Kodi Muyenera Kuchita Nawo Media Yanu?

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Timagwira ntchito ndi makampani ambiri amakono opanga zotsatsa kuti apange zolemba zakuya ndikufufuza za infographics, whitepapers, makanema ndi njira zawo zotsatsa kwathunthu. Nthawi zambiri, nthawi zonse timayesetsa kugwiritsa ntchito mphamvu zamtundu wawo. Ndikofunikira kukhala ndi mawu ndi zowonera zomwe zikugwirizana ndi kampani kapena zinthu zake kapena ntchito zina pazomwe amagawa.

Mwachidule, chizindikiro chanu ndi zomwe chiyembekezo chanu chimaganizira akamva dzina lanu. Ndizo zonse zomwe anthu amaganiza kuti zimadziwa za dzina lanu zopereka - zonse zowona (mwachitsanzo, zimabwera mu bokosi la njuchi-labuluu), komanso zotengeka (mwachitsanzo ndizachikondi). Dzina lanu limapezeka popanda cholinga; anthu amatha kuziwona. Zakhazikika. Koma mtundu wanu umangokhala m'malingaliro a wina. Jerry McLaughlin, Kodi Brand, Lang'anani?

Nthawi zina, timachoka pakusindikiza makanema omwe amafalitsidwa. Nthawi zambiri ndimomwe timapanga infographics. Zofalitsa zofalitsa monga zolemba zoyera ndi infographics zili ndi mwayi waukulu wogawana nawo masamba onse. Akamawoneka ngati otsatsa amodzi, zimapweteketsa mwayi wogawana zomwezo. Muyenera kudziwa momwe mungasinthire zamphamvu zomwe mwazigawa komanso ngati zingapweteketse mwayi wogawana nawo.

Mwachitsanzo, tagwira ntchito pa mndandanda wa infographics wa Mndandanda wa Angie. Mndandanda wa Angie uli ndi mtundu wodalirika komanso wolimba kwambiri pa intaneti ndipo kugwiritsa ntchito mtundu wawo sikunachite chilichonse. Anthu amakonda kugawana nawo chabe chifukwa chakuti ndi odalirika komanso amadziwika. Onani Upangiri wa Chithandizo cha Mano ndi Nyengo Yoyendetsera Nyengo Yokhudza Kukongoletsa Malo ndi Kusamalira Udzu. Takhala tikugwiritsa ntchito dzina la Angie's List, makongoletsedwe ndi logo pazi infographics zonse:

chitsogozo-chokometsera-minda-ndi-udzu-chisamaliro

Nthawi zina, tinagwira ntchito ndi makampani omwe sanali odziwika komanso opanda dzina lamphamvu, chifukwa chake timayang'ana kwambiri nkhani yomwe idasungidwa osati kampaniyo kuti ipeze infographic yamphamvu yomwe idachita bwino, kugawidwa kwambiri, ndi adatsogolera wogwiritsa ntchito tsamba lofikira momwe angayang'anire nkhaniyo osati kampani. Tidagwiritsanso ntchito mutu wa Halowini kuyambira pomwe infographic idakwaniritsidwa mozungulira Halowini!

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Cholinga chathu kumapeto chinali choti mutuwo ugawidwe popanda chizindikiro chodabwitsa chomwe chingapangitse ofalitsa pa intaneti kukhala osakayikira kugawana infographic. Ndipo zinagwira ntchito!

Komabe, nthawi zina, tidakankhira ma infographics angapo omwe adasindikizidwa mwamphamvu patsamba la kasitomala koma osatsatsa kwambiri. Tinkafuna kuti mndandanda wa infographic umange ulamuliro m'makampani awo mwakachetechete kuti ofalitsa azigawana nawo atolankhani ndipo sanazindikire kuti adasankhidwa mwamphamvu… zimangowoneka ngati onse ali ndi mawonekedwe ofanana. Ndi infographic iliyonse, magawidwewo amakula. Tsoka ilo, kasitomala (molakwitsa) adasinthidwanso atatisiya ndipo adataya mphamvu zonse zomwe zidapangidwa kotero sindingawawonetse.

Pa njira yayitali iyi, cholinga chathu chinali choti kampaniyi iwonedwe ngati gwero la ukatswiri mkati mwa malonda awo. Mwanjira ina - timagwiritsa ntchito infographics kuti pangani mtundu wawo, osati kuyang'ana pa izo.

Momwe mumasankhira zofalitsa zanu zomwe zingagawidwe zimakhudza kwambiri mwayi wogawana nawo. Kutsatsa mwamphamvu kumatha kuzimitsa osindikiza pa intaneti - mosasamala kanthu za mphamvu ya kanema, infographic kapena whitepaper. Timalowetsedwa tsiku ndi tsiku pa infographics m'makampani otsatsa - ndipo nthawi zambiri timakana zitsanzo zomwe zimangokhala zotsatsa zazikulu. Ofalitsa safuna kulengeza zanu, akufuna kugwiritsa ntchito media yayikulu yomwe mwapanga kuti izikhala yamtengo wapatali ndi omvera awo. Khalani dala pakuzama kwazomwe mumagwiritsa ntchito popanga zomwe muli.

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