Kodi Bounce Rate ndi Chiyani? Kodi Mungatani Kuti Mukhale Wabwino?

Kukweza Bounce Rate

Mtengo wotsika ndi amodzi mwa ma KPI omwe otsatsa digito amathera nthawi yochuluka pofufuza ndikuyesera kukonza. Komabe, ngati simukumvetsetsa kuti kuphulika ndi chiyani, mwina mungakhale mukukulakwitsa momwe mumayesera kuti musinthe. Ndikuyenda mukutanthauzira kwakumapeto kwa zopumira, ma nuances ena, ndi njira zina zomwe mungakulitsire kuchuluka kwanu.

Bounce Rate Tanthauzo

bounce ndi gawo limodzi lamasamba patsamba lanu. Mu Analytics, zophukiranso zimawerengedwa ngati gawo lomwe limangoyitanitsa chinthu chimodzi ku seva ya Analytics, monga pomwe wogwiritsa ntchito amatsegula tsamba limodzi patsamba lanu ndikutuluka osayambitsanso zopempha zina ku seva ya Analytics panthawiyo.

Analytics Google

Kuti tiwone bwino kuchuluka kwa zopumira, tiyenera kutenga kuchuluka konse kwa ma bounces ndikuchotsa maulendo omwe akutchulidwa kuchokera ku blogyo kupita patsamba logwirizana. Chifukwa chake - tiyeni tiwone zochitika zina:

  1. Mlendo amafika positi ya blog, samachita chidwi ndi zomwe zikupezeka, ndikusiya tsamba lanu. Ndicho zopumira.
  2. Mlendo amakhala patsamba lofikira kenako ndikudina kuti achitepo kanthu kuti alembetse fomu yanu. Izi zimawatengera kumalo akunja kudera lina kapena madera ena omwe amakhala ndi maakaunti osiyanasiyana a Google Analytics. Ndicho zopumira.
  3. Mlendo amafika pa nkhani kuchokera pazotsatira zakusaka komwe tsamba lanu limasanja kwambiri ... kwa nthawi yomwe siyigwira ntchito pazogulitsa kapena ntchito zanu. Amagunda batani lakumbuyo mumsakatuli wawo kuti abwerere kuzotsatira zakusaka. Ndicho zopumira.

Zochitika Zitha Kupanga Zovuta Zero Zero

Kuchuluka kwachinyengo kumawonedwa ngati muyeso wosonyeza mlendo woyamba Chiyanjano patsamba ... koma muyenera kusamala. Nazi zochitika zomwe zingakudabwitseni:

  • Mumasintha ma analytics chochitika patsamba… ngati sewero batani kukanikizidwa, mpukutu chochitika, kapena mphukira div zikuchitika.

Chochitika, pokhapokha chitatchulidwa ngati a zochitika zosagwirizana, mwaukadaulo Chiyanjano. Otsatsa nthawi zambiri amawonjezera zochitika m'masamba kuti aziona momwe alendo akuyendera ndi zomwe zili patsamba kapena zinthu zikawoneka patsamba. Zochitika ndizochita nawo chidwi, choncho nthawi yomweyo amawona mitengo yotsika ikutsika mpaka zero.

Bounce Rate Kutuluka Mtengo

Osasokoneza Exit Rate ndi Bounce Rate. Mtengo wotuluka ndiwotsimikizika patsamba limodzi patsamba lanu komanso ngati mlendo wasiya tsambalo kuti apite patsamba lina (onsite kapena off). Bounce Rate ndichindunji patsamba loyamba lomwe mlendo amakhala nawo pagawo lomwe adayambitsa patsamba lanu ... komanso ngati adasiya tsamba lanu atayendera.

Nazi zina mwatsatanetsatane pakati pa Mtengo Wotuluka ndi Chiwerengero cha Bounce tsamba lina:

  1. Pazowunikira masamba onse patsamba, Mtengo Wotuluka ndi kuchuluka komwe kunali potsiriza mgawoli.
  2. Kwa magawo onse omwe amayamba ndi tsamba, Chiwerengero cha Bounce ndi kuchuluka komwe kunali okha gawo limodzi.
  3. Chiwerengero cha Bounce Tsambali limangotengera magawo omwe akuyamba ndi tsambalo.  

Kupititsa patsogolo Kuphulika Kungapweteketse Kuyanjana

Wogulitsa atha kukonza zochepetsera zawo ndikuwononga zomwe akuchita patsamba lawo. Ingoganizirani wina akulowa patsamba patsamba lanu, akuwerenga zonse zomwe muli nazo, ndikukonzekera chiwonetsero ndi gulu lanu logulitsa. Iwo sanadinemo china chilichonse patsamba… atangofika, werengani zomwe zapindulapo, kenako ndikutumiziranso imelo womugulitsayo.

Ndizovuta a bounce… Koma kodi lidalidi vuto? Ayi, sichoncho. Ndizabwino kuchita! Kungoti zina mwazo zidachitika popanda kuthekera kwa ma analytics kuti atenge mwambowu.

Ofalitsa ena amadzikongoletsa kuti azioneka bwino kwa otsatsa ndi omwe amawathandiza. Amachita izi polemba zomwe zili m'masamba angapo. Ngati munthu ayenera kudina masamba 6 kuti awerenge nkhani yonse, mudakwanitsa kutsitsa kugunda kwanu ndikuwonjezera malingaliro anu patsamba. Apanso, iyi ndi njira yolimbikitsira mitengo yanu yotsatsa osawonjezera phindu lililonse kwa alendo kapena otsatsa.

Njira imeneyi ndichachinyengo kwambiri ndipo sindikuyiyambitsa… kwa otsatsa kapena alendo anu. Zomwe mlendo wanu akukumana nazo siziyenera kutsimikizika ndi kuchuluka kwakanthawi kokha.

