Kumanga Kotsutsana Ndi Kugula Vuto: Zoganizira 7 Poganizira Zomwe Zabwino Kwambiri Pabizinesi Yanu

Mangani motsutsana ndi kugula MarTech

Funso loti amange kapena kugula mapulogalamu ndiwotsutsana kwakanthawi pakati pa akatswiri omwe ali ndi malingaliro osiyanasiyana pa intaneti. Njira yopangira pulogalamu yanu yanyumba kapena kugula yankho lokonzekera pamsika limasungabe opanga zisankho ambiri osokonezeka. Msika wa SaaS ukukulira kutchuka kwathunthu komwe kukula kwa msika kukuyembekezeka kufikira USD 307.3 biliyoni pofika 2026, zikupangitsa kuti zikhale zosavuta kuti mabizinesi azilandira ntchito zawo popanda kufunika kosunga zida zamagetsi kapena zinthu zina.

Tisanalowe mu mtsutsano wa build vs buy, tiyeni tiwone momwe machitidwe amakasitomala ndi njira zogulira zidasinthiranso. 

Kusintha kwa digito kuli ndi makasitomala okhala ndi zida zam'manja, mapiritsi ndi ogwiritsa ntchito masiku ano akufuna ndi kuyembekezera ntchito, potero akupanga zomwe amapereka. Atha masiku amitundu yolamula ndikukopa zomwe makasitomala akuyembekezera. Ngakhale kutopa-kusankha komanso nkhanza zosankha zakhudza njira zopangira zisankho, makina oyerekeza mitengo, kuphatikiza mawu a atsogoleri a Key Opinion (KOLs) ndi otsogolera, akuthandiza ogwiritsa ntchito kudziwa zambiri.

Njira Yogulira Yamakono

Kusintha kwa mphamvu pakati pa makasitomala ndi malonda kwasinthiratu njira yogulira yachikhalidwe. Njira yamakono yogulira, yoyendetsedwa ndi kupita patsogolo kwaukadaulo komanso magwero azidziwitso zambiri, yatulutsa zinthu m'mashelufu am'masitolo ndikuziyika mkati mwazinthu zadigito, zopitilira malire azomwe zimapangitsa kuti magulitsidwe asasunthike komanso mwachilengedwe.

moengage njira yamakono yogulira
Source: Maupangiri a Ogula a MoEngage Pazogwirizana ndi Makasitomala

Chithunzichi pamwambapa chikuwonetsa momwe ulendo wamaulendo wadutsira kusintha kwakukulu kwa paradigm, komwe kwasintha ubale wamakasitomala kuchokera pazogulitsa zomwe zimayendetsedwa ndikufunidwa.  

Poganizira mfundo zomwe zatchulidwazi za momwe mabizinesi akukonzekera kuti akhale ndi makasitomala ambiri pantchito zawo, ndikofunikira kwambiri kuthana ndi vuto lakumanga ndi kugula. Koma sizowongoka choncho. Musanaganize ngati kuli bwino kupanga pulatifomu kuyambira pachiyambi kapena kukhala ndi ukadaulo womwe ulipo, pali zinthu zingapo zomwe muyenera kuziganizira:

