Brand Aid: Boma Lolemba

Zithunzi za Depositph 20400871 s

Ndidakumana ndi chachikulu positi madzulo ano za State of Branding. Sindikutsutsana konse ndi wolemba, Brad VanAuken, koma ndimafuna kuwonjezera mfundo zochepa. Patha zaka zingapo kuchokera pomwe ndakhala ndikugwira ntchito limodzi ndi oyang'anira mabizinesi am'mbali, koma ndikufuna kupanga mfundo yofunika yomwe ingawonekere koma zosowa zinanenedwa.

Ndili mgululi m'manyuzipepala pazaka khumi zapitazi, ndidawona kuchepa kwokhoza kuwongolera kapena kuyang'anira chizindikirocho. Pakuwona, zinali zosavuta ... mitundu, ma logo, ndi malonda sizinasinthe. Komabe, chikuni anachita. Mtunduwo unasintha kuchokera panja kulowa.

Mauthenga athu ndi masomphenya zinali zogwirizana. Komabe, sing'anga kudzera momwe anthu adalandirira chikuni anali kusintha kuchokera kwa ife kupita kwa anthu, kudzera pa intaneti, kudzera mwa anthu omwe timapereka, kudzera mwa anthu omwe amatithandizira, kudzera mwa makasitomala athu, kupikisana pa intaneti, ndi zina zambiri.

Kusamalira Brand

Zinali bizinesi mwachizolowezi. Tonsefe tidagwedeza ndikumwetulira ndiku kuloza zala zathu pamene asing'angawa amalankhula komanso kuchita zinthu zomwe zikutiwononga, ndipo sitinachite chilichonse. Zotsatira zake, chizindikirocho chidayamba kulephera - ndipo akulephera. Ndidaziwona, ndidakuwa, ndipo adandiwonetsa kutuluka (mwamwayi).

Nthawi zina sizimafulumira m'mafakitale ena, koma tikuwona kusintha kulikonse. Chofunika kudziwa ndi chakuti ngati oyang'anira mtundu wanu akuchita zinazake kapena ayi. Kodi oyang'anira zamalonda anu amalumikizana bwino bwanji ndi uthenga uti womwe kampani yanu ikuyesera kuuza makasitomala ake kudzera mwa asing'anga atsopanowa? Kodi onse ogwira nawo ntchito tsopano akuzindikira kuti akuyang'anira chizindikirocho? Kodi ali ndi mlandu chifukwa cha izi? Kodi amaphunzitsidwa bwanji kuthana ndi izi? Kodi ma blogs awo akunena chiyani za mtundu wanu?

Tsopano mokweza kuposa woyang'anira mtundu wanu ndiye mtundu wa kampaniyo. Ndikukhulupirira Bambo VanAuken amachita ntchito yabwino yofotokozera izi. Kukulitsa nkhaniyi ndi chisankho. Ogulitsa amatenga zisankho zatsopano akangomva mbiri yoyipa yokhudza mtundu wanu. Mlanduwu, usiku wina ine atumizidwa za Swapagift.com. Nditatumiza, ndidakumana ndi gulu lomwe limalankhula za ntchitoyi ndipo ndidapeza ntchito ina yomwe ikutchulidwa bwino ... Makhalidwe a CardAvenue. Patangopita mphindi zochepa ndidapeza chinthu chabwino (OSATI kudzera pakutsatsa) ndipo ndinapeza wopezanso chinthu chimodzimodzi (OSATI kudzera pakutsatsa)!

Ndizodabwitsa kuti nkhani zoyipa zimayenda mwachangu komanso mpikisano udzayamba. Kuposa kale, Brand Manager wanu akuyenera kuyesetsa kwambiri kulumikizana ndi anthu momwe amachitira kunja. Ayenera kukhala mlaliki komanso wophunzitsa onse ogwira nawo ntchito. Ntchito yanu, malonda anu, komanso koposa zonse, anthu anu ndiye njira yanu yabwino yolankhulirana ndi mtundu wanu. Kodi zikuyenda bwanji?

Mfundo imodzi

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    Ndimaona kuti ndili ndi mwayi, monga wazamalonda woyambira, kuti ndaphunzira za malo ochezera a pa Intaneti komanso kudziyambitsa ndekha kuyambira pachiyambi. Munkhani yomwe munatchulayi, wolemba adatsindika izi: "kuzindikira, kupezeka, phindu, kusiyanitsa koyenera komanso kulumikizana kwamalingaliro." Ndikugwira ntchito yomenya mfundo izi ndikamakula. Cholinga changa tsopano ndikupereka phindu kwaulere, kuti ndikhale wodalirika. Kuphatikiza apo, sindinakhumudwe ndi ofesi yotupa. BTW, ndikuchita bwino!

    Vince, pulogalamu yokhayo., Wogulitsa eBay, momwe mungalembere.

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