Zamkatimu Library: Ndi Chiyani? Ndipo Chifukwa Chomwe Kutsatsa Kwanu Kwazinthu Zikulephera Popanda Icho

Library Yambiri

Zaka zapitazo tinali kugwira ntchito ndi kampani yomwe inali ndi zolemba mamiliyoni angapo zosindikizidwa patsamba lawo. Vuto linali loti nkhani zochepa kwambiri ndizomwe zinawerengedwa, ngakhale zochepa pamayendedwe osakira, ndipo ochepera gawo limodzi mwa iwo anali ndi ndalama zomwe amapeza.

Ndikukutsutsani kuti muwerenge laibulale yanu yazomwe muli. Ndikukhulupirira mungadabwe kuti ndi magawo angati amasamba anu omwe amadziwika kwambiri ndi omvera anu, osatchula masamba omwe ali ndi injini zosakira. Nthawi zambiri timapeza kuti makasitomala athu atsopano amakhala ndi mbiri yokhayokha, ndipo akhala maola masauzande ambiri pazinthu zomwe palibe amene amawerenga.

Makasitomala awa anali ndi olemba mokwanira ndi owerenga ndi olemba… koma analibe njira yapakati chani kulemba. Amangolemba zolemba zomwe iwo amakopeka nazo. Tinafufuza zomwe zapezeka ndikupeza zovuta zina… tidapeza zolemba zingapo kuchokera pamutu umodzi pamutu womwewo. Kenako tidapeza zolemba zingapo zomwe sizinawerengedwe, sizinachite nawo chilichonse, ndipo sizinalembedwe bwino. Anali ndi zovuta zingapo bwanji kuti zolemba zomwe zinalibe ngakhale zithunzi.

Sitinalangize yankho mwachangu. Tidawafunsa ngati tingachite pulogalamu yoyendetsa ndege pomwe tidzagwiritsa ntchito 20% yazinthu zawo m'chipinda chofalitsa bwino ndikuphatikiza zomwe zilipo m'malo mongolemba zatsopano.

Cholinga chinali kutanthauzira a laibulale yokhutira - kenako ndikhale ndi nkhani imodzi yokwanira pamutu uliwonse. Imeneyi inali kampani yadziko lonse, kotero tidasanthula mutuwo kutengera omvera awo, kusaka kwawo, nyengo, malo, ndi omwe akupikisana nawo. Tidapereka mndandanda wazomwe zakhala zikuchitika, zomwe zimakonzedwa mwezi uliwonse, zomwe zimayikidwa patsogolo pa kafukufuku wathu.

Zinkagwira ntchito ngati chithumwa. Zomwe 20% yazomwe tidagwiritsa ntchito popanga laibulale yathunthu idaposa 80% yazinthu zina zomwe zidapangidwa mwachisawawa.

Dipatimenti yazokhutira yasintha kuchoka ku:

Kodi tidzapanga zochuluka bwanji sabata iliyonse kuti tikwaniritse zolinga?

Ndipo anasamukira ku:

Ndi zinthu ziti zomwe tiyenera kuzikwaniritsa ndikuphatikiza pafupi kuti tiwonjezere ndalama pazogulitsa?

Sizinali zophweka. Tidapanganso injini yayikulu yosanthula deta kuti tipeze dongosolo loyambira pazomwe tikupanga kuti tiwonetsetse kuti tikupeza ROI yabwino pazinthu zopezeka. Tsamba lililonse lidasankhidwa ndi mawu osakira, mawu osakira adasankhidwa, geography (ngati ikulondoleredwa), ndi taxonomy. Tidazindikira zomwe zili pamipikisano - koma sizinachite bwino.

Chosangalatsa ndichakuti, olemba ndi olemba adazikondanso. Adapatsidwa mutu, zomwe zilipo zomwe ziyenera kutumizidwa ku nkhani yatsopanoyo, komanso zotsutsana kuchokera pa intaneti. Zinawapatsa kafukufuku onse omwe amafunikira kuti alembe nkhani yabwinoko, yozama kwambiri.

Chifukwa Chake Muyenera Kupanga Laibulale Yokhutira

Nayi kanema wachidule wachidule pazomwe laibulale ili ndi chifukwa chake njira yanu yotsatsa iyenera kuphatikiza njirayi.

Makampani ambiri amatenga zolemba pamitu yofananira pakapita nthawi, koma mlendo patsamba lanu sadzadina ndikuyenda kuti apeze zomwe angafune. Ndikofunikira kuti muphatikize mitu iyi kukhala imodzi, yokwanira, yolinganizidwa bwino mbuye pamutu uliwonse wapakati.

