Kutsatsa Kwabwino: Chifukwa Chake Muyenera Kugwirizanitsa Magawo A Brand Kuti Akwaniritse & Kufotokozera

gawo lachigawo

Ndi kuchuluka kwazinthu zambiri zopangidwa m'makonde angapo otsatsa, ma brand akutsutsidwa kuti apange ndikuwongolera zinthu zoyenera kuti zikwaniritse magwiridwe antchito. Kuti mumvetsetse omvera anu, kuyendetsa malonda ambiri, ndikuchepetsa zotsatsa zotsatsa, muyenera kutero gwirizanitsani magawo anu amtundu ndi kupanga digito ndi malipoti.

Muyenera kugwirizanitsa chifukwa amagula ndi amene yomwe imagula (gawo la omvera) ku chani (chidziwitso) ndi momwe (kuyambitsa kwa digito) kotero kuti zoyesayesa zanu zonse zili pa tsamba lomwelo.

Chifukwa chachikulu chakulumikizaku ndikuwonjezera kuchita bwino ndikugwirizanitsa zoyesayesa zanu kuti chinthu chilichonse chigwire ntchito molumikizana ndi chinzake. Kudziwa omvera omwe akufuna kuwunikira kumatsimikizira zomwe mungagwiritse ntchito pochita nawo malonda, zomwe zimakutsogolerani kuzidziwitso zoyenera kuti mugawire magawo anu. Ndi mkombero womwe umalumikizana komanso kulumikizana.

Gawo limayendetsa njira yanu

Gawo likuwonetsetsa kuti uthenga woyenera -> ufike kwa wogula woyenera -> panthawi yoyenera. Ndizothandiza kwambiri pachuma kuposa malonda ambiri. Mwa kugawa ogwiritsa ntchito bwino mudzawonjezera kutengapo gawo ndi omwe mukugwiritsa ntchito pano kuyendetsa mtengo wapatali kuchokera kwa omvera anu. Kuphatikiza magawo anu ndi njira yoyambira ndikofunikira.

Mukamvetsetsa zamakhalidwe ogula mumakhala ndi chidziwitso chofunikira kuti muwonjezere kutembenuka. Gawo ndi chida chomwe chimakuthandizani kusanthula magulu a ogula omwe amafanana nawo.

Mwa kulunjika kumagulu omwe ali ndi chidwi kwambiri chochita, mutha kupanga njira yabwino kwambiri yotsatsira yomwe imathandizira zosowa za ogula ndipo pamapeto pake imalimbikitsa kutembenuka.

Zinthu 5 zamagawo ogwira ntchito kwambiri ziyenera kukhala

  1. Zolingalira - kutengera kukula, mphamvu yogula, ndi mbiri ya gawo
  2. Zofunika - ya misa yovuta yomwe ili yopindulitsa
  3. Zotheka - imodzi yomwe ingafikiridwe mosavuta
  4. Kusiyanitsa - ndi osiyana ndi ena
  5. Zotheka - zomwe zimathandizira kuti mapulogalamu / kampeni zizigwirika

Kuti mugawane misika moyenera, muyenera kuwagawa m'magulu osiyana ndi zosowa, mawonekedwe, kapena machitidwe omwe amafunikira zinthu zosiyana kapena zosakanikirana zotsatsa. Ndikofunika kukhazikitsa magawo a omvera omwe mwazindikira pazachilengedwe zonse.

Gawo lanu lolinganizidwa liyenera kupangidwa pamaziko a

  • Omwe ogula angayankhe bwino kuzinthu zanu
  • Zomwe zimayankha zomwe wogula amafunikira komanso zomwe akufuna
  • Komwe ogula ali munthawi yogula
  • Zambiri zomwe zingagwirizane ndi ma KPI monga kukula ndi gawo lamsika
  • Kuchepetsa chizindikiritso cha persona (mbiri)
  • Kutheka pakuwongolera (kutengera zachuma, zothandizira, komanso zofunikira) komanso kuthekera kokulira kwa gawoli

Muyenera kumvetsetsa machitidwe ogula a gawo lirilonse ndikupanga mbiri ya ogula (kudzera pamafukufuku ndi kutsata masamba awebusayiti).

  • Muyenera kuyamba ndi kafukufuku wa DNA kuti muwone mphamvu / zofooka za mtunduwo
  • Gawo loti mudziwe magulu omwe akufuna kuwunikira
  • Pezani zolinga zoyambirira ndi zachiwiri
  • Khazikitsani masanjidwewo
  • Gwiritsani ntchito chandamale kuti mulumikizane ndi chizindikirocho m'njira yatanthauzo

Mukamaliza adagawa omvera anu, muyenera kukhala mukuyang'ana otsutsa, akazembe a brand, alaliki, ndi othandizira. Pogwiritsa ntchito anthuwa kapena maguluwa, mutha kukulitsa kuyendetsa bwino kwa chizindikiritso ndikuwonjezera mayankho.

