Kodi Malonda Ayenera Kuima Pazinthu Zazikhalidwe?

Mavuto Achikhalidwe

Lero m'mawa, sindinatsatire chikwangwani pa Facebook. Chaka chatha, zosintha zawo zidasokonekera pazandale, ndipo sindinkafunanso kuwona kusayanjanitsika kwanga mu chakudya changa. Kwa zaka zingapo, ndinkalankhula mosapita m'mbali pankhani zandale. nawonso. Ndidawona pomwe kutsatira kwanga kumasandulika kukhala anthu ambiri omwe adagwirizana nane pomwe ena omwe sanavomereze sanatsatire ndikusiyanso kulumikizana ndi ine.

Ndidawona makampani omwe ndinali nawo pachibwenzi akuchoka kuti asagwire ntchito ndi ine, pomwe mitundu ina idakulisa chidwi chawo ndi ine. Kudziwa izi, mungadabwe kudziwa kuti ndasintha malingaliro anga ndi njira yanga. Zambiri zomwe ndimacheza nawo tsopano ndizolimbikitsa komanso zokhudzana ndi mafakitale m'malo mokhala pagulu komanso andale. Chifukwa chiyani? Chabwino, pazifukwa zingapo:

  • Ndimalemekeza iwo omwe ali ndi malingaliro ena ndipo sindikufuna kuwakankhira kutali.
  • Zikhulupiriro zanga sizikhudza momwe ndimakhalira ndi omwe ndimawatumikira… nanga bwanji mulole kuti zikhudze bizinesi yanga?
  • Sizinathetse chilichonse kupatula kukulitsa mipata m'malo mongowasiya.

Kusamvana mwaulemu pazokhudza anthu kumatha pawailesi yakanema. Makampani tsopano ali ndi ziwopsezo zoyipa ndikunyanyanyidwa pomwe malingaliro aliwonse awululidwa kapena kuwonedwa ndi anthu. Pafupifupi chilichonse chodzitchinjiriza kapena kutsutsana mwachangu chimangotsala pang'ono kuyerekezera za chiwonongeko kapena kuyitanidwa kwina. Koma ndikulakwitsa? Izi zikuwonetsa kuzindikira kuti ogula ambiri sagwirizana ndipo amakhulupirira kuti zopangidwa zambiri ziyenera kukhala zowona ndikuwonetsa pagulu pazokhudza anthu.

Havas Paris / Paris Retail Week Shopper Observer adawulula zinthu zitatu zomwe zidasintha pakusintha kwa ubale pakati paogulitsa ndi aku France:

  • Ogwiritsa ntchito amakhulupirira kuti tsopano ndi udindo wa mtundu kutenga lingaliro pamavuto azikhalidwe.
  • Ogwiritsa ntchito akufuna kukhala adadalitsidwa ndi mtundu womwe amagwira nawo ntchito.
  • Ogulitsa akufuna zopangira kuti zizipezeka zonse ziwiri pa intaneti komanso pa intaneti.

Mwina lingaliro langa ndi losiyana chifukwa ndili pafupi zaka makumi asanu. Zikuwoneka kwa ine kuti pali kusamvana pamadongosolo pomwe gawo limodzi mwa magawo atatu a ogula amafuna kuti malonda azikhala andale ngakhale kuti nkhani iliyonse yasanduka bwalo lazandale. Sindikutsimikiza kuti ndikufuna kuyang'anira mtundu womwe ungavomereze poyera momwe amaonera nkhani zachitukuko. Nanga bwanji za malingaliro ampikisano omwe amagawaniza ogula? Ndikuganiza kuti mawu oyamba angafunikire kulembedwanso:

Ogulitsa amakhulupirira kuti tsopano ndiudindo wa chizindikiritso kutenga nawo mbali pazokhudza chikhalidwe cha anthu… bola ngati malingaliro a chizindikirocho akugwirizana ndi kasitomala momwe angachitire bwino anthu.

Ndilibe vuto ndi kampani iliyonse yothandizira payekha mavuto azachuma, koma sindingadziwe ngati kukakamiza kuti ma brand agwiritsidwe ntchito kudzawapatsa mphotho kapena kuwalanga pachuma chifukwa cha malingaliro awo. Nkhani zambiri zokhudzana ndi chikhalidwe cha anthu zimakhala zokhazikika, osati zolinga. Izi sizikuwoneka ngati kupita patsogolo kwa ine - zikuwoneka ngati ndikuzunza. Sindikufuna kukakamizidwa ndi makasitomala anga kuti ndiime kaye, ndikulemba ganyu iwo omwe amangovomereza nane, ndikungotumikira okhawo omwe amaganiza chimodzimodzi ndi ine.

Ndikuyamikira kusiyanasiyana kwa malingaliro m'malo moganiza pagulu. Ndikukhulupirira chiyembekezo, makasitomala, ndi ogula amafunabe ndipo amafunikira kukhudzidwa ndi anthu m'malo mongodzipangira okha, ndipo amafuna kuti adzalandire mphotho ndikudziwika ndi omwe amagwiritsa ntchito ndalama zawo movutikira.

Kotero, kodi ndikuwona izi pazovuta izi?

Kutsimikizika ndi Mtundu

Phunziro la Shopper Observer, Pakati pa AI ndi ndale, kufunikira kwa zomwe anthu amagula, inkachitika ndi Paris Retail Week mogwirizana ndi Havas Paris.

2 Comments

  1. 1

    Mwa nthawi zonse. Mfundo zabwino. Ndikuvomereza, ndi mawu anu osinthidwa pazomwe kasitomala akufuna. Ndikukhulupiriranso kuti ma brand ena ambiri adzalangidwa poyera chifukwa cha malingaliro awo, koma madola amatha kuwathandiza kudzera m'makasitomala ena omwe amavomereza nawo mwachinsinsi.

  2. 2

    Mawu awiri ofunikira ochokera munkhani yanu amafupikitsa zomwe ndimaganiza pamutuwu, "Nkhani zambiri zokhudzana ndi chikhalidwe cha anthu ndizokhazikika, sizolinga" & "Ndikuyamikira kusiyanasiyana kwamaganizidwe m'malo mongoganiza pagulu". Ndikuganiza kuti ambiri mwa iwo omwe ali otukuka samamvetsetsa kuti malingaliro awo ndi chimodzimodzi, lingaliro, ndipo sangathe kapena kumvera malingaliro ena kuti athe kukulitsa malingaliro awo. Ndikuvomereza kwathunthu kuti palibe kampani yomwe iyenera kutsutsa pagulu pankhaniyi, kapena adzakumana ndi zovuta zilizonse. Monga kampani nditha kunena kuti ndili ndi ogwira ntchito pamalingaliro osiyanasiyana ndipo ndimayimilira kumbuyo kwa ufulu wamaganizidwe ndikuthandizira ogwira ntchito kumadera onse andale.

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