Zida 10 Zowunikira Brand Zomwe Mungayambitse Nazo Kwaulere

Zida Zaulere Zowunikira Brand

Kutsatsa ndi gawo lalikulu lazidziwitso kwakuti nthawi zina kumatha kukhala kopitilira muyeso. Zimamveka ngati mukufunika kuchita zinthu zopanda pake nthawi imodzi: ganizirani njira yanu yotsatsa, konzekerani zomwe zili, yang'anani pa SEO ndi kutsatsa kwapa TV ndi zina zambiri. 

Mwamwayi, nthawi zonse pamakhala ma martech kuti atithandize. Zida zotsatsa Titha kuchotsa katundu m'mapewa mwathu ndikusintha magawo otopetsa kapena osasangalatsa otsatsa. Kuphatikiza apo, nthawi zina atha kutipatsa zidziwitso zomwe sitingapeze kwina kulikonse - monga momwe kuwunika mtundu kumathandizira. 

Kodi Kuwunika Brand Ndi Chiyani?

Kuwunika kwa mtundu ndiyo njira yolondolera zokambirana zokhudzana ndi malonda anu pa intaneti: pazanema, ma foramu, zowunikira, masamba awebusayiti, ndi zina zambiri. Ma njira ena pa intaneti, monga ma media ena ochezera mwachitsanzo, amalola ogwiritsa ntchito kuyika ma brand kuti awawonetse chidwi chawo. Koma ngakhale omwe atchulidwawo amatha kuphonya mosavuta mu phokoso lazama TV.

Ndi kuchuluka kwa njira zapaintaneti zomwe tili nazo, ndizosatheka mwaumunthu kutsatira zonse pamanja. Zida zowunikira zamagetsi zimakuthandizani kuti muwone momwe kampani yanu imagwirira ntchito intaneti, yang'anani mbiri yanu, kazitanani ndi omwe akupikisana nawo ndi zina zotero. 

Chifukwa Chiyani Muyenera Kuwunika Ndi Brand?

Koma mukufunikiradi kuwunika zomwe ena akunena zamtundu wanu pa intaneti? Inde mumatero!

Kuwunika mtundu wanu kumakupatsani mwayi woti: 

  • Mvetsetsani bwino omvera anu: mutha kudziwa malo azama TV ndi mawebusayiti omwe amagwiritsa ntchito, zilankhulo zomwe amalankhula, komwe amakhala, ndi zina zambiri. 
  • Zindikirani zomwe mphamvu ndi zofooka za brand yanu zili. Mukamayang'anira mtundu wa malonda mutha kupeza zodandaula ndi zopempha za makasitomala ndikuwona momwe mungasinthire malonda anu. 
  • Tetezani wanu mbiri ya mtundu motsutsana ndi vuto la PR. Mukapeza mwachangu malingaliro olakwika amtundu wanu mutha kuthana nawo nthawi yomweyo asanakhale vuto lazama TV. 
  • Pezani mwayi wotsatsa: pezani nsanja zatsopano, mwayi wa backlink, ndi madera oti mugulitse.
  • Dziwani othandizira omwe akufuna kuti agwirizane nanu.

Ndipo ndicho chiyambi chabe. Zida zowunikira Brand zitha kuchita izi ndi zina zambiri - muyenera kungosankha yoyenera pa bizinesi yanu. 

Zida zowunikira ma Brand zimasiyanasiyana ndi kuthekera kwawo, zina ndizolingalira kwambiri, zina zimaphatikiza kuwunikira ndi kutumizira ndi kukonza magawo, ena amayang'ana papulatifomu inayake. Pamndandandawu, ndidapeza zida zambiri pazolinga zilizonse ndi bajeti. Ndikukhulupirira kuti mudzatha kupeza zomwe zikugwirizana.

Zida zonse zowunikira pamndandandawu ndi zaulere kapena zimapereka mayesero aulere. 

Awario

Awario ndi chida chomvera pagulu chomwe chitha kuwunika mawu anu (kuphatikiza dzina lanu) munthawi yeniyeni. Awario ndi chisankho chabwino kwa makampani ang'onoang'ono komanso apakatikati ndi mabungwe otsatsa: imapereka ma analytics amphamvu pamtengo wotsika mtengo.

Kuwunika Awario Brand

Imapeza kutchulidwa konse kwa mtundu wanu pazanema, m'malo ogulitsira, mabulogu, mabwalo, ndi intaneti. Pali zosefera zingapo zomwe zimakupatsani mwayi wowunikira momwe zinthu zikuyendera komanso fayilo ya Makina osaka a Boolean kukuthandizani kupanga mafunso achindunji. Izi zitha kuthandizira ngati dzina lanu lenileni ndi dzina lofala (ganizirani Apple). 

