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Kuitana Kuchita Zabwino Kwambiri: Zopereka, Verbiage, Mapangidwe, Malo, ndi Zina

Kutsatsa kulikonse, imelo, kapena zinthu zomwe zagawidwa ndi ogulitsa ziyenera kuphatikiza a lizani kuchitapo kanthu (CTA). Woyembekezera kapena kasitomala yemwe akudziwitsidwa akufuna… zosoŵa kuuzidwa zochita (zotsatira) zomwe ziyenera kukhala kuti apitilize kafukufuku wawo kapena kulumikizana ndi bizinesi yanu. Ndimadabwa tikalembedwa ntchito ndi kasitomala yemwe timapeza kuti ali ndi zinthu zabwino kwambiri koma tikamapita kumasamba omwe amakopa anthu ambiri… tsambalo lilibe kuyimbirapo kanthu.

Kodi Kuitana-Kuchita ndi Chiyani?

Kuyitanira kuchitapo kanthu (CTA) ndi batani, ulalo, kapena mawu omwe amalimbikitsa wogwiritsa ntchito kuchitapo kanthu, monga kugula, kutsitsa gwero, kapena kulembetsa kalata yamakalata. Cholinga cha CTA ndikusintha obwera patsamba kukhala makasitomala, otsogolera, kapena olembetsa.

ABC ndiye kulira kwa makochi ogulitsa ... Khalani Otseka Nthawizonse. Zotsatsa zanu sizosiyana. Ngakhale mutha kupanga ndi kugawa zomwe zimalimbikitsa, kuphunzitsa, kuchitapo kanthu, ndikudziwitsa omwe mungagule kapena makasitomala omwe alipo… musasiye zochita zawo kuti zichitike mwamwayi. Mukauza omvera anu zoyenera kuchita kenako, azichita!

Zomwe Muyenera Kuchita Kuti Musayende Kuti Muyitanidwe Bwino

Anthu aku Litmus adapanga infographic iyi pa Zomwe Muyenera Kuchita Kuti Musayende Kuti Muyitanidwe Bwino (CTA). Sizikugwira ntchito pakutsatsa kwa imelo, komabe. Ma CTA akulu ndi ovuta kupeza - koma amafunikira!

Mukamagwiritsa ntchito imelo kuti mulankhule ndi owerenga anu, pali njira zambiri zolumikizirana ndikukulimbikitsani. Zithunzi, zolemba, zotsatsa, ma chart, ndi maulalo zimathandizira kusiyanitsa makampeni anu ndikukopa chidwi cha olembetsa, koma kuwapangitsa kuti atsegule imelo yanu ndi theka chabe lankhondo. Chotsatira ndikulimbikitsa kuchitapo kanthu kudzera mu kuyitana kokakamiza komanso kwamphamvu kuchitapo kanthu (CTA). Ikafika nthawi yokonzekera kampeni yanu yotsatira, tsatirani malangizowa kuti aphatikize ma CTA olimbikitsa kuchitapo kanthu mu maimelo anu m'njira yoyenera (ndi kupewa njira yolakwika).

Zopereka Sangakane

Kuti ntchitoyo ikhale yogwira mtima, iyenera kukhala ndi zinthu zotsatirazi:

  • momveka - Chilankhulo chogwiritsidwa ntchito mu CTA chiyenera kukhala chomveka bwino komanso chachidule, ndikufotokozera zomwe wogwiritsa ntchito akuyenera kuchita.
  • Changu - Kupanga chidziwitso chachangu kumatha kulimbikitsa ogwiritsa ntchito kuchitapo kanthu mwachangu. Mawu ngati Chitani tsopano or Nthawi yocheperako zingathandize kusonyeza changu.
  • Kuwoneka - CTA iyenera kuwonetsedwa bwino komanso yosavuta kupeza. Ndibwino kuyiyika pamwamba pa khola, kapena mwa kuyankhula kwina, mkati mwa mawonekedwe a wosuta popanda kutsika pansi.
  • kufunika - CTA iyenera kukhala yogwirizana ndi zomwe wogwiritsa ntchito amakonda komanso zolinga zake. Mwachitsanzo, ngati wogwiritsa ntchito akuwerenga zolemba pabulogu za mutu wakutiwakuti, CTA yokhudzana ndi mutuwo ingakhale yothandiza kwambiri.
  • Zenizeni - Zochita zomwe wogwiritsa ntchito akuyenera kuchita ziyenera kukhala zachindunji. Mwachitsanzo, m'malo monena Dinani apa, CTA yomwe imati Tsitsani kalozera wathu waulere ndi achindunji motero ndi othandiza kwambiri.
  • Trust - CTA iyenera kupanga chidaliro ndi wogwiritsa ntchito pofotokozera momveka bwino ubwino wochita zomwe akufuna. Mwachitsanzo, CTA yomwe imati Lowani pamakalata athu ndikulandila kuchotsera kwapadera imakhala yogwira mtima kwambiri kuposa kungonena lowani.

