Zifukwa Zapamwamba Zisanu Zili Zovuta Kulimbana ndi Social ROI

Mavuto a Social Media ROI

Tidagawana infographic yodabwitsa yomwe imafotokoza momwe bizinesi ingachitire kuyeza kubwerera kwawo kwapa media pazogulitsa. Kuyeza ROI pama media azachuma kulibe zovuta zake, komabe. M'malo mwake, kusowa kwa kuthekera kokuyerekeza momwe makanema azithandizira - mwatsoka - zidapangitsa makampani ambiri kusiya zonse zapa media.

Kodi Kutsatsa Kwanu Kwapaintaneti Kumagwira Ntchito?

Kuyeza kubwerera kwa ndalama (ROI) pazama media zakhala nkhani yotsutsana ndi otsatsa. Mabizinesi ambiri kuposa kale akupereka chuma chochulukirapo pakutsatsa pawailesi yakanema, komabe ambiri sangadziwe ngati kuyesaku kwachita bwino. Nazi zina mwazinthu zapamwamba kwambiri komanso zovuta zomwe ma brand akukumana nazo poyesa chikhalidwe cha anthu. Kudzera MDG

Zifukwa Zapamwamba Zisanu Zili Zovuta Kulimbana ndi Social ROI:

  1. Satha kumangirira zapa media pazotsatira zamabizinesi - Ngakhale kutsatira njira zophatikizira, ma brand sangawone momwe masamba azogawana ndi magawo amakhudzira ndalama zonse.
  2. Alibe ukadaulo wa analytics ndi zida - Otsatsa ambiri ndi atsopano kuzinthu zapa media media ndi analytics. Pakhoza kukhala mpata wophunzirira pamene otsatsa amalowerera nsanja zatsopano ndikuyamba kugawa zinthu zoyezera chikhalidwe cha anthu.
  3. Akugwiritsa ntchito zida zoyeserera zosakwanira ndi nsanja - Ngakhale pali zida zambiri zofufuzira zapa media zomwe zilipo masiku ano, si nsanja zilizonse zomwe zimapatsa omwe akutsatsa zosowa.
  4. Akugwiritsa ntchito njira zosasanthulika zosagwirizana - Otsatsa ena samatha kulandira chithunzi chowoneka bwino chazomwe adalemba chifukwa chakusagwirizana.
  5. Iwo akudalira deta yosauka kapena yosadalirika -Ukhalidwe wazambiri zalandilidwa umafunikanso. Mwachitsanzo, malo ochezera a pa TV amakhala ndi nkhani zabodza komanso zabodza. Zochitika kuchokera kumaakaunti awa nthawi zina zimatha kusokoneza kulondola kwa deta yanu.

Ngakhale izi zikulozera ukadaulo pang'ono, ndinganene kuti mwina otsatsa ambiri samangogwiritsa ntchito media pazomwe zili zabwino kwambiri. Mwachitsanzo, kafufuzidwe ka malo ogulitsa ndi kutsatsa. Mutha kufufuza ndikupeza zidziwitso zambiri zamakasitomala anu abwino, omvera omwe akuwunikira, madera omwe akukhudzidwa, zolinga zawo, madandaulo, zovuta zawo, ndi zina zambiri. Pogwiritsa ntchito dongosololi, mutha kukonza njira zanu ndi zopereka zanu kuti mudzisiyanitse bwino ndikudzigulitsa. Kodi mumaziyesa bwanji? Ndizovuta kujambula mzere wamadontho, koma tikudziwa kuti ndiyofunika.

Chitsanzo china, chotchuka kwambiri. Makasitomala amakumana ndi zovuta ndi zinthu zanu kapena ntchito zanu ndipo amagawana zokhumudwitsa zawo kudzera pazanema. Izi zimapereka malo owonetsera anthu momwe mungathandizire makasitomala anu. Makampani ena amaika patsogolo nkhaniyo potengera kukhudzidwa ndi kasitomala… koma tawona anthu otchuka akunyamula ndi kukulitsa vutoli. Tsopano kasitomala wokhumudwitsayo, wolimbikitsayo, ndi mafani ndi omutsatira onse akuwonera.

Kutengera ndikumenya homerun kapena kunyanyala ntchito, ndizomwe zingakhudze bizinesi yanu? Ndizovuta kunena. Monga MDG Advertising ikunena ndikutulutsa kwawo infographic yaposachedwa, ROI Yachikhalidwe:

Kupeza njira yoyenera kumatenga nthawi ndi khama, koma kudziwa momwe mungayang'anire momwe ma media azomwe akukhudzirani phindu lanu likhala lopindulitsa.

Nayi infographic yonse yomwe ikuwonetsa momwe mabizinesi akuvutikira, zomwe amatha kuyeza, komwe otsatsa akuwona mwayi, komanso zovuta zomwe zikukhudzidwa.

Mavuto a ROI Social Media

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