Marketing okhutira

Makhalidwe 6 Ofunika a Chizindikiro cha Bizinesi

Nthawi ina, polankhula za logo, wopanga logo wa IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, ndi NEXT adati:

Chizindikiro sigulitsa, chimadziwika.

Paul rand

Kuti mukhale chizindikiritso chokwanira komanso choyimira mtundu wa mtundu wanu, chilichonse chomwe chili mumapangidwe anu azikhala pazifukwa. Mbali iliyonse iyenera kuti ikunena kena kake za mtundu wanu. Mawonekedwe omwe mungasankhe, mitundu yomwe mungasankhe, ndi zilembo zomwe mungasankhe, ziyenera kukhala mbali yolumikizana mwachidule komanso mwachidule. 

Kuti tichite izi, tazindikira zinthu zisanu ndi chimodzi zomwe zimapangitsa logo kukhala yokopa, yosaiwalika, komanso yogwirizana ndi mtundu wanu. 

1. Zosavuta & Zosiyanitsa

Kuphweka ndicho chinsinsi. Zovuta monga ubongo wa munthu uliri, imakonda kuphweka. Zitsanzo ndi kubwereza ndizo zinthu zawo. Popeza imapanga chidziwitso mwachangu kwambiri mopenga, kupangika kosavuta sikumapangitsa ubongo kugwira ntchito molimbika. Ndipo chifukwa imakonda kapangidwe kake kosavuta kwambiri, ubongo umakumbukira bwino modabwitsa, imatha kuyendetsa bwino, ndikumvetsetsa bwino. 

Kupanga zojambula zosavuta ndizovuta kuposa kupanga zovuta. Maganizo anu amafunika kukhala oyera kwathunthu ndikulandila kuti mufike pazosavuta. Ganizirani za Microsoft, Nike, ndi Target, ndi zina zambiri. Malingaliro osavuta, osakondera, ndi ziwonetsero zabwino za lingaliro lakelo.

Chomwe chimapangitsa kuti logo ikhale yothandiza potumiza mtunduwo sizinthu zambiri zomwe zimapangidwamo. Ndi kusowa kwake, komabe mumatha kunena zochuluka zomwe zimapangitsa kukhala logo yabwino.

Zaheer Dodhia, Woyambitsa wa LogoDesign.net

Kuphatikiza apo, lingaliro lanu losavuta liyenera kukhala lapadera. Iyenera kukhala ya mtunduwo komanso mtundu womwewo. Anthu akaziyang'ana, sayenera kulingalira za china koma mtundu wanu.

Kuti mupange kapangidwe kameneka, kafukufuku wanu ayenera kukhala woyenera. Phunzirani za zomwe ochita nawo mpikisano achita ndikupewa kubwereza zomwe adapanga. Komanso, phunzirani zambiri momwe mungathere lanu mtundu. Mvetsetsani zomwe zikunenedwa kenako ndikubweretsa ku chinsalu. 

Zida Zopangira Logo

2. Njira Zoyenera Zamalonda

Chizindikiro chilichonse, mtundu, kapena mawonekedwe omwe mumapanga mukamapanga logo, amapereka uthenga. Kapangidwe kazingwezo kamapereka utsogoleri ndi ulamuliro; bwalolo kutha kwanthawi ndi uthunthu. Mu mitundu, lalanje ndiwosangalala komanso wokangalika pomwe buluu limakhazikika. Ndipo matanthauzo awa amasintha mukasintha mthunzi ndi hue. Chifukwa chake, kusankha zinthu zomwe mungawonjezere ku logo yanu kuyenera kukhala njira yolingalira komanso kuzindikira. 

Tiyerekeze, mukufuna kupanga logo yotsatsa ndipo mukufuna kufotokoza zaluso ndi utsogoleri komanso mawonekedwe osangalatsa. Mutha kusankha kusankha magawo osiyanasiyana kuti musamalire njira zosiyanasiyana zamabizinesi. Mwachitsanzo, mawonekedwe anu otsatsa amatha kuwonetsa utsogoleri pomwe kusankha kwanu kungakhale kokhudza zaluso. Mbali yosangalatsa imatha kutumizidwa kudzera mtundu wanu, ndi zina zotero. 

Kwenikweni, muyenera kukhalabe ozindikira chifukwa chomwe mukupanga zisankho zomwe mukupanga ndikuwonetsetsa kuti aliyense akunena mtundu winawake wa chizindikirocho. 

3. Chofunika Kwa Makampani Ndi Brand

Zomwe zingakhale Zolemba bwino chifukwa malonda amodzi atha kukhala tsoka lina kwa wina. Mukamapanga njira yanu yopangira, ganizirani zamakampani omwe mtundu wanu ndi wawo. Kenako sankhani mapangidwe anu ofunikira omwe akugwirizana ndi malonda amenewo. 

Mwachitsanzo, ngati mukupanga logo yaukadaulo, gwiritsani ntchito zithunzi ndi zizindikilo zomwe ndizamakina. Zojambula zolunjika zomwe zimamveka zokakamiza, komanso mitundu ya mitundu yomwe siilowerera ndale kapena imapereka chidwi. Lingaliro lanu lamapangidwe liyeneranso kukhala logwirizana ndi umunthu womwe mukufuna. Zisankho zanu pamtundu wosavuta komanso mtundu wosokoneza zitha kukhala zosiyana kwambiri. 

