Kupanga Mtengo Panjira Iliyonse Yoyenda Makasitomala

Kumanga Mtengo Ku Gawo Lililonse Pa Ulendo Wanu Wamakasitomala

Kutseka kugulitsa ndi mphindi yayikulu. Ndipamene mungakondwerere ntchito zonse zomwe zachitika pofikitsa kasitomala watsopano. Ndipamene zoyeserera za anthu anu onse ndi zida zanu za CRM ndi MarTech zaperekedwa. Ndi pop-champagne ndikupuma pang'ono mpumulo. 

Ndi chiyambi chabe. Magulu otsatsa omwe amaganiza zakutsogolo amatenga njira zowasamalira ulendo wa makasitomala. Koma kupatukana pakati pazida zachikhalidwe kumatha kusiya kusiyana pakati pa kusaina pamzere wokhala ndi madontho ndi zokambirana zatsopano. Apa ndipomwe kuwongolera kwamakasitomala kumatha kusiyanitsa zonse.

Zomwe zakhala zikuwoneka ngati chida champhamvu chogulitsira tsopano ndichinthu chofunikira pakuwonetsetsa kuti makasitomala akuchita bwino. Pakugulitsa, kuyang'ana pamtengo kuyenera kuti kunakhazikitsa bizinesi yoyenera yazomwe mukugulitsa komanso njira zoyambira magawo omwe akukhudzidwa kwambiri ndi kasitomala wanu watsopano. Popanda kudzipereka pantchito yamakasitomala, ndikosavuta kuphonya pamaziko awa pomwe ubale ukulimba. Chifukwa chake, kukhala ndi zida zamtengo wapatali zomwe zingagwiritsidwe ntchito ndi onse ogulitsa ndi magulu opambana amakasitomala ndizofunikira kwambiri. 

Zambiri ndi zidziwitso zonse zomwe zasonkhanitsidwa panthawi yogulitsa zitha kukhala zofunikira mofananamo pakuwongolera kukhazikitsidwa ndi kugwiritsidwa ntchito kwakukula kwa zinthu zanu. Kupatula apo, kupambana kwamakasitomala kumakhazikitsidwa chifukwa choperekera phindu kwa makasitomala anu. 

Nkhani yamagulu ambiri opambana amakasitomala ndi m'mene angapangire kuti mtengowo ukhale wochulukirapo ndikuwupereka m'njira zabwino. Apa ndipomwe kukhala ndi dashboard yanthawi yeniyeni yamtengo wapatali yoperekedwa kumatha kupanga kusiyana konse pakasungidwe ndi kukambirananso. M'malo mochita zodzitchinjiriza, kuchotsera kuchotsera, kapena kupirira mitengo yayitali, kudalira kasamalidwe ka kasitomala kumapereka magulu opambana amakasitomala mphamvu yodutsa zopinga zogula, kukonza njira yopita kukweza / kugulitsa pogwiritsa ntchito ROI weniweni mayendedwe.

Mwachitsanzo, ServiceNow, mtsogoleri pakuwongolera kuyenda kwa digito, adapanga zida zoyendetsera mitengo yamakasitomala m'magulu ake onse. Izi zidathandizira aliyense amene amayang'anira zochitika zomwe zimakumana ndi makasitomala kuti awerengere ndikugawana zakuya zamtengo wapatali. Zotsatira zake, aliyense adatha kulimbikitsa zokambirana zawo, mawonetsedwe awo, ndi zida zawo pamtengo wofanana womwe ServiceNow imabweretsa kwa makasitomala ake. Chifukwa cha kuyesayesa uku, kampaniyo idakulitsa chiwongola dzanja chake pazoyendetsedwa ndi 1.7X ndikuwonjezera kuchuluka kwa mwayi wogulitsa. 

Iyi ndi njira yodziwikiratu yopangira makasitomala amoyo, yomwe ndiyomwe imapambana momwe magulu anu adayendetsera ulendo wamakasitomala. Kupanga phindu kukhala mwala wapangodya wa kulumikizana kwanu ndi kumanga ubale ndichofunikira kwambiri pa izi. Zokambirana zamtengo wapatali zili ndi mphamvu zotsegulira magawo atsopano achitetezo. Umu ndi momwe makampani amasinthira kuchokera kwa ogulitsa kupita kwa mlangizi wodalirika. Potero, kugulitsa pamsika ndi kugulitsa kumangokhala zokambirana zokha zomwe zimachokera paganizo lokwera. Mwanjira imeneyi, maubale amakhala mgwirizano wanthawi yayitali komanso kufunika kwa kasitomala kwa nthawi yayitali (LTV) ndi ndalama zomwe zimachitika mobwerezabwereza (NRR) amalimbikitsidwa kwambiri. 

Poyang'ana phindu, makampani amakhala ndi chidziwitso chomwe amafunikira kuti azitha kugwiritsa ntchito bwino ubale womwe ulipo ndikuwukulitsa potengera kumvetsetsa kopambana limodzi ndi makasitomala awo. Kulumikizana pafupipafupi kwa mtengo womwe waperekedwa, m'malo mwa kukonzanso kumene kuli patebulo kapena makasitomala akudandaula, zimathandizira makampani kukhazikitsa maziko mwachangu pamgwirizano wapambano-moyo wonse. Ngati gulu lanu logula bwino likhoza kukweza zokambirana zawo kukhala wamkulu, zokambirana zatsopano zitha kuyang'ana pazomwe mungachite motsutsana ndi kutsutsana zomwe zidakwaniritsidwa m'mbuyomu. Zonse ndizolankhula chilankhulo cha bizinesi komanso phindu lazachuma. Izi zimathandizanso kuti kulumikizanaku kukhale koganiza zakukonzekera zamtsogolo m'malo mokambirana ndi kulungamitsa ubalewo. 

Mtengo Ndi Kukambirana Kwakanthawi

Pakufunika zosintha, mabizinesi amasintha, amakula, ndikuzungulira, zomwe makasitomala anu amafuna amasintha pakapita nthawi. Kubwereranso pafupipafupi pamtengo wamtengo wapatali womwe gulu lanu komanso makasitomala anu amayang'ana ndikofunikira. Chimodzi mwazomwe akuchita bwino makasitomala akuyenera kuwunika ndikukhazikitsa ziwonetsero zatsopano kuti zitsimikizire kuti inu ndi makasitomala anu mukukonzekera zamtsogolo limodzi. Ichi ndiye chofunikira chaulendo wogawana nawo. 

Mwa kuyika mtengo pakatikati paulendo wamakasitomala anu, magulu anu ali ndi njira yolimbikitsira yopangira kupambana ndikupanga gulu labwino la kufunika kwa kasitomala. Zotsatira zakuphatikiza phindu paulendo wathunthu wamakasitomala zikuwonekeratu: Kukhutira ndi makasitomala. Kuchepetsa kasitomala. Zambiri Zotsatsa Zapamwamba (NPS). Ndalama Zowonjezera Zambiri (NRR). Zonsezi zimawonjezera phindu lomwe lili lamphamvu, loyezeka, komanso lothandiza.

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