Momwe Mungatanthauzire Laibulale Yanu Yopezeka

Pazogulitsa kapena ntchito yanu, malingaliro anu azinthu ayenera kuchita gawo lililonse la ulendo wogula:

  • Kuzindikiritsa Vuto - Kuthandiza wogula kapena bizinesi kuti amvetsetse mavuto awo mozungulira komanso zopweteka zomwe zimakupangitsani inu, banja lanu, kapena bizinesi yanu.
  • Anakonza Exploration - Kuthandiza wogula kapena bizinesi kumvetsetsa momwe vutoli lingathetsedwere. Kuchokera pa kanema wa 'how-to' kudzera pazogulitsa kapena ntchito.
  • Zofunika Kumanga - Kuthandiza ogula kapena bizinesi kuti amvetsetse momwe angawunikire bwino yankho lililonse kuti amvetsetse zomwe zili zabwino kwa iwo. Ili ndi gawo lalikulu pomwe mumayenera kuwunikira kusiyanitsa kwanu.
  • Kusankha Wogulitsa - Kuthandiza wogula kapena bizinesi kumvetsetsa chifukwa chomwe akuyenera kukusankhirani, bizinesi yanu, kapena malonda anu. Apa ndipomwe mukufuna kugawana ukadaulo wanu, maumboni, kuzindikira kachitatu, maumboni amakasitomala, ndi zina zambiri.

Kwa mabizinesi, mungafunenso kuthandiza munthu amene mukufufuza kuti amvetsetse momwe mpikisano wanu ungakhalire ndikukuyikani patsogolo pa gulu lawo kuti mupange mgwirizano.

  • Zigawo zomwe zidapangidwa bwino komanso kosavuta kuziwerenga kuyambira pamutu mpaka kumutu.
  • Research kuchokera kumagwero oyambira ndi apamwamba kuti mupereke zowona pazomwe muli.
  • Mndandanda wazipolopolo ndi mfundo zazikuluzikulu za nkhaniyi zafotokozedwa momveka bwino.
  • Zithunzi. Chithunzithunzi choyimira chogawana, zithunzi, ndi zithunzi ngati kuli kotheka munkhaniyi kuti mufotokoze bwino ndikumvetsetsa. Micrographics ndi infographics zinali zabwinoko.
  • Kanema ndi Audio kupereka mwachidule kapena kufotokozera mwachidule zomwe zili.

Pogwira ntchito ndi kasitomala wathu, a kuwerenga mawu sichinali cholinga chachikulu, nkhanizi zidachokera m'mahandiredi ochepa kupita pamawu zikwi zochepa. Zakale, zazifupi, zomwe sizinawerengedwe zidaponyedwa ndikuwongolera kuzinthu zatsopano, zolemera.

Backlinko adasanthula zotsatira za 1 miliyoni ndikupeza kuti tsamba limodzi # 1 lili ndi mawu 1,890

Backlinko

Izi zidatithandizira chiyembekezo chathu komanso zomwe tapeza. Zasinthidwa kwathunthu momwe timayang'ana pakupanga njira zamakasitomala athu. Sitipanganso kafukufuku wambiri komanso zolemba zambiri, infographics ndi whitepapers. Timapanga dala laibulale kwa makasitomala athu, onani zomwe zilipo, ndikuyika mipata yoyambirira patsogolo.

Ngakhale Martech Zone, tikupanga izi. Ndinkadzitama chifukwa chokhala ndi zolemba zoposa 10,000. Mukudziwa? Tachepetsa blogyo kukhala zolemba pafupifupi 5,000 ndipo tikupitilizabe kubwerera sabata iliyonse ndikulemeretsa zolemba zakale. Chifukwa amasandulika kwambiri, timawasindikizanso monga yatsopano. Kuphatikiza apo, chifukwa nthawi zambiri amakhala ndi maudindo komanso amakhala ndi backlinks kwa iwo, amadzaza ndi zotsatira zakusaka.

Kuyamba Ndi Njira Yanu Yopezera Laibulale

Kuti ndiyambe, ndimalimbikitsa kutsatira njirayi:

  1. Kodi chiyembekezo ndi makasitomala omwe akufufuza pa intaneti ndi chiyani gawo lirilonse paulendo wa wogula zomwe zingawatsogolere kwa inu kapena ochita nawo mpikisano?
  2. Chani amithenga muyenera kuyikapo? Zolemba, zithunzi, mapepala, mapepala oyera, kafukufuku wamilandu, maumboni, makanema, ma podcast, ndi zina zambiri.
  3. Chani panopa zomwe muli nazo patsamba lanu?
  4. Chani kafukufuku kodi mutha kuyika m'nkhaniyi kuti mulimbikitse ndikusintha zomwe zili mmenemo?
  5. Pa gawo lirilonse ndi nkhani iliyonse, injini zosakira ndi chiyani mpikisanonkhani zimawoneka ngati? Mutha kupanga bwanji bwino?

Kulemba za inur kampani sabata iliyonse siyigwira ntchito. Muyenera kulemba zamtsogolo lanu ndi makasitomala. Alendo safuna kukhala kugulitsidwa; akufuna kuchita kafukufuku ndikupeza thandizo. Ngati ndikugulitsa nsanja yotsatsa, sizongokhudza zomwe tingakwaniritse kapena zomwe makasitomala athu akukwaniritsa pogwiritsa ntchito pulogalamuyi. Ndi momwe ndasinthira ntchito ya kasitomala wanga ndi bizinesi yomwe adagwirapo ntchito.