4. Wosavuta Kutsatsa

Chojambula pamalingaliro chimawonetsedwa pamapulatifomu angapo otsatsa kuti athe kuwonekera kwambiri komanso kuzindikira kogwira mtima. Kuchokera m'malo ang'onoang'ono onga pachithunzi chazithunzi za pulogalamu kupita kuzipangizo zazikulu monga chikwangwani cha mzinda, logo yanu imatha kukhala paliponse. Chifukwa chake, pangani kapangidwe kake kosavuta komanso kosiyana kokwanira kuti anthu asakhale ndi vuto lakuwona kapena kumvetsetsa ngakhale atakhala otani. 

Mwanjira ina, iyenera kukhala yowopsa komanso yomvera. Ngati mwalemba grafiki wopanga chizindikiro cha mtundu wanu, afunseni kuti akutumizireni mafayilo apangidwe koyambirira kuti mukhale ndi ufulu wonse wokulitsa logo yanu pamwamba kapena pansi. Ngati mukupeza chizindikirocho kuchokera pa intaneti yopanga ma logo, onetsetsani kuti mwasankha phukusi lomwe limakupatsani fayilo ya vector ya chizindikirocho. Mtundu wa vekitala umapangitsa kuti mapangidwe ake azikhala bwino mukamakulitsa chizindikiro. 

5. Zosunthika Pakutsatsa

kunyada kwa apulo

Chizindikiro cha mtundu wogwira chimafunikira kukhala ndi kusiyana. Ngati musankha mawonekedwe ake kapena musintha mitundu yake kapena kamangidwe, iyenerabe kukhalabe ndi kapangidwe kake. Ganiziraninso za logo ya Apple. Kukondwerera Mwezi Wonyada, chizindikirocho chimamveketsa mawonekedwe ake apadziko lonse lapansi ndikuyamba utawaleza. Koma mawonekedwe a chithunzi cha apulo akadali osiyana - kotero tikudziwa mtundu wake. 

Mukamapanga chizindikiro chamtundu, ganizirani ngati mawonekedwe osiyanasiyana atha kugwirira ntchito pawokha kapena akasintha malo. Kusintha kwa logo kumakupatsani mwayi wokondwerera zochitika zofunika, kutanthauza zochitika zazikulu, kapena kukhala nawo pagulu lalikulu nthawi yonseyi kukweza mtundu wanu osalola kuti dzina lanu lidziwike. 

Chizindikiro chodziwika bwino cha chizindikiritso chiyenera kukhala ndi ma logo osiyanasiyana monga zojambula zokhazokha, zosankha zamtundu wakuda ndi zoyera, mtundu umodzi wokha, dzina lokhalo, ndi zina zotero.  

6. Chosaiwalika Kuti Mukumbukire Bwino

Chizindikiro mukakhala chosavuta komanso chosiyana, chimapangitsa kukumbukira. Kuphweka kumapangitsa kukhala kosavuta kumvetsetsa pomwe mawonekedwe osiyana amatipatsa china chapadera choti tingaganizire. Akakumana pamodzi, timakhala ndi kapangidwe kapadera kosavuta kukumbukira. Zojambula zonse zotchuka padziko lapansi zili ndi khalidweli. 

Kupanga mawonekedwe osakumbukika sikophweka, koma ndikofunikira. Simukufuna kuti logo yanu izitha kutayika munyanja zamapangidwe amtundu. Kudzera mukuzindikira mitundu, mawonekedwe, mawonekedwe, ndi masitaelo, pangani mawonekedwe omwe amakhala m'maganizo a anthu nthawi yayitali atawona chizindikirocho. Iyenera kupanga chithunzi mu zochepa zochepa pamphindi.

Mukuganiza chiyani?

Za ine, ndizofunikira 6 izi zomwe ziyenera kukhalapo pamapangidwe a logo kuti zizigwira bwino ntchito. Mungawonjezeranso chiyani? Kusatha nthawi ndichinthu china chabwino chomwe chimapangitsa kuti logo yanu ikhale yofunika kwa zaka zikubwerazi. Ndipo mukayesetsa kukwaniritsa malamulo asanu ndi limodzi apamwamba a mapangidwe abwino a logo, zikadakhala kuti mwapanga kale chithunzi chosasinthika. 

Chifukwa chake, fuulani mu ndemanga pazomwe mukuganiza kuti ndizofunikira kwambiri ndikuyendetsa dzina patsogolo. 

Alicia Rother

Alicia Rother ndi katswiri wodziyimira pawokha yemwe amagwira ntchito ndi mabizinesi ang'onoang'ono ndikuyamba kuti athandizire mtundu wawo kudzera pakupanga zinthu zolembedwa ndikulemba. Dera lake la ukadaulo limaphatikizapo kutsatsa kwadijito, infographics, branding, ndi kapangidwe kazithunzi.

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