Momwe Mungagwiritsire Ntchito Dongosolo La Ogula Lingagwiritse Ntchito Njira Yanu Yotsatsira mu 2019

Cholinga cha Wogula B2B
Nthawi Yowerenga: 6 mphindi

Zikuwoneka zosamveka kuti, pofika 2019, makampani ambiri sakugwiritsa ntchito deta ya dham kuyendetsa njira zawo zogulitsa ndi kutsatsa. Chowonadi kuti ndi ochepa omwe amakumba mozama kuti apeze njira zabwino kwambiri zomwe zingapangitse inu ndi kampani yanu kukhala ndi mwayi wabwino. 

Lero, tikufuna tione mbali zingapo za deta ya dham ndi zomwe zingagwire mtsogolo pogulitsa ndi kutsatsa njira. Tidzakhala tikuwunika zonsezi:

  • Zomwe cholinga chake ndi momwe zimasungidwira
  • Momwe deta imagwirira ntchito
  • Kugwirizana ndi mgwirizano pakati pa kutsatsa ndi malonda
  • Zopindulitsa
  • Kulingalira njira

Kodi Cholinga Chake Ndi Chiyani?

Infer Intent Data

Chithunzi chazithunzi: https://www.slideshare.net/infer/what-is-intent-data

Mwanjira yosavuta, chidziwitso cha chidziwitso chikuwonetsa pomwe chiyembekezo china chikuwonetsa zikhalidwe pa intaneti zomwe zikuwonetsa cholinga chogula. Imafotokozedwa m'njira ziwiri zosiyana: zamkati zamkati ndi zakunja.

Zitsanzo ziwiri zodziwika bwino zamkati mwa chidziwitso ndi

  1. Fomu yolumikizirana ndi tsamba lanu: Yemwe amalumikizana naye akulankhula ndi cholinga chofuna kudziwa zambiri za kampaniyo, ntchito zake, ndi zina zambiri.
  2. Zambiri zamakasitomala am'deralo: Zambiri zosonkhanitsidwa kudzera pa makasitomala am'deralo kudzera pa CRM kapena njira zina zotsatsira ndizofunikira kwambiri poyesa kumvetsetsa cholinga. Detayi imagwiritsidwa ntchito ndi magulu otsatsa kuti aziyang'ana kwambiri pazitsogozo zomwe zikuyandikira kwambiri posankha zogula.

Zambiri zakunja zimasonkhanitsidwa kudzera kwa omwe amapereka chipani chachitatu ndipo zimagwiritsa ntchito deta yayikulu polemba zambiri zomwe ndizachidule. Imasonkhanitsidwa kudzera pama cookie ogawidwa ndipo imasungidwa pamlingo wa IP. Izi ndizopangidwa ndi mamiliyoni akuchezera masamba ena pamasamba mazana mazana. 

Deta yamtunduwu imapereka chidziwitso chachidule, chachidule pamitundu yosawerengeka. Nazi zitsanzo zochepa chabe:

  • Chiwerengero cha nthawi yomwe chikalata, fayilo, kapena katundu wa digito amatsitsidwa
  • Chiwerengero cha kanema omwe amawonedwa
  • Ndi anthu angati omwe adadutsapo atawerenga kuyitanidwa kuti achitepo kanthu patsamba lofikira
  • Ziwerengero zosaka mawu osakira

Kodi Dongosolo La Intent limasungidwa bwanji?

Gulu Loyamba ndi Chidziwitso cha Gulu Lachitatu

Chithunzi chazithunzi: https://idio.ai/resources/article/what-is-intent-data/

Deta yolinganizidwa imapangidwa ndi ogulitsa omwe amatenga deta kuchokera kumawebusayiti a B2B ndi osindikiza okhutira, onse omwe ndi gawo la kugawana deta co-op. Zachidziwikire, lingaliro lodziwa malo omwe munthu wina amayendera, mawu omwe amafufuza, ndi mtundu womwe amachita nawo zitha kuwoneka zoyipa pankhope pake, koma sizabwino ayi. Zambiri zimasonkhanitsidwa ndikusungidwa pachifukwa ichi, kenako nkumagawana ndi (kapena kugulitsidwa) akatswiri ogulitsa ndi otsatsa. Mwachitsanzo, kampani yolemba, imatha kukhala ndi chidwi ndi makampani (kapena, nthawi zina, anthu) omwe amafufuza monga "ntchito zolemba zolemba"Kapena" wolemba maphunziro "m'mainjini akuluakulu osaka komanso omwe amayendera masamba omwe amagulitsa ntchito zamtunduwu ndi cholinga chofuna kugula.