Gawo limayendetsa bwino

Kuti mukwaniritse bwino kasamalidwe ka mtundu ndikukwaniritsa / kusunga mpikisano wanu ndikuwonjezera kutembenuka, muyenera kugwirizanitsa magawo amtundu, kutumizirana mameseji, ndi kuyambitsa.

Kugawaniza bwino mtundu wanu ndikuwuphatikiza ndi kuwonjezeka kwachitetezo:

  • Pamwamba pazidziwitso zamaganizidwe
  • Kukhala ngati Brand
  • Kugula malonda

Pogwiritsira ntchito CRM yanu komanso magwero ena amtundu wachitatu, mutha kugawa omvera anu ndikuthandizira kukonza. Pozindikira makasitomala anu abwino, mutha kuyang'ana pazanema zabwino kwambiri kuti muwafikire komanso uthenga wabwino wowagwiritsa ntchito.

Mukamakonzekera malonda anu muyenera kukhala ndi malingaliro kuti muthe kudziwa zomwe mungaphatikizepo pakusakanikirana kwanu. Kusakanikirana koyenera kwa ntchito zotsatsa ndi magalimoto kumalumikizidwa kwambiri ndi machitidwe a omvera.

Gawo lamsika ndikumanga malingaliro osiyanitsidwa ndi zida ziwiri zamphamvu kwambiri zotsatsira njira zamalonda. Ikuwulula momveka bwino kuti ndi zolinga ziti za ogula zomwe zingabweretse kutembenuka kwapamwamba kwambiri ndikupereka mawonekedwe abwino amomwe mungakwaniritsire ndikuchita nawo.

Mukazindikira gawo, mutha kulumikiza ndi kutsegula. Kuyambitsa chizindikiro kumaphatikizapo kubweretsa mtundu wamalonda pamsika. Ndipafupifupi kutulutsa kukula kwa mtundu pogwiritsa ntchito njira zonse zolumikizirana ndi ogula ndikukulitsa zokumana nazo / ubale wawo ndi mtundu wanu. Mukuyenera ku:

  • Sinthani njira zamalonda kukhala mapulani azinthu zatsopano
  • Pangani kulumikizana kwapafupi pamsika ndi ogula
  • Tsatirani mapulogalamu othandizira ogula
  • Kuwonekera kwa mtundu wa Drive ndi kupezeka kwa njira
  • Onetsetsani zomwe zikuchitika pamsika ndi magwiridwe antchito

Kukhazikitsa kulumikizana kwamalingaliro kapena kulingalira pakati pa ogula ndi mtundu wanu kuti mulimbikitse zomwe mwachita ndikofunikira kwambiri. Izi zikugwirizana ndi momwe mumapangira malingaliro ndi machitidwe okhudzana ndi kampani yanu.

Malipoti a Brand amakupatsani kuzindikira bwino magawo

Kunena zomwe zikugwirizana ndi magawidwe kumathandizira kupereka zidziwitso zofunikira pakudziwitsa za kutsatsa ndikuwongolera chitukuko cha kampeni.

Kukhazikitsa magawo kuti munene malipoti, kumakupatsani mwayi wodziwa magawo omwe ali opindulitsa kwambiri kuti muthe kuwonjezera zolunjika. Njirayi imakupatsirani chithunzi cholongosoka cha magawo omwe amathandizira ku ROI yanu, omwe amafunikira chidwi ndi zinthu zina zambiri, ndikuyenera kuchotsa.

Mayikidwe ndi kukhathamiritsa

Mpikisano wanu umadalira kuti mupeze omvera oyenera pazogulitsa / ntchito zanu, kenako kuti mupeze uthenga wabwino kwa iwo.

Gawoli ndi chida chothandizira kukwaniritsa izi, koma pokhapokha ngati zitakhala ndi malonda abwino, mukuwononga bwino ndikuchepera m'mphepete mwanu. Zambiri zomwe muli nazo ziyenera kugwiritsidwa ntchito kudziwa omwe mungalankhule nawo ndi momwe mungawafikire bwino poyendetsa chinkhoswe. Mukakhala gawo logwirizana kuti likhathamiritse, ndipo mumapereka malipoti ogwira ntchito mofananamo kuti mumvetsetse, ndiye kuti pamapeto pake mudzakhala ndi chidziwitso chomwe mukufuna kuti musinthe kusintha konse.

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