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Kodi Mitundu Imakhudza Bwanji Maonekedwe a Mtundu Wanu?

Utoto umakhala mutu wopatsa chidwi nthawi zonse, ndipo infographics zomwe tagawana zakhala zotchuka kwambiri Martech Zone. Zokonda zamtundu ndi jenda, logo mitundu, mitundu yowonjezera, ndi kaya kapena ayi mitundu imakhudza malonda zonse zakhala infographics zomwe tayendetsa. Infographic iyi imapereka malingaliro osiyanasiyana ... zomwe mitundu imanena za mtundu wanu.

Mitundu yotchuka kwambiri padziko lapansi imatanthauzidwa ndi mitundu yawo. Ganizirani za golide wa McDonald, dzina la Jet Blue, ndi mawu a UPS, Kodi Brown angakuchitireni chiyani? Makampaniwa, ndi ena ambiri, amagwiritsa ntchito mitundu pazithunzi zawo, tsamba lawebusayiti, ndi malonda kuti akope makasitomala.

Marketo

Utoto ndi wofunikira kwambiri pankhani yoyika chizindikiro. Mtundu ndiye chinthu choyamba chomwe wogula angazindikire pa logo yanu, ndipo ngakhale zimatengera kampani yanu mopanda kanthu kusankha mtundu, kupanga chisankho cholakwika kungawononge kampani yanu pakapita nthawi.

Ziwerengero Zamtundu ndi Mtundu

Ogula akudziwa bwino ngati mtundu ndi mtundu wa logo umalumikizana nawo kapena ayi. Kafukufuku wokhudza mitundu 100 yapamwamba kwambiri padziko lonse lapansi, yotsimikiziridwa ndi mtengo wamtundu, idawulula zina zosangalatsa zamitundu yawo:

  • Network: 29% yamakampani apamwamba amagwiritsa ntchito zofiira. Mtundu uwu umagwirizanitsidwa ndi mphamvu, kuputa, ndi kukopa chidwi. Amagwiritsidwa ntchito kwambiri m'mafakitale monga mphamvu, zachuma, ndi ndege.
  • Buluu: 28% yamakampani apamwamba amagwiritsa ntchito buluu. Buluu amadziwika kuti ndi wodalirika, wodalirika komanso wotetezeka. Ndi chisankho chodziwika m'mafakitale osiyanasiyana, kuphatikiza ukadaulo, chisamaliro chaumoyo, ndi zovala.
  • Black kapena Grayscale: 13% yamakampani apamwamba amasankha zakuda kapena zotuwa. Mtunduwu umatulutsa kutchuka, mtengo wake, komanso kusakhalitsa, zomwe zimapangitsa kuti zikhale zoyenera kwa zinthu zapamwamba komanso zapamwamba.
  • Yellow kapena Golide: 33% yamitundu yapamwamba imakhala yachikasu kapena golide. Yellow imalankhula za positivity, kutentha, ndi luso, zomwe zimapangitsa kuti zikhale zogwira mtima kukopa chidwi cha makasitomala. Nthawi zambiri zimawonedwa m'magulu azakudya ndiukadaulo.
  • Mitundu Yambiri: 95% yamitundu yapamwamba imagwiritsa ntchito mtundu umodzi kapena iwiri yokha ndipo 5% yokha imagwiritsa ntchito mitundu yoposa iwiri.

Mtundu ndi chida champhamvu pakugulitsa, kutsatsa, komanso ukadaulo wapaintaneti. Sizokhudza kukongola kokha; imatha kukhudza kwambiri machitidwe a ogula ndi zosankha zogula. Kafukufuku wasonyeza kuti mtundu wa chinthu umakhudza 60 mpaka 80 peresenti ya zosankha za kasitomala, zomwe zimapangitsa kuti zikhale zofunikira kwambiri pakupanga malonda ndi malonda.