Zambiri zimapangidwa ndikumafotokozedwa sabata iliyonse m'milandu yambiri. Kudzera pakuphatikiza kwa kusaka mabiliyoni ambiri, kuchezera masamba, kutsitsa, kudina, kutembenuka, ndi zochitika, ogulitsa akhoza kuwona zomwe akugwiritsa ntchito ndikuzindikira ma surges. 

Vidiyo iyi kuchokera Kusuta yomwe imalongosola bwino njirayi:

Kodi Dongosolo Labwino Limagwira Bwanji?

Kugwiritsa Ntchito Zinthu za Bombora

Chithunzi chazithunzi: https://gzconsulting.org/2018/08/02/what-is-intent-data/

Anthu mamiliyoni ambiri padziko lonse lapansi amagwiritsa ntchito intaneti kuti afufuze pamitu yambirimbiri ndipo mwadala kambiranani ndi zomwe zili pa intaneti. Mumasankha mfundo zofunika kwambiri ndikuyamba kuwunika zochitika zomwe zikugwirizana ndi zomwe mwasankha. Wogulitsa amapereka zidziwitso zonse kuphatikiza, koma osangolekezera ku:

  • Maudindo a Yobu a ziyembekezo zabwino
  • Kukula kwa kampani ndi komwe kuli
  • Mayina ndi ma URL a maakaunti omwe ali ndi makasitomala
  • Mayina ndi ma URL a maakaunti omwe akhudzidwa
  • Mayina ndi ma URL a omwe akupikisana nawo mwachindunji
  • Maulalo okopa makampani ndi zochitika
  • Zogwirira ntchito zamagulu olimbikitsa makampani komanso atsogoleri amaganizo
  • Kufufuza kosavuta komanso kovuta komwe kumakhudzana ndi malonda, ntchito, mavuto / malo opweteka, ndi zotheka / zotheka

Zonsezi zapangidwa kuti zikhale zowoneka bwino zomwe zimawonetsetsa ndikuwonetsetsa zofunikira (zomwe zikuwonetsa zochitika zapadera pakati pa mamiliyoni akusaka ndi zochitika zomwe zimachitika tsiku lililonse). Zomwe zalembedwazo zimalemba mndandanda wonse wolumikizirana kuphatikiza mayina oyamba & omaliza, manambala a foni, maimelo amaimelo, mayina amakampani, maudindo a omwe akuyembekezeredwa, malo, makampani, ndi kukula kwa kampani. Ikuwonetsanso zidziwitso zomwe zikuwonetsa zomwe achita. 

Zitsanzo za zomwe zachitika zikuphatikiza kusaka kwazonse, zochitika pamasamba ampikisano, kuchita nawo chidwi pamakampani, ndi mafunso okhudzana ndi zochitika zazikulu zamakampani. Deta imasiyanitsanso zochita ndi mitundu ndi zoyambitsa. Mwanjira ina, sizikuwonetsa zomwe chiyembekezo kapena kasitomala adachita, koma chifukwa iye anachita izo

Ndikothekanso kuyika tsatanetsatane wazidziwitso zamakasitomala amakono, ma akaunti owunikira, ndikubwereza zochitika zomwe zawonetsedwa. Zonsezi zimangokhala ndi mndandanda wa anthu enieni omwe achitapo kanthu kuti mudziwe zambiri zamitundu yazogulitsa ndi ntchito zomwe mumagulitsanso.

Zambiri Zolingalira Monga Chida Cholumikizira ndi Mgwirizano

Kutsatsa ndi malonda nthawi zonse amakhala ndi ubale wachikondi. Magulu ogulitsa amagulitsa otsogola oyenerera omwe ali okonzeka kugula. Magulu otsatsa amafuna kuti aziwona zoyeserera zoyambirira, azichita nawo, ndikuwasamalira mpaka atafika pokonzekera. 

Zinthu zonsezi zimakulitsa zotsatira zake komanso zomwe zimapindulitsa pakutsatsa ndi kutsatsa kwakukulu. Imakhala ndi chida chothandizirana chomwe chimalumikiza malonda ndi kutsatsa mwachindunji, kulimbikitsa mgwirizano, kutanthauzira zidziwitso ndikukonzekera njira zothandiza pamitundu yonse yolumikizirana. Nazi zitsanzo zodziwika bwino za momwe deta imagwiritsidwira ntchito mogwirizana: 

  • Kupeza komwe kukugulitsika kwambiri kumabweretsa
  • Kuchepetsa churn ndikulimbikitsa kukhulupirika kwamakasitomala
  • Kulumikizana bwino ndi ma akaunti omwe mukufuna
  • Kuyika koyambirira kwakudziwika kwa mtundu ndi kukhazikitsidwa kwa mtengo
  • Kutsata zochitika zoyenera

Iliyonse ya malo omwe ali pamwambapa ndi osangalatsa pamalonda ndi malonda. Kuchita bwino konseku kumapangitsa kampani kupita patsogolo ndipo kumalola mgwirizano wopindulitsa, watanthauzo pakati pa magulu.