  1. Mtengo wopangira kapena kugula: Kupanga china chake kuchokera pachiyambi kudzakhala kwakukulu kutengera kukula kwa timu / kampani ndipo muyenera kuwerengera mtengo wamaola, zomangamanga, ndi kukonza, zonse zomwe ndizovuta kuziyerekeza molondola. Pakadali pano kugula njira yothetsera zosowa zosiyanasiyana mgulu, wina angafunike kulingalira za chindapusa chomwe chimasiyanasiyana potengera kuchuluka kwa ogwiritsa ntchito ndi ntchito zomwe agwiritsa ntchito. 
  2. Zowopsa zomwe zimabwera mukamagula kapena kumanga: Zowopsa zomwe zimachitika pakugula ndizocheperako ndikuwongolera mapulogalamu, kachidindo, ndi cholakwika, pomwe ndikupanga yankho chiopsezo chachikulu chimakhala ndi kuthekera kopereka ndi gulu lachitukuko lomwe lingapangitse kuti ndalama ziwonjezeke. 
  3. Vutoli limathetsedwa kudzera mu yankho: Sikoyenera kuthana ndi vuto lakumanga chinthu chapadera kuyambira pomwe sichikuwonjezera pamzere wanu. Nthawi zambiri amalangizidwa kuti mugule zinthu zomwe kampani iliyonse imafunikira ndikupanga zomwe zimakusiyanitsani.
  4. Tsatirani mbiri ya gulu lachitukuko: Yesani maluso ndi kukula kwa gulu lanu lachitukuko malinga ndi kuthekera, kulimba, komanso kuthekera koperekera. Ngati angakwaniritse bwino, ndiye kuti kumanga mapulogalamu mnyumba kumakhala kosavuta poyerekeza ndi kugula njira yokonzekera msika. 
  5. Zomwe mungapeze: Bajeti ndichofunikira kwambiri pankhani yogula vs kutsutsana. Kuchulukitsa malire omwe amagwiritsidwa ntchito ndi zopangidwa, kumapangitsa kuti pulogalamuyi izikondedwa kwambiri. Kwa makampani omwe alibe bajeti, kugula yankho ndi njira yosavuta yochitira izi. 
  6. Zofunika nthawi-ku-msika: Chimodzi mwazinthu zofunika kuziganizira ndikugula yankho ndi njira yofulumira kwambiri yogulitsira malonda chifukwa imatha kuperekedwa mkati mwa masabata eyiti mpaka khumi ndi zisanu ndi chimodzi (kutengera zovuta zamagwiritsidwe ntchito) poyerekeza ndi miyezi kapena zaka zomwe zingathe tengani kuti mumange nsanja mnyumba.
  7. Zofunikira pa bizinesi yanu: Ngati mupanga yankho lanu mkati, kodi likhala patsogolo ndi bizinesi yanu? Mwinamwake ayi, zomwe zingapangitse kuti zikhale zolepheretsa kupita patsogolo ngati kampani yanu singapitirize kuyikamo. Tekinoloje imakhala pakusintha kosasintha, si projekiti imodzi yokha. Kampani yomwe imapeza yankho lomwe mungagule imadalira yankho lomwe likusintha ndikupitilizabe kupereka phindu kwa makasitomala ake.

Mmodzi ayenera kupewa kuwononga nthawi pomanga ndikupanga china chomwe chamangidwa kale pamsika. Cholinga chomaliza chamakampani ndikupatsa kasitomala chidziwitso chapamwamba kwambiri ndipo ngati izi zikuyendetsedwa ndi ukadaulo womwe ulipo kale, kodi munthu ayenera kuwononga nthawi yochuluka komanso mphamvu kupeza yankho? 

Chofunikira kwambiri kumakampani kungakhale kutsindika zomwe zimapangitsa kuti anthu azigwiritsa ntchito njira iliyonse yolumikizira ogwiritsa ntchito ndikusintha kasitomala ndi ntchito zawo. Kusiyana komwe kukukulirakulira pakati pazomwe makasitomala akuyembekeza komanso kuthekera kwa chizindikiritso kuti akwaniritse ndiimodzi mwazinthu zazikulu zomwe oyang'anira amakono akufuna kuthana nazo. Kuti mumvetsetse momwe ziyembekezo zamakasitomala zasintha, ndikofunikira kuzindikira zosintha pazomwe ogwiritsa ntchito akugwiritsa ntchito komanso momwe zimakhudzira zisankho zogula.

Mukuganiza chiyani?

Tsambali likugwiritsa ntchito Akismet kuchepetsa spam. Phunzirani momwe deta yanu ikufotokozera.