Celtra: Sinthani Njira Yotsatsira Malonda
Malinga ndi Forrester Kufufuza, m'malo mwa Celtra, 70% ya ogulitsa amawononga nthawi yochulukirapo kupanga zotsatsa zama digito kuposa momwe angafunire. Koma omwe anafunsidwa adazindikira kuti kupanga zopanga zokha kumakhudza kwambiri zaka zisanu zikubwerazi pakupanga zotsatsa, zomwe zimakhudza kwambiri:
- Kuchuluka kwa makampeni otsatsa (84%)
- Kupititsa patsogolo njira / magwiridwe antchito (83%)
- Kupititsa patsogolo kuyanjana kwachilengedwe (82%)
- Kupititsa patsogolo luso lazopanga (79%)
Kodi Creative Management Platform ndi chiyani?
A Creative Management platform (Cmp) amaphatikiza zida zosiyanasiyana zotsatsa zowonetsera zomwe zimagwiritsidwa ntchito ndi akatswiri otsatsa ndi otsatsa kukhala nsanja imodzi yogwirizana, yokhazikika pamtambo. Zida izi zikuphatikiza omanga zotsatsa omwe amatha kupanga zambiri, kusindikiza panjira zosiyanasiyana, komanso kusonkhanitsa ndi kusanthula deta.
G2, Mapulatifomu Oyang'anira Oyang'anira
Celtra
Celtra ndi CMP popanga, kugwirira ntchito limodzi, ndikukulitsa kutsatsa kwanu kwa digito. Magulu akupanga, atolankhani, otsatsa, ndi mabungwe ali ndi malo amodzi opangira makampeni ndi zopanga zamphamvu kuchokera ku zida zapadziko lonse lapansi mpaka zoulutsira nkhani zakomweko. Zotsatira zake, ma brand amatha kuchepetsa nthawi yopanga ndikuchepetsa kwambiri zolakwika.
Ponseponse, tawona magulu otsatsa malonda komanso opanga akuvutika pankhani yopanga, kupanga, ndi kuyambitsa kampeni yotsatsa pamlingo wokulirapo. Ogulitsa ndi magulu a Creative Operations akuyang'ana mwachangu mapulogalamu kuti athe kukonza magwiridwe antchito, mayendedwe a ntchito, kukula kwake ndi kufunikira kwa zomwe akutulutsa.
Mihael Mikek, Woyambitsa & Chief Executive Officer wa Celtra
Pomwe malonda akuvutikira kukwaniritsa zosowa zakapangidwe kotsatsa ndi kutsatsa kwamasiku ano, zomwe zafotokozedwazo zawunikiranso mayankho angapo omwe angadzaze mipata pakadali pano ndikutumiza madera omwe sanatsimikizidwe ndi njira zomwe zilipo kale. Poganizira za kuthekera komwe kungathandizire pakupanga ndi kukulitsa zotsatsa zama digito, omwe adayankha adafuna:
- Pulatifomu yolumikizana yotsata kupanga, magwiridwe, ndi magwiridwe antchito (42%)
- Zolengedwa zomwe zimasinthidwa kutengera data (35%)
- Zitsulo zokhazikika / kuyesa (33%)
- Dinani kamodzi kokha kugawa kwapangidwe pamapulatifomu ndi ma TV (32%)
- Kutuluka kumapeto mpaka kumapeto kwa digito yamagetsi yamagetsi (30%)
Zofunikira za Celtra Zikuphatikizapo:
- Pangani - Zopanga zotulutsa zomwe zidapangidwa mwamphamvu komanso zoyendetsedwa ndi data. Pulatifomuyi ndi yokhazikitsidwa ndi mitambo pakupanga nthawi yeniyeni yopanga zinthu. Opanga zotsatsa zamphamvu komanso opanga makanema amakhala ndi zochitika zakubadwa, zokumana nazo. Kupanga ma template ndi kasamalidwe ndi chitsimikizo chaubwino (QA) mawonekedwe amapangidwa.
- Sinthani izi - Pezani mphamvu zonse pakupanga kwanu kwa digito ndi njira zogwirira ntchito kudzera papulatifomu yapakati, yozikidwa pamtambo. Zida zogwirira ntchito zowoneka bwino zokhazikitsidwa ndi zowonera zikuphatikizidwa munjira yopangira zotsatsa. Kusunthika kwazinthu zopangira kumapezeka pazogulitsa ndi mawonekedwe. Kugawa kumapezeka pama media ndi malo ochezera omwe ali ndi kasamalidwe koyipa kakampeni kayendetsedwe kantchito komanso kuphatikiza kwathunthu kwa nsanja mu stack ya ad tech.
- Yerengani - Sonkhanitsani zomwe zapangidwa m'matchanelo kuti mubweretse zomwe zachitika kumagulu opanga ndikupereka chidziwitso chaukadaulo kumagulu atolankhani. Pulatifomu ili ndi mawonedwe wamba ndi ma metric amakanema, omanga malipoti, komanso kuwonekera kudzera pa dashboard. Palinso API yotumiza kunja kapena kupereka malipoti kuti aphatikize zotsatira zantchito.
Kuchokera pakukulitsa zotsatsa za digito mpaka zida zapadziko lonse lapansi, kupanga magwiridwe antchito, ndikumanga ndi kuyambitsa ma suites otsatsa, otsatsa ndi makampani azotsatsa amatha kuchita zonse ndi mayankho a Cultra's Creative Automation.