Kuthandiza makasitomala anu ndi ziyembekezo zanu ndi zomwe zimapangitsa omvera anu kuzindikira ukatswiri ndiulamuliro pamsika. Ndipo zomwe zanenedwa sizingokhala zochepa pazomwe malonda ndi ntchito zanu zimathandizira makasitomala anu. Mutha kukhala ndi zomwe mungaphatikizepo zolemba pamalamulo, ntchito, kuphatikiza, ndi mutu wina uliwonse womwe chiyembekezo chanu chikulimbana nawo kuntchito.

Momwe Mungafufuzire Zolemba Zanu Zamakalata

Nthawi zonse ndimayamba ndi zofufuza zitatu pazomwe ndimapanga:

  1. Kufufuza kwachilengedwe kuchokera Semrush kuzindikira mitu yomwe yasakidwa kwambiri komanso zolemba zomwe zikukhudzana ndi chiyembekezo chomwe ndikufuna kukopa. Sungani mndandanda wazomwe zili pamndandanda zothandiza, komanso! Mudzafunika kufananiza nkhani yanu kuti muwonetsetse kuti muli bwino kuposa iwo.
  2. Kafukufuku wogawana pagulu kuchokera ku BuzzSumo. BuzzSumo imayang'ana kuti nkhani zimagawidwa kangati. Ngati mutha kuthana ndi kutchuka, kugawana, ndikulemba nkhani yabwino kwambiri pamutuwu - mwayi wanu wopanga mgwirizano ndi ndalama ndizokwera kwambiri. BuzzSumo adalemba nkhani yayikulu posachedwa momwe mungaigwiritsire ntchito Kusanthula Kwazinthu.
  3. Zambiri kusanthula kwa taxonomy kuwonetsetsa kuti nkhani yanu ikukhudzana ndi ma subtopics onse omwe akukhudzana ndi mutu. Onani Yankhani Anthu Onse pa kafukufuku wina wodabwitsa pamitu yamitu.

Pangani mndandanda waukulu wa mitu iyi, muike patsogolo pazofunikira, ndikuyamba kusaka tsamba lanu. Kodi muli ndi zomwe zikukhudzana ndi mutuwu? Kodi muli ndi zolemba zomwe zili ndi mawu ofanana? Ngati zingasinthidwe - lembaninso zolemba zolemera, zokwanira. Kenako pangani zomwe zingathandize chiyembekezo chanu ndi makasitomala anu.

Pangani kalendala yanu yazomwe zili ndizofunika kwambiri. Ndikulimbikitsa kugawa nthawi pakati pakukonzanso zakale ndikulemba zatsopano mpaka library yanu ithe. Ndipo chifukwa cha kusintha kwamabizinesi, kupita patsogolo kwaukadaulo, komanso mpikisano - pamakhala mitu yatsopano yomwe mungawonjezere ku laibulale yanu.

Mukamaphatikiza zolemba zakale kukhala zatsopano, onetsetsani kuti mukubwezeretsanso zolemba zakale ndi kuwongolera. Nthawi zambiri ndimafufuza momwe nkhani iliyonse imayankhira ndikugwiritsa ntchito pulogalamu yabwino kwambiri yololeza nkhani yatsopano. Ndikachita izi, makina osakira nthawi zambiri amabwerera ndikuwakweza kwambiri. Ndiye, ikayamba kutchuka, imakwera pamwamba pamiyeso.

Zomwe Mumakumana Nazo

Ganizirani nkhani yanu momwe woyendetsa ndege amabwera kuti adzafike. Woyendetsa ndege samangoyang'ana pansi… amayang'ana koyamba zizindikilo, kutsika, kenako ndikuyang'ana kwambiri mpaka ndegeyo itafika.

Anthu sawerenga koyambirira mawu ndi mawu, iwo jambulani izo. Mudzafuna kugwiritsa ntchito mitu yankhani, kulimbitsa mtima, kutsindika, kutchinga zolemba, zithunzi, ndi mfundo zama bullet bwino. Izi zithandizira owerenga kuti ayang'ane kenako ndikuyang'ana. Ngati ndi nkhani yayitali kwambiri, mungafune kuyiyambitsa ndi mndandanda wazomwe zili ndi ma anchor pomwe wogwiritsa akhoza kudina ndikudumphira ku gawo lomwe limawasangalatsa.

Ngati mukufuna kukhala ndi laibulale yabwino kwambiri, masamba anu ayenera kukhala odabwitsa. Nkhani iliyonse iyenera kukhala ndi ma mediums onse ofunikira kuti athandize mlendoyo ndikuwapatsa zomwe angafune. Iyenera kukhala yolinganizidwa bwino, yaukatswiri, komanso yogwiritsa ntchito mosiyana poyerekeza ndi omwe akupikisana nawo:

Musaiwale Kuyitanidwa kwanu kuti muchitepo kanthu

Zomwe zilipo ndizopanda phindu pokhapokha ngati mukufuna wina kuti achitepo kanthu! Onetsetsani kuti owerenga anu adziwe zomwe zikubwera, ndi zochitika ziti zomwe mwabwera, momwe angapangire nthawi yokumana, ndi zina zambiri.

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