CTA yogwira mtima kwambiri idzalinganiza zolinga zanu pamodzi ndi zosowa za omvera anu. Chifukwa chakuti cholinga chanu chachikulu ndikukakamiza owerenga kuti adule, CTA yanu iyenera kukakamiza omvera anu kuchita chinachake - kugula, kulembetsa pa webinar, kupanga nthawi, imbani nambala yafoni, lembetsani ku imelo, pitani ku webusayiti - mukamalankhulana nthawi yomweyo mtengo.

Momwe Mungapangire Kuitana Kuti Muzichita Njira Yoyenera

Infographic iyi imayang'ana pa imelo, koma maupangiri apa ali okhudzana ndi kupanga CTA yogwira ntchito pazamalonda zilizonse. Pali njira zambiri zopangira ndi kukulimbikitsani - zithunzi, zolemba, zotsatsa, ma chart, maulalo, ngakhale ma QR code - zomwe zimasiyanitsa makampeni anu ndikukopa chidwi cha zomwe mukufuna. Ikafika nthawi yokonzekera kampeni yanu yotsatira, tsatirani malangizowa kuti muphatikize ma CTA olimbikitsa kuchitapo kanthu m'njira yoyenera.

  1. mtundu - Ma CTA amatha kukhala olembedwa kapena otengera zithunzi ndipo mabatani nthawi zambiri amachita bwino kuposa maulalo amawu. Chilichonse chomwe mungasankhe, onetsetsani kuti pali kutsitsa koyenera, tsamba lofikira, fomu, kapena malo ena kuseri kwa dinani. Mabatani amatha kukhala opitilira rectangle wokhala ndi mawu, amathanso kukhala mawonekedwe, zithunzi, kapena chilichonse chomwe chili chowonekera. chodabwitsika.
  2. Language - Kuti mulimbikitse kutembenuka, gwiritsani ntchito chilankhulo chosavuta komanso chosavuta. Auzeni omvera anu chifukwa chomwe akuyenera kudina, ndi zomwe adzapeza akatero. Gwiritsani ntchito mawu amphamvu, ochitapo kanthu ndikuwonjezera chidwi. Ma CTA ayenera kukhala achindunji ndi kuyankha Chani? Chifukwa chiyani? ndi Liti? m'masekondi.
  3. Timasangalala - Zomwe zili mu uthenga wanu ziyenera kukhala zochititsa chidwi ndikulimbikitsa owerenga kuchitapo kanthu. Thupi la uthenga wanu liyenera kuthandizira CTA. Pangani zinthu zamaluso kuti zithandizire kutsogolera owerenga ku CTA yanu.
  4. kukula - Owerenga nthawi zambiri amasanthula m'malo mowerenga liwu lililonse, kotero kuti CTA yanu ikhale yotchuka ndikofunikira. Onetsetsani kuti bataniyo ndi yayikulu mokwanira kuti iwonekere popanda kuchulukira. Kukula kwa mawu nakonso ndikofunikira; sankhani font yomwe ili yomveka komanso yoyenera kukula ndi mtundu wa batani lokha.
  5. mtundu - Gwiritsani ntchito utoto kuti mukope chidwi ndi CTA yanu poipanga mumitundu yosiyana yakumbuyo. Komanso, ganizirani momwe mtunduwo ukugwirizanirana bwino ndi utoto wanu komanso mutu wazomwe muli.
  6. Kusinthaku - Malo ogwira mtima kwambiri a batani la CTA nthawi zambiri amakhala pamwamba pa khola kapena gawo la tsamba lomwe limawoneka wogwiritsa ntchito asanafunikire kupukuta. Kuyika CTA pamwamba pamapangidwe anu kumakupatsani mwayi wojambula yankho kuchokera kwa owerenga omwe ali otanganidwa kwambiri kuti apite pansi kapena kuwerenga bwino zomwe muli nazo.