Ndili ndi Awario mumatha kupeza zomwe akutchulidwa pa intaneti komanso ma analytics a izi. Chidachi chimakupatsirani chidziwitso cha kuchuluka kwa anthu komanso momwe mumakhalira ndi anthu omwe akukambirana za mtundu wanu, chimakupatsani mwayi wofananiza zomwe mumapanga ndi omwe akupikisana nawo ndikupereka lipoti lapadera la Omwe amatengera dzina lanu.

Mutha kukhazikitsa Awario kuti ikutumizireni zidziwitso ndi kutchulidwa kwatsopano kudzera pa imelo, Slack, kapena kukankhira zidziwitso.

Mitengo: $ 29-299 ikamalipidwa pamwezi; Zolinga zapachaka zimakupulumutsirani miyezi iwiri.

Chiyeso chaulere: Masiku 7 a dongosolo la Starter.

Wosaka Pagulu

Wosaka Pagulu Ndi njira yabwino kwa iwo omwe ali ndi chidwi chofuna kugwira ntchito ndi zomwe akutchula. Ndi tsamba losavuta kugwiritsa ntchito lomwe limakupatsirani kutchula za mtundu wanu kuchokera kumagwero ambiri kuphatikiza Facebook, Twitter, Reddit, YouTube ndi zina zambiri. 

Wosaka Pagulu

Ubwino woyamba wa Social Searcher ndimapangidwe ake mwanzeru - mukapita patsamba lovomerezeka mumafunsidwa kuti muyike mawu achinsinsi ndikuyamba kuwunika. Simufunikanso kulemba ndi imelo. Wofufuza Pagulu amatenga kanthawi pang'ono kuti apeze zomwe akutchulani kenako ndikuwonetsani chakudya chodzaza ndi kutchulidwa kuchokera kuzinthu zosiyanasiyana. Muthanso kudina pa tsamba la ma analytics kuti muwone kuwonongeka kwa zomwe akutchulidwazo ndi magwero, nthawi yomwe adatumizidwa, komanso mwa malingaliro.

Kusaka Pagulu ndi njira yabwino ngati mukufuna kuwunika mwachangu mawu omwe ali ndi mawu achinsinsi pa intaneti. Ngati mukufuna kukhala ndi njira yowunikira mtundu, mwina mungayang'ane zida zina ndi UI yosavuta. 

Mitengo: yaulere, koma mutha kulipira pulani (kuyambira € 3., 49 mpaka € 19.49 pamwezi) kukhazikitsa machenjezo amaimelo ndikuwunika mosasinthasintha. 

Kuyesa kwaulere: chidacho ndi chaulere. 

Otchulidwa

Otchulidwa ndichida chothandizira pazanema chomwe chimapereka kuwunikira kwa mtundu komanso magwiridwe antchito. Ndipo imakwanitsa kuchita zonsezi. 

Otchulidwa

Imalola kulumpha muzokambirana zomwe zimapeza munthawi yeniyeni komanso kulumikizana ndi ogwiritsa ntchito media. Imatha kutsatira mtundu wanu pazanema komanso pa intaneti komanso m'zilankhulo zoposa 20.

Chomwe chimapangitsa Mentallytics kuoneka ndi Social Intelligent Advisor. Ndi ntchito ya AI yomwe imapeza zidziwitso zakuyenda kuchokera pazambiri. Mwachitsanzo, ngati mukuyang'anira mtundu wanu, imatha kupeza zowawa zazikulu za makasitomala anu ndikukuwonetsani. 

Kuphatikiza pa izi, Mentallytics imapereka ma analytics kuti akwaniritse zomwe zingatchulidwe, kuwunika kwa omwe akupikisana nawo, komanso njira yofufuzira ya Boolean. 

Mitengo: kuchokera $ 39 mpaka $ 299 pamwezi. 

Kuyesa kwaulere: chidacho chimapereka kuyesa kwamasiku 14 kwaulere. 

Tweetdeck

Tweetdeck ndi chida chovomerezeka kuchokera ku Twitter kukuthandizani kuti muzisamalira bwino. Dashibodi imakonzedwa m'mitsinje kuti muthe kutsatira zomwe mumadyetsa, zidziwitso, ndi kutchulapo maakaunti angapo nthawi imodzi. 

Tweetdeck

Ponena za kuwunikira mtundu, mutha kukhazikitsa mtsinje wa "Seach" womwe ungaperekere mawu anu onse osakira (dzina lachizindikiro kapena tsamba lanu) patsamba lanu. Imagwiritsa ntchito malingaliro omwewo monga Advanced Search pa Twitter kuti musankhe malo, olemba, ndi kuchuluka kwa zomwe mungachite pakuwunika kwanu. 

