoni atha kukanikiza batani ndikuyimbirani molunjika.
  • Gwiritsani ntchito manambala amafoni pachinthu chilichonse, kuti muwone komwe mafoni amachokera. Ndikofunikira pakusintha kutsatsa kwa ROI.
  • Yambani kulingalira za mayitanidwe momwe mungafunire katundu wanu wa digito - ndikufunira kuwonekera kofanana pazomwe zikugwira ntchito ndi zomwe sizigwira ntchito.

Tinaphunzira zambiri panjira ndipo tidapeza zina mwamaganizidwe athu kukhala zosalondola. Poyamba, timayembekezera kuyitanitsa anzeru kuti awonjezere chiwongolero chathunthu. Sizinali choncho - koma kuzindikira zambiri kwa omwe amatiyimbira foni ndi kampeni zomwe zidawalimbikitsa machitidwe awo zidakhala zofunikira kwambiri. Tadzaza mpata wofunika kwambiri pakukweza kwathu kwaukadaulo, wokometsedwa kuyimba kwamtengo wapatali komwe kumabweretsa kutembenuka kwina, ndikupanga mwayi wabwino kwambiri kwa anthu omwe angasankhe kutiyitana.

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