The Social Media Return On Investment Simukuyesa

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Zowonadi kuti makampani ambiri omwe ndakhala ndikugwira nawo ntchito adakumana ndi zovuta kutsatira komanso kuyeza bweretsani ndalama zikafika pazanema. Pali njira zingapo zopangira phindu pakampani yanu:

  1. Kodi kuchuluka kwamagalimoto kubizinesi yanu kumawononga ndalama zingati mu Pay Per Click? - Popeza kuti mawu osakira ndi mtengo wolipirira pakadina amafalitsidwa, mutha kufananiza mawu anu osakira mu analytics kulipira kwa kulipira pakadina kamodzi. Onjezani manambala ndipo nthawi zambiri mumakhala ndi nkhani yabwino kwambiri yoti muwuze bungwe lanu za ndalama zomwe mudasungira kampaniyo.
  2. Zingati zogulitsa zomwe munganene mwachindunji pazanema? - Kutsata kugulitsa kwachindunji kuchokera kumagwero azama TV ndi njira yotsimikizika yotsimikizira kuti mukubwereranso ku ndalama. Kuphatikizidwa ndi izi, zachidziwikire, ndi ma injini osakira - omwe amayendetsa magalimoto ochuluka ku kampani yanu kudzera pazanema.

Otsatsa ambiri pa intaneti komanso akatswiri azama TV amakhala pafupi. Zotsatira zakubwezera ndalama ndizoposa kungodina kumeneku. Chimodzi mwa A David Armano Zithunzi za zaka zapitazo ndi zomwe ndikupitilizabe kugawana:

Media Social ROI

The kubwereketsa kowonjezera pakubweza ndalama sikophweka kuyeza, koma kulipo. Kutumiza kwanga ndi makasitomala ndikuti tingathe chiyambi poyesa kubweza ndalama pogwiritsa ntchito njira ziwiri zoyambirira - koma padzakhala njira zina zambiri zomwe kampani yanu idzawonekeranso pakubweza kwake pazanema:

  • Kukhala mtsogoleri woganiza m'makampani anu - ngati mukuganiza kuti malonda angachokere kungopeza dzina lanu mu malonda, mukulakwitsa. Chinsinsi chazanema ndikuwonjezera mawonekedwe amunthu pa chizindikiritso chifukwa chimapangitsa kudalirana. Kudalira ndikofunikira kuti bizinesi ichite bwino. Mukayamba kuchita nawo zanema mwachangu, nthawi zambiri mumayitanidwa kuti mudzayankhule pamisonkhano yamakampani ndi anzawo, zochitika, ma webinema, ndi zina zambiri.
  • Kupanga Ubale Wanu Ndi Makasitomala Anu - ndizovuta kusiya anthu omwe timakondana nawo. Anthu nthawi zina amakhala guluu womwe mumafunikira pamaubizinesi kuti musunge makasitomala. Sizinthu zonse ndi manambala, nthawi zambiri ndizochepa zomwe anthu amachita. Ndi ogwira ntchito omwe amachititsa kusiyana ndi media media kumakupatsani mwayi kuti muwone kumbuyo kwa chizindikirocho ndikulumikizana nokha ndi anthu omwe akuchita bizinesi.
  • Kutsatsa kwamawu pakamwa - zatsimikiziridwa kuti ndi imodzi mwanjira zothandiza kwambiri zotsatsira bizinesi, koma sichinthu chomwe chingapangidwe (ambiri amayesa). Pokambirana ndi ma TV, ndimalimbikitsa makampani, zogulitsa ndi ntchito nthawi iliyonse yomwe ndingathe. Izi nthawi zambiri zimachitika pamaneti - pemphani thandizo kapena kulimbikitsa ntchito ndipo anthu amafalitsa nkhani!
  • Kumanga Mbiri - Mbiri ndi chilichonse pa intaneti, ndikupanga mbiri yabwino patsamba lanu, mumawebusayiti anu, komanso mumawebusayiti anu ndi malo ochezera a pa Intaneti ndiye maziko achikhulupiliro omwe angapange bizinesi. Chidaliro ndichofunika kwambiri pakampani iliyonse, ndipo ndikosavuta kuthana ndi mavuto pakulumikizana ndi anthu omwe akutsatira chizindikirocho.
  • Ulamuliro Womanga - kuphatikiza pakupanga mbiri, mumapanganso mbiri ndi makina osakira omwe amayesedwa muzotengera ndi ma backlink. Mbiri yomwe ikupitilirayi, yogwirizana ndi mitu yeniyeni ndi mawu osakira, ipitilizabe kulimbikitsa zomwe mumagawana ndi masamba omwe mumalemba pamwamba pazosaka zama injini. Kusaka ndi gwero lalikulu lotsatsa malonda pa intaneti pazogulitsa. Osapusitsidwa - kupambana kwanu pazanema kumalimbikitsa kwambiri olamulira omwe mumamanga ndi ma injini osakira.
  • Kugulitsa Osalunjika - Anthu ambiri omwe amafufuza pa intaneti adzawerenga, kusiya, kuwerenga, kusiya, kuwerenga, kusiya, kenako kubwerera ndikuchita nawo. Ngati kuwerenga kumachitika pa blog koma kutembenuka kumachitika patsamba lanu la ecommerce kapena tsamba lamakampani, nthawi zina zimakhala zosatheka ndi intaneti analytics kuti afotokozeretu zapa TV. Chowonadi ndichakuti ambiri aife talumikiza kudzera pa TV koma mwachita bizinesi ndi ine osatchulapo blog yanga ... koma zidalipo ndipo zidakhudza.
  • Kusunga Mtengo wa Ntchito - Makasitomala anu akawerenga mabulogu anu, mutha kukhala ndi gawo lalikulu pantchito zowerengera ndalama ndikuwongolera maakaunti powaphunzitsa pa intaneti. Zolinga zamagulu nthawi zambiri zimakhala zapakati pa ambiri. M'malo molemba imelo poyankha kasitomala, mukadatha kuzilemba pa intaneti ndikuziyika pagulu. Ndizovuta kuyeza ntchito yomwe simunayenera kuchita - koma ilipo!
  • Zolemba ndi Mauthenga - tsiku lililonse kampani yanu imachita nawo zanema ndi tsiku laophunzira anu kuphunzira, kupanga zaluso za uthenga wanu, ndikuzilengeza. Pamene ine lankhulani, funsani, ndipo lembani zamanema pazanema ndi momwe zimakhudzira mabizinesi, ndikosavuta kwa ine kuthandiza othandizira atsopano ndi makasitomala kuti amvetsetse momwe angagwiritsire ntchito. Ndikutenga nawo gawo pazokambiranazi, ndikuwerenga zomwe akatswiri ena akunena, ndikuwona zomwe zatheka ndikulephera, ndikutha kuyika izi kwa makasitomala anga. Pali phindu lodabwitsa mu izi koma ndizovuta kuyeza ROI.