Ubwino waukulu wa Tweetdeck ndikudalirika kwake: popeza ndiwopangidwa ndi boma pa Twitter, mutha kukhala otsimikiza kuti apeza ZONSE zomwe zingatchulidwe zotheka ndipo sizikhala ndi mavuto olumikizana ndi Twitter.

Choyipa chake ndikuti imangoyang'ana pa nsanja imodzi yokha. Ngati mtundu wanu uli ndi mbiri yokhazikika pa Twitter ndipo ukusowa yankho laulere kuti muwone, Tweetdeck ndi njira yabwino. 

Mitengo: yaulere. 

Srrush

Mungadabwe kuwona Srrush pamndandandawu - pambuyo pake, amadziwika kuti chida cha SEO. Komabe, ili ndi kuthekera kolimba kwamakampani, choyambirira komanso chofunikira kwambiri, kuyang'ana pa masamba, inde. 

SEMRush

Chidachi chimapereka chodziwikiratu chazomwe mungatchule momwe mungagwiritsire ntchito zolemba ndi masamba, kuzilemba ndikuzilemba, ndikusankhira zotsatira za chithunzi chenicheni. Pamodzi ndi masamba, SEMrush imayang'ananso Twitter ndi Instagram. 

Popeza SEMrush imagwiritsa ntchito tsamba lawebusayiti, imapatsa ogwiritsa ntchito mwayi wowunika madera enaake. Izi zitha kukhala zothandiza makamaka pakuwunika media zokhudzana ndi makampani kapena tsamba lowunikira komwe mtundu wanu umakambidwa kwambiri. 

Kuphatikiza apo, SEMrush ndi chida chosowa kwambiri chomwe chimatha kuyeza kuchuluka kwamagalimoto kuchokera pazomwe zili pa intaneti zomwe zili ndi maulalo - kuphatikiza kwake ndi Google Analytics kumakupatsani mwayi wotsata kudina konse patsamba lanu. 

Mitengo: kuwunika mtundu kumaphatikizidwa mu Guru Plan yomwe imawononga $ 199 pamwezi. 

Chiyeso chaulere: pali yesero laulere la masiku 7 lomwe lilipo. 

Tchulani

Tchulani ndi kampani yaku France yomwe imadzipereka pakuwunika ndikumvetsera zokambirana pa intaneti. Ndizabwino kumakampani apakatikati ndi mabizinesi a mulingo wa Enterprise chifukwa imapereka ma analytics osiyanasiyana ndikuphatikiza ndi zida zina zowunikira zamphamvu zamalonda.

Tchulani

Imaika zofunikira kwambiri pakusaka kwa nthawi yeniyeni - mosiyana ndi zida zina pamndandandawu (Awario, Brandwatch) imangopereka mbiri yakale (mwachitsanzo zomwe zikunenedwa kuposa sabata) ngati zowonjezera. Imakoka deta kuchokera pa Facebook, Instagram, Twitter, mabwalo, ma blogs, makanema, nkhani, intaneti, ngakhale wailesi & TV kuti muwonetsetse kuti mumakhala muzokambirana zonse zomwe zikuchitika patsamba lanu. 

Chida chounikira mtundu chimapereka zowunikira mwatsatanetsatane ndi mitundu yonse yazitsulo kuphatikiza jenda, ma analytics, kufikira ndi zina zotero. Ilinso ndi kuphatikiza kwa API komwe kumakuthandizani kuti mumange ma analytics anu muchida chanu kapena tsamba lanu. 

Mitengo: chidacho ndi chaulere mpaka kutchulidwapo 1,000. Kuchokera pamenepo, mitengoyo imayamba $ 25 pamwezi. 

Chiyeso chaulere: Kutchula kumapereka yesero laulere la masiku 14 pamalingaliro olipidwa. 

Buzzsumo

Buzzsumo ndichida chotsatsira chotsatsira kotero kuwunika kwa mtundu wake kungakhale kochititsa chidwi kwaopanga omwe akuika patsogolo zinthu.

Buzzsumo

Chidachi chimakuthandizani kuti muwone zonse zomwe zikutchula mtundu wanu ndikuwunikira zomwe mukuchita pazinthu zilizonse. Ikukupatsani kuchuluka kwa magawo pazanema, kuchuluka kwa zokonda, mawonedwe ndi kudina. Ikuwonetsanso ziwerengero zonse zakusaka kwanu. 