  7. Kubwereza - Kubwereza CTA kumapereka lingaliro lolemera kwambiri. Perekani mipata ingapo kuti owerenga adutse muuthenga wanu pomwaza mwanzeru zinthu zomwe zingadulidwe muzolemba zonse. Onetsetsani kuti ma logo, zithunzi, mitu yankhani, ndi zinthu zikulumikizana ndi masamba ofikira oyenera kuti muwonjezere mitengo yotembenuka.
  8. Malo oyera - Yang'anani kwambiri ku CTA yanu poyesa kukula kwa batani ndi malo oyenera ozungulira. Ikani zithunzi kapena zolemba zina kutali ndi CTA kuti mupereke chidwi choyenerera payekha.
  9. Zithunzi ndi Zithunzi - Kuphatikizira zowonera mu ma CTA anu kungathandize kukulitsa kutembenuka. Mwachitsanzo, chithunzi cha ngolo yogulira chomwe chawonjezeredwa ku batani la Add To Cart ndichothandiza komanso chozindikirika. Kuyika zithunzi pamawu onse awiri maulalo ndi mabatani kumatha kukulitsa luso la ogwiritsa ntchito ndikulimbikitsa kudina.
  10. Mabatani oteteza zipolopolo - Ngakhale mabatani opangidwa ndi zithunzi amatha kuyitanitsa mitengo yotsika kwambiri, kutsekereza zithunzi (zosasintha zamakasitomala ambiri a imelo) zitha kutanthauza kuti batani lanu lopangidwa mwaluso silikuwoneka kwa wogwiritsa ntchito. Menyani ndi kutsekereza zithunzi ndikusunga CTA yanu pogwiritsa ntchito mabatani oletsa zipolopolo: phatikizani zolemba za HTML, mitundu yakumbuyo, ndi zithunzi zakumbuyo kuti mupange batani lomwe liziwoneka ngakhale zithunzi zitazimitsidwa. Mukakayikira, nthawi zonse muphatikizepo mawu alt ngati njira yodzitetezera.

MFUNDO YOTHANDIZA: Ngati mukuyesa ma CTA angapo kapena ma CTA obwerezabwereza mu imelo kapena tsamba lofikira, ndingalimbikitse kugwiritsa ntchito kampeni ya UTM ya mafunso kuti muwone momwe ma CTA amachitira mkati mwa analytics.

Omanga URL A Campaign

Nayi kachidindo ndi chitsanzo cha batani logwiritsa ntchito HTML ndi inline masitaelo (CSS):

<a href="https://www.litmus.com/resources/guide-to-ctas/" style="background-color: #0000FF; color: #FFF; padding: 10px 20px; margin: 0 0 15px; border-radius: 5px; text-decoration: none;">
  <i class="fa fa-download" style="margin-right: 10px;"></i> Download The Litmus Guide To Calls-To-Action in Email
</a>

Ndipo apa pali zotsatira:

Tsitsani Litmus Guide Kuti Muyitanire-Kuchitapo kanthu mu Imelo

Ma CTA a Sekondale

Musazengereze kupereka ma CTA achiwiri. Mwachitsanzo, mungafune kuti wina akonze msonkhano wamalonda ngati CTA yoyamba koma izi zitha kukhala zaukali kwambiri kwa chiyembekezo chanu. CTA yachiwiri ikhoza kukhala Sanjani Demo or Kulembetsa kwa Webinar kumene sikumawonedwa ngati kugulitsa kokakamiza. Mutha kupanganso ma CTA achiwiri kuti ayamikire kapangidwe kake ka CTA koma zowoneka sizikuwoneka ngati otchuka.

primary secondary ctas

Nayi infographic yonse, yomwe imaphatikizanso njira yolakwika yopangira ndikuphatikiza ma CTA:

kuyitanitsa kuchitapo 940x2797

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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