Zambiri Zolinga: Phindu la Mpikisano

Kugwiritsa ntchito chidziwitso cha cholinga kuli ndi maubwino angapo. Chimodzi mwazofunikira kwambiri ndikukhoza kwake kuthandiza ogulitsa ndi otsatsa malonda kuwunikira ogula angapo pagulu lonse. Kampani imodzi imatha, ndipo nthawi zambiri imakhala, imakhala ndi msika wopitilira umodzi kapena munthu pansi pa denga limodzi. Chofunika kwa wamkulu kapena mtsogoleri wina akhoza kukhala - ndipo nthawi zambiri amakhala - wosiyana ndi wina. 

Dongosolo lazolinga limathandizira otsatsa kuti azisintha zomwe zili patsamba logulira aliyense. Ndi mabungwe mazana ambiri omwe amagwiritsa ntchito njira zofananira pakusaka pa intaneti, chidziwitso chazomwe zimathandizira kuyambitsa kukhazikitsidwa kwa zinthu zomwe zingakonzedwe bwino pamalonda.

Kugwiritsa Ntchito Zoyeserera Zoyenera

Kukhala ndi kulumikizana kwachindunji pakati pa zolinga za wogula ndi zoyambirira kumapereka mwayi kwa otsatsa ndi akatswiri ogulitsa. Pofuna kukulitsa kusonkhanitsa komanso kutanthauzira kwa chidziwitso ndikofunikira kuti zomwe zasonkhanitsidwa zigwirizane ndi mitundu yosiyanasiyana ya anthu, madera, komanso chidziwitso. Popanda malumikizanidwewa, ndizovuta (werengani: pafupi zosatheka) kuti mumvetsetse kuti ndi machitidwe ati omwe amafanana ndi mbiri yamakasitomala.

Mukamvetsetsa cholinga cha munthu wina wogula yakhazikitsidwa, malonda ndi kutsatsa ali m'malo abwino kuti apange zofunikira, zothandiza zomwe zimatsogolera gawo lililonse la ulendo wa wogula

Njira imodzi yosavuta yogwiritsira ntchito zomwe mukufuna kudziwa ndikuchita bwino ndikupanga zolemba pamabulogu, zolemba patsamba, ndi mitundu ina yolemba yomwe imawonetsa kumvetsetsa kwamisika yanu. Zomwe zilipo ziyenera kuthana ndi mavuto ndi zowawa zomwe zikuphatikizidwa ndi zomwe zapezeka kudzera pazidziwitso. Kuchita zonsezi kumaika chizindikiro chanu ngatiulamuliro ndipo kumalankhula ndi kuthekera kopereka zanzeru, zodalirika, zodalirika. 

Ndikulimbikitsanso kwambiri kugawa zoyambirira m'njira yomwe ikufikira. Izi zikuphatikiza kupanga njira yosindikizira ndi kuphatikiza pazinthu zonse zomwe zikukhudzidwa. Mwachidule, pangani ndikufalitsa zomwe zimawonetsa zomwe zikuyembekezeredwa ndikuwonetsetsa kuti zikupita patsogolo pa omvera omwe akufuna.

Kutenga kotsiriza

Dongosolo lotsogola lotsogola lomwe limagwiritsa ntchito bwino ndikugwiritsa ntchito chidziwitso chazomwe zimapereka mwayi kwaogulitsa kapena kutsatsa. Imakhazikitsa mtundu wanu kupatula omwe akupikisana nawo kwambiri ndikuwonjezera mwayi woti pamapeto pake azindikiridwe ngati mtsogoleri wazamalonda. 

Pangani njira yolunjika, yosasunthika yotsatsa yomwe imafanana ndi zomwe zikuyembekezeredwa pazomwe zikuchitika pa intaneti (kusaka, kuyendera masamba, kulumikizana ndi omwe akupikisana nawo, ndi zina zambiri). Izi sizikuthandizira kupanga zitsogozo zabwino, zidzakhalanso ndi zotsatira zabwino pamzere wanu wapansi. Kuphatikiza chidziwitso kumathandizira kuti ntchito zotsatsa mtsogolomu zizikhala zopambana, kulola gulu lanu logulitsa kuti liziwona kwambiri maakaunti omwe angathe kugula.

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