Mwa kukhazikitsa zidziwitso mutha kukhala ndi zatsopano ndi nkhani iliyonse yatsopano ndi zolemba pamabulogu zotchula mtundu wanu. Mutha kupanga zidziwitso kuti muwone momwe akutchulidwira, omwe akupikisana nawo, zomwe zili patsamba lino, mawu achinsinsi, ma backlink, kapena wolemba. 

Mitengo: mitengo imayamba pa $ 99. 

Chiyeso chaulere: pali yesero laulere la masiku 30.

Wolankhula

Wolankhula ali ndi dzina pagulu lazama media media - limadziwika kuti ndi chimodzi mwazida zazikulu zomvera komanso kuwunika. Ndipo moyenerera! 

Wolankhula

Ndi chida chantchito ya magulu akulu akulu otsatsa omwe ali ndi ma dashboard angapo a ma analytics ndi kuzindikira kwa AI. Talkwalker imapereka chidziwitso munthawi yeniyeni komanso imasonkhanitsanso ndikusanthula zomwe zatchulidwazi zomwe zimabwerera zaka ziwiri. Chinthu chimodzi chomwe chimasiyanitsa Talkwalker ndi omwe akuchita nawo mpikisano ndi kuzindikira: chidacho chimatha kupeza logo yanu pazithunzi komanso makanema pa intaneti.

Talkwalker imapeza zambiri kuchokera pama 10 ochezera apaintaneti kuphatikiza ena obisika monga Webo ndi TV komanso wailesi.

Mitengo: $ 9,600 + / chaka.

Chiyeso chaulere: palibe yesero laulere, koma pali chiwonetsero chaulere.

Meltwater

Njira ina yowunikira mtundu wa Enterprise ndiyo Meltwater. Ndi malo ochezera pa TV komanso otsatsa malonda omwe amadalira kwambiri AI kuti apereke zidziwitso.

Meltwater

Imayang'ana zambiri osati zongokomera anthu, kuwunika mamiliyoni azolemba tsiku lililonse kuchokera kuma media media, mabulogu, ndi malo atolankhani. Imasefa zomwe sizikugwirizana ndikuwonetsa malingaliro pazomwe zikusangalatsani

Meltwater imaphatikizapo ma dashboard angapo omwe amayang'anira, kuwerengera, ndikusanthula zochitika zanu pa intaneti. Muthanso kupanga ma dashboard omwe amakwaniritsa zosowa zanu bwino.

Mitengo: $ 4,000 + / chaka.

Chiyeso chaulere: palibe yesero laulere, koma mutha kupempha chiwonetsero chaulere.

NetBase

NetBase Zothetsera mavuto ndi nsanja yayikulu yotsatsa yomwe imaphatikizaponso nzeru zampikisano, kuwongolera zovuta, kusaka ukadaulo ndi mayankho ena. 

Zothetsera NetBase

Ndi chida chowunikira ndi chotsogola kwambiri - chimakupatsani mwayi wotsata malonda anu pazanema, masamba, ndi njira zachikhalidwe; dziwani zinthu zazikuluzikulu zomwe zimakhudza chidwi cha mtundu wa anthu pofufuza momwe akumvera ndikumangiriza zonsezi ku bizinesi ya KPIs.

Kuphatikiza pa zomwe zatulutsidwa pazanema, imagwiritsa ntchito njira zina monga kafukufuku, magulu owunikira, kuwerengera, ndi kuwunikira, kuti mupeze zambiri za mtundu wanu.

Mitengo: NetBase siyimapereka chidziwitso pagulu pamitengo yake, yomwe imafala pazida zama Enterprise. Mutha kupeza mitengo yamtengo wapatali polumikizana ndi gulu logulitsa.

Chiyeso chaulere: mutha kupempha chiwonetsero chaulere.

Zolinga Zanu ndi Ziti?

Kuwunika mtundu ndikofunikira kwa kampani iliyonse, koma zida ziti zomwe mugwiritse ntchito kwathunthu zimadalira inu. Onani bajeti yanu, nsanja zomwe mukufuna kuphimba, ndi zolinga zanu.

Kodi mukufuna kuyang'ana pa zomwe akutchula kuti azisamalira zopempha zamakasitomala ndikuwonjezera kutengapo gawo? Kapena mwina mukufuna kusanthula omvera anu kuti musinthe malonda anu? Kapena kodi mukusangalatsidwa ndi mayankho ochokera kumawebusayiti ena kapena owerengera zowerengera?

Pali chida chosowa ndi bajeti, ndipo ambiri a iwo amapereka mitundu yaulere kapena mayesero aulere kotero ndikukulimbikitsani kuti mupeze zomwe zikugwirizana ndi zosowa zanu ndikuyesani!

Chodzikanira: Martech Zone akugwiritsa ntchito ulalo wawo wothandizana nawo Srrush pamwambapa.

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