Utoto sumangooneka chabe; ndi chinenero kuti kulankhula ndi ogula subconsciously. Nazi mfundo zofunika kuziganizira:

  1. Zowoneka Koyamba: Mtundu nthawi zambiri ndi chinthu choyamba chomwe wogula amawona pa logo kapena chinthu chanu. Ndikofunikira kupanga zokumbukika komanso zabwino zomwe zimawonekera koyamba.
  2. Kulumikizana kwa Consumer: Ogula amadziwa bwino ngati mtundu wa mtundu umalumikizana nawo kapena ayi. Ndi za kupanga mgwirizano wamalingaliro ndi omvera anu.
  3. Chikoka pa Kupanga zisankho: Mtundu wa zinthu zomwe mumayikamo zimatha kupanga kapena kuswa chinthu. Kusankha mitundu yoyenera kungayambitse kutembenuka kwakukulu komanso kuwonjezeka kwa malonda.

Kuphatikizira mitundu yamtundu wanu mosadukiza pamagawo anu onse okhudza, kuphatikiza logo yanu, tsamba lofikira, kuyika kwazinthu, ndi zina zambiri, zitha kukhudza kwambiri kupambana kwa bizinesi yanu. Mtundu uliwonse umabweretsa yankho lapadera kuchokera kwa ogula. Nayi kuphatikizika kwa mitundu ina yofunika komanso malingaliro omwe amadzutsa:

Mitundu Yofunda:

Mitundu yofunda imagwirizanitsidwa ndi mphamvu ndi chilakolako. Zikuphatikizapo:

  • Network: Mtundu uwu ndi waukali, wamphamvu, komanso wokopa chidwi. Ikhoza kuwonjezera kugunda kwa mtima ndikuyambitsa pituitary gland. Nthawi zambiri amagwiritsidwa ntchito m'mafakitale monga chakudya ndi ukadaulo.
  • Zopaka: Mtundu wofiirira umayimira zachifumu, zaluso, zachikhumbo, ndi zinsinsi. Ndi mtundu wosunthika womwe ungakope chidwi ndi kukongola. Komabe, sizingakhale zoyenera kwa mitundu yonse yazinthu.
  • Lalanje: Orange imaphatikiza kuwala kwa chikasu ndi kulimba mtima kofiira. Ndi mtundu wowoneka bwino komanso wosangalatsa, wabwino kwa zinthu zomwe zimafuna kutulutsa mphamvu komanso zosangalatsa.

Mitundu Yozizira:

Mitundu yozizira imapereka bata ndi chitetezo. Zikuphatikizapo:

  • Buluu: Buluu ndi wodalirika, wodalirika, komanso wotetezeka. Ichi ndi chimodzi mwazosankha zodziwika bwino pakupanga chizindikiro chifukwa zimapangitsa anthu kukhala omasuka komanso kuwakumbutsa zakuthambo ndi nyanja.
  • Zobiriwira: Green ndi ofanana ndi thanzi, chuma, ndi bata. Mthunzi wobiriwira ukhoza kusiyana, ndi zobiriwira zakuya zomwe zimagwirizanitsidwa ndi kulemera ndi zobiriwira zopepuka ndi bata.
  • Brown: Brown imayimira kuphweka kwapadziko lapansi, mphamvu, ndi kulimba. Komabe, imathanso kukumbutsa anthu za dothi, chifukwa chake kugwiritsa ntchito mosamala pakuyika chizindikiro ndikofunikira.
  • Chakuda: Black imayimira kutchuka, mtengo, kusakhalitsa, komanso kukhwima. Makampani okhala ndi zinthu zapamwamba kapena zapamwamba nthawi zambiri amasankha.
  • Zoyera: Choyera chimaimira chiyero, ukhondo, ndi kufewa. Ndi chisankho chodziwika bwino pazaumoyo komanso mabizinesi okhudzana ndi ana chifukwa chogwirizana ndi ukhondo ndi ukhondo.

Kusankha mitundu pakugulitsa, kutsatsa, ndiukadaulo wapaintaneti sizongosankha; ndi chisankho chanzeru chomwe chingakhudze kwambiri machitidwe a ogula ndi malingaliro amtundu. Kumvetsetsa mayankho amalingaliro ndi malingaliro omwe mitundu yosiyanasiyana imabweretsa kungathandize mabizinesi kupanga zisankho zodziwikiratu pakutsatsa kwawo komanso kutsatsa, zomwe zimapangitsa kuti azichita bwino kwambiri pamsika wampikisano.

Zomwe Mitundu Ikunena Zokhudza Mtundu Wanu zakula

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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