Celtra: Sinthani Njira Yotsatsira Malonda

Cultra Creative Management Platform

Malinga ndi Forrester Consulting, m'malo mwa Celtra, 70% ya otsatsa amakhala nthawi yambiri kupanga zotsatsa zama digito kuposa momwe angafunire. Koma omwe anafunsidwa adazindikira kuti kupanga zopanga zokha kumakhudza kwambiri zaka zisanu zikubwerazi pakupanga zotsatsa, zomwe zimakhudza kwambiri:

  • Kuchuluka kwa makampeni otsatsa (84%)
  • Kupititsa patsogolo njira / magwiridwe antchito (83%)
  • Kupititsa patsogolo kuyanjana kwachilengedwe (82%)
  • Kupititsa patsogolo luso lazopanga (79%)

Kodi Creative Management Platform ndi chiyani?

Pulatifomu yoyang'anira kasamalidwe (CMP) imaphatikiza zida zingapo zotsatsira zomwe zimagwiritsidwa ntchito ndi akatswiri otsatsa ndi otsatsa kukhala gawo limodzi logwirizana, lopangidwa ndi mtambo. Zida izi zikuphatikizapo opanga mapangidwe azinthu zokhoza kupanga zopanga zazikulu mochuluka, kusindikiza njira zodutsa, ndi kutsatsa kusonkhanitsa deta ndikuwunika. 

G2, Mapulatifomu Oyang'anira Oyang'anira

Celtra

Celtra ndi Creative Management Platform (CMP) popanga, kuthandizana, ndikulitsa kutsatsa kwanu kwama digito. Makampani opanga, atolankhani, otsatsa, komanso mabungwe ali ndi malo amodzi okula nawo kampeni ndi kuthekera kwakukulu kuchokera pazida zapadziko lonse lapansi mpaka media. Zotsatira zake, zopanga zimatha kudula nthawi yopanga ndikuchepetsa kwambiri zolakwika. 

Ponseponse, tawona magulu otsatsa malonda komanso opanga akuvutika pankhani yopanga, kupanga, ndi kuyambitsa kampeni yotsatsa pamlingo wokulirapo. Ogulitsa ndi magulu a Creative Operations akuyang'ana mwachangu mapulogalamu kuti athe kukonza magwiridwe antchito, mayendedwe a ntchito, kukula kwake ndi kufunikira kwa zomwe akutulutsa.

Mihael Mikek, Woyambitsa & Chief Executive Officer wa Celtra

Pomwe malonda akuvutikira kukwaniritsa zosowa zakapangidwe kotsatsa ndi kutsatsa kwamasiku ano, zomwe zafotokozedwazo zawunikiranso mayankho angapo omwe angadzaze mipata pakadali pano ndikutumiza madera omwe sanatsimikizidwe ndi njira zomwe zilipo kale. Poganizira za kuthekera komwe kungathandizire pakupanga ndi kukulitsa zotsatsa zama digito, omwe adayankha adafuna:

  • Pulatifomu yolumikizana yotsata kupanga, magwiridwe, ndi magwiridwe antchito (42%)
  • Zolengedwa zomwe zimasinthidwa kutengera data (35%)
  • Zitsulo zokhazikika / kuyesa (33%)
  • Dinani kamodzi kokha kugawa kwapangidwe pamapulatifomu ndi ma TV (32%)
  • Kutuluka kumapeto mpaka kumapeto kwa digito yamagetsi yamagetsi (30%)

Zofunikira za Celtra Zikuphatikizapo:

  • Pangani - Zopangira zomwe zimapangidwa mwaluso komanso zoyendetsedwa ndi deta. Pulatifomu ndiyotengera mitambo yopanga zenizeni zenizeni. Omanga zotsatsa mwamphamvu komanso opanga makanema ali ndi zokumana nazo zachilengedwe, zothandizana nazo. Kapangidwe kazithunzi ndi kasamalidwe kokhala ndi chitsimikizo chamtundu (QA) zimamangidwa.
  • Sinthani izi - Pezani mphamvu zanu zonse pakupanga makanema ndi magwiridwe antchito kudzera papulatifomu yapakatikati. Zida zothandizirana pakuwonetserako zokonzekera ndi kuwonetseratu zimaphatikizidwa pakupanga zotsatsa. Kutheka kwa zinthu zachilengedwe kumapezeka pazogulitsa ndi mawonekedwe. Kugawidwa kumapezeka pamawayilesi ndi malo ochezera omwe ali ndi kampeni yoopsa yoyendetsera mayendedwe komanso kuphatikizika kwathunthu papulatifomu yamalonda.
  • Yerengani - Phatikizani zidziwitso pamayendedwe onse kuti zibweretse magwiridwe antchito m'magulu opanga ndikupereka zidziwitso ku magulu atolankhani. Pulatifomu ili ndi ziwonetsero zofananira ndi makanema amakanema, wopanga malipoti ndikuwonetsera kudzera pa dashboard. Palinso API yochulukitsa kapena yotumiza malipoti yophatikiza zotsatira.

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