Kutsatsa kwa Imelo & Zodzichitira

Malangizo Othandizira Kupewa Kukwiya Pamtundu ndi Njira Yanu Imelo

Posachedwa tidasindikiza infographic pa kutopa ndi kafukufuku kumene makasitomala akukhala osagwirizana kuti azingokhalira kuzunguliridwa ndi kafukufuku. Pazithunzi za izi ndi kusanthula kwakukulu koperekedwa ndi Kutumiza maimelo momwe kuphulitsa makasitomala kumatha kubweretsa mkwiyo.

The InuGov ndi Kutumiza maimelo Kafukufuku adafunsa ogula malingaliro awo pamakalata otsatsa, ndikuwunikira zomwe amalonda atenga zomwe zingabweretse mkwiyo. Kafukufukuyu adapeza:

  • 75% adanenanso kuti sangasangalale ndi chizindikiro ataphulitsidwa ndi maimelo
  • 71% adatinso kulandira mameseji osapemphedwa ngati chifukwa chokhalira okwiya
  • 50% adamva kuti kutchula dzina lawo molakwika chinali chifukwa choganizira zochepa za chizindikirocho
  • 40% adatinso cholakwika pakati pa amuna ndi akazi chikhoza kusokoneza

Ndi magawidwe abwinoko ndikuwunikira, otsatsa amatha kupewa izi, komabe izi ndizovuta ngati ogula sakufuna kupereka chidziwitso chofunikira:

  • Ndi 28% yokha omwe adawonetsa kuti angafune kugawana dzina lawo
  • 37% yokha ndi omwe angafune kugawana zaka zawo
  • Ndi 38% yokha omwe angawulule za amuna kapena akazi

Malangizo apamwamba pakupanga kampeni yabwino yotsatsa maimelo

  • Gwiritsani ntchito ukadaulo kuthana pakati pa mtundu ndi makasitomala awo: Kulumikizana kulikonse komwe kasitomala amakhala nako ndi bizinesi yapaintaneti, kuyambira pa tsamba lawebusayiti, mpaka poyera ndikudina imelo, kupita ku tweet, kapena kugula m'sitolo kungagwidwe kuti apange chidziwitso chofunikira. Lero pali pulogalamu yatsopano yamapulogalamu yomwe yadzipereka kuthandiza mabizinesi kumvetsetsa izi zotchedwa Customer Intelligence. Ukadaulo wa CI umathandizira otsatsa malonda kuti apange malonda otsata ndi makonda awo malinga ndi mbiri ya ogula ndi / kapena zomwe adachita olembetsa kale ndi chizindikirocho.
  • Dziwani kasitomala wanu
    : Makasitomala ndi anthu komanso otsatsa pa intaneti amafunika kupanga ubale ndi iwo m'modzi ndi m'modzi. Pogwiritsa ntchito mauthenga omwe akulimbana nawo, malonda a pa intaneti ali ndi mwayi wokondweretsa makasitomala ndi chidziwitso chawo. Kudzera pakukhudza kumeneku, makampani amatha kulumikizana munjira yoyenera komanso yothandiza kwambiri.
  • Limbikitsani kasitomala wanu: Customers need to be persuaded to give their data. Using competitions and money-off offers to attract their attention will help them feel the benefit of sharing their data.
  • Mutu wamutu ndi imelo: Kuitanidwa kulikonse kuyenera kulimbikitsa phindu pochitapo kanthu, chifukwa chake khalani ndi chidwi, pangani chisangalalo ndikuwonetsa zomwe mtundu wanu umazungulira. Kuitanidwa kuchitaku kuyenera kuperekedwa pamutuwo ndikulimbikitsidwa muzomwe zili mu imelo. Imakhala ngati chithunzi choyamba ndipo kufunikira kwa mutuwo kudzatsimikizira ngati imelo idzatsegulidwe kapena idzakhalabe yotayika mu bokosi la makalata.
  • Sinthani makonda anu: Osalola nzeru zamakasitomala kuti ziwonongeke. Makhalidwe am'mbuyomu ogula ndi zomwe makasitomala amakupatsirani popita nthawi zitha kugwiritsidwa ntchito popanga kampeni yolunjika. Kusintha makonda anu kumatha kutanthauza kusiyana pakati pa kudina ndi kugulitsa.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.
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