Kukweza Bounce Rate Yanu

Ngati mukufuna kutsitsa ndalama zanu moyenera, pali njira zingapo zomwe ndingakulimbikitsireni:

  1. Lembani zinthu zadongosolo komanso zopangidwa bwino zomwe zikugwirizana ndi zomwe omvera anu akufuna. Gwiritsani ntchito mawu osakira mwakuchita kafukufuku pazinthu zazikuluzikulu zomwe zikukoka anthu obwera kutsamba lanu, kenako muzigwiritsa ntchito pamitu yanu yamasamba, ma post, ma slugs, ndi zomwe zili. Izi ziziwonetsetsa kuti injini zosakira zikukulembetsani moyenera ndipo simukhala ndi mwayi wofikira alendo patsamba lanu omwe alibe chidwi ndi zomwe zimapumira.
  2. Gwiritsani ntchito maulalo amkati mkati mwazomwe muli. Ngati omvera anu afika patsamba lanu kuti mufufuze - koma zomwe zikugwirizana sizikugwirizana - kukhala ndi maulalo azmitu yokhudzana ndi izi kumatha kuthandiza owerenga anu. Mungafune kukhala ndi tebulo lazolozera zokhala ndi ma bookmark omwe amathandiza anthu kudumpha kupita kuzitu zina zazing'ono kapena mitu ing'onoing'ono (kudina bookmark ndikuchita nawo).
  3. Pangani zokhazokha zokhudzana ndi zolemba kapena zolemba. Pa blog yanga, ndimagwiritsa ntchito Zolemba Zofanana za Jetpack mbali ndipo imagwira ntchito yabwino yopereka mndandanda wazowonjezera zomwe zikugwirizana ndi ma tag omwe mudagwiritsa ntchito positi yanu.
  4. Pogwiritsa ntchito Google Tag Manager, mutha mosavuta zimayambitsa zochitika patsamba. Tivomerezane ... wosuta akudutsa patsamba ndi Chiyanjano. Zachidziwikire, mudzafunanso kuwunika nthawi yanu patsamba ndi masinthidwe athunthu kuti muwonetsetse kuti zochitikazo ndizothandiza pazolinga zanu zonse.

Kuchotsa Mabampu Omwe Ali Ogwirizana Kwenikweni

Kumbukirani zomwe ndidachita pamwambapa pomwe ndidanena kuti winawake adalowa tsamba lanu, werengani tsambalo, kenako ndikudina patsamba lina kuti mulembetse? Mutha kuchita zinthu zingapo kuti muwonetsetse kuti izi sizinalembetsedwe ngati zopumira patsamba lanu:

  • Gwirizanitsani chochitika ndikudina ulalo. Powonjezera chochitika, mwangochotsa zopumira pomwe mlendo adina komwe mungafune. Izi zitha kuchitika ndi dinani-kuyimba kapena dinani ku imelo maulalo.
  • Onjezani tsamba loyambitsanso pakati. Ngati ndikudina kulembetsa kenako ndikukhazikika patsamba lina lamkati lomwe limatsata ndikudina ndikutumizira munthuyo kutsamba lakunja, lomwe liziwoneka ngati tsamba lina osati kupumira.

Onaninso Zomwe Mukukondera

Ndikupangira kuti muziyang'ana pamlingo wopumira pakapita nthawi m'malo modandaula za zomwe zingachitike apa ndi apo. Pogwiritsa ntchito maluso omwe ali pamwambapa, mutha kulembetsa zosintha mu ma analytics ndikuwona momwe kuchuluka kwanu kukukulira kapena ngati kukukulira. Ngati mumalankhula ndi omwe akutenga nawo mbali pa KPI, ndingakulimbikitseni kuchita zinthu zingapo panthawiyi.

  • Fotokozerani kuti zomwe akutenga nawo gawo ndi zotani.
  • Fotokozerani chifukwa chake mitengo yolowerera siyingakhale chisonyezo chabwino m'mbiri.
  • Lankhulani kusintha kulikonse kwakanthawi kochulukirapo mukamawonjezera zochitika patsamba lanu kuti muwunikire bwino zomwe akuchita.
  • Onetsetsani momwe mukuwongolera pakapita nthawi ndikupitilizabe kukonzanso tsamba lanu, zomwe zili, kuyenda, kuyitanitsa kuchitapo kanthu, ndi zochitika.

Chachikulu ndichakuti ndikadakonda kuti alendo azilowetsa tsamba, kuti apeze zonse zomwe akufuna, ndikuwapatsa mwayi woti achite nane kapena achoke. Mlendo wosafunikira si vuto labwino. Ndipo mlendo wotenga nawo mbali yemwe amatembenuka osasiya tsamba lomwe iwo alibowo sizabwino, mwina. Kusanthula kwaposachedwa kumangofunika ntchito yowonjezerapo!

Mfundo imodzi

  1. 1

    Sindinaganizepo zopanga chilichonse chonga njira zachinyengozi kuti muwonjezere kuwonera masamba. Ndili ndi vuto lotsika kale patsamba langa chifukwa sichinthu chodetsa nkhawa kwambiri ndikuganiza kuti sindinkafunika kuganizira za izi!

    Ponena za njira zoyenera, ndakhala ndikugwiritsa ntchito pulogalamu yofananira ndi iyi kwakanthawi kwakanthawi ndipo ikuwonjezera kuwunika kwamasamba. Ndilibe zokhutira zanga zomwe ndizabwino komabe.
    Ndemanga yanga yaposachedwa Bokosi La Msungwana Wochepera Kubwereza Zinsinsi

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