Limbikitsani Ndalama Zanu Pazinthu Zankhani

Mwayi wowunikira wowerengera komanso mtengo wotsika pakudina pakutsatsa kwapa media media zimapangitsa kukhala njira yabwino kwambiri yolimbikitsira yomwe muyenera kugwiritsa ntchito. Ngati mukukhala ndi nthawi yopanga makanema ochezera kapena anthu ammudzi, bwanji osabwereza zomwe mwasunga ndikuwonetsetsa kuti zikufikira anthu ambiri omwe ali pamaukonde oyenera? Osanena kuti Facebook ndi mapulatifomu ena akupereka mayikidwe abwinoko kukwezedwa kolipidwa kuposa organic!

SI ZONSE kapena ZOSAVUTA.

Akatswiri ena pazanema sazindikira kufunika kwa malo ena ochezera a pa Intaneti komanso malo ochezera a pa Intaneti monga Twitter, LinkedIn, Facebook, ndi ena. Amakhulupirira kuti muyenera kugwiritsa ntchito nthawi yanu yonse kuchita chinthu chimodzi or winayo. Amakonda kufananitsa nsanja ndi njira zolozera ku pulani yawo monga chimodzi chokha kuwononga onse chuma chanu pa zomwe muyenera kuwononga kanthu pa ena.

Zomwe ndakhala ndikuwona pa TV ndizogwiritsira ntchito bwino sing'anga iliyonse kulimbikitsa zolimba zake komanso kupewa zofooka zake. Twitter ndi njira yabwino yofikira anthu ambiri osachita khama kwambiri…. koma si njira yothandiza pamitu (monga positi iyi) yomwe imafunikira kufotokozera mwatsatanetsatane mutuwo. Bulogu yanga ndi sing'anga yabwino kuti mumvetsetse bwino. Chifukwa chake - mumphindi zochepa tweet imangotumizidwa, kudzera Hootsuite kwa anthu oposa 80,000 omwe anditsatira ndekha ndi akatswiri… kutsogolera alendo ambiri kubwerera ku blog yanga, ena kuti agawane nawo, ndikubwezanso ndalama zikhala zabwino.

Mfundo imodzi

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    Malingaliro abwino pa ROI yachindunji komanso yosadziwika ya media.

    Zolinga zamagulu ndizosakanikirana kuchokera ku Branding kupita ku PR mpaka Kutsatsa. Branding ndi PR ndizokhudza ROI yosawonekera pomwe Kutsatsa kuli pafupi ndi ROI yachindunji.

    Koma ntchito zonsezi zikaphatikizidwa mu mawonekedwe amodzi monga media media, makampani amafunika kuti afotokozere zomwe akugwiritsa ntchito malo ochezera, asanasankhe mtundu wa ROI wofunikira.

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