Cheetah Digital: Momwe Mungapangire Makasitomala Mu Chuma Chodalirika

Cheetah Digital

Ogulitsa apanga khoma lodzitetezera kwa ochita zoyipa, ndipo adakweza miyezo yawo pazogulitsa zomwe amawononga ndalama zawo.

Ogwiritsa ntchito akufuna kugula kuchokera kuma brand omwe samangowonetsa kuyanjana ndi anthu, komanso omwe amamvera, kupempha chilolezo, ndikusamala zachinsinsi chawo. Izi ndizomwe zimatchedwa kudalira chuma, ndipo ndichinthu chomwe zopangidwa zonse ziyenera kukhala patsogolo pamalingaliro awo.

Kusintha Kwa Mtengo

Ndi anthu omwe amatumizidwa ndi mauthenga opitilira 5,000 tsiku lililonse, zopangidwa ziyenera kuyesetsa kupanga mphindi yamatsenga yomwe imakopa chidwi cha anthu ndikuthandizira kulumikizana kwachindunji ndi ogula. Koma malonda ogulitsa angadutse bwanji pamalonda phokoso popanda kukhala owopsya?

Yankho ndikupereka kusinthana kwamtengo wapatali. Pulogalamu ya kusinthanitsa mtengo ndipamene amalonda amapatsa ogula kena kena kuti awabwezere, chidwi chawo, komanso zomwe amakonda. Ndipo sikuti nthawi zonse zimayenera kukhala kuchotsera kapena mphotho ya chilembo chofiira; zokhazokha, zodera pagulu, malingaliro oyendetsedwa ndi anthu, komanso mfundo zowona mtima zitha kukhalanso chothandizira kusonkhanitsa kwa-opt-ins komanso kudzidziwitsa nokha, zoseweretsa. 

Makampani akuyenera kusiya kugula zinthu zachabechabe, zidziwitso za anthu ena, ndikuwonetsetsa ogula, m'malo mwake ayesetse ubale wowona mtima, wowongoka, komanso wogwirizana ndi ogula. Sikuti izi zimangopatsa malonda malire, koma kupereka kusinthana kwamtengo wapatali pobwezera deta, kuchita nawo chidwi, ndi kukhulupirika kumathandizira kuti mabizinesi agwirizane mwachindunji ndi ogula ndikuyendetsa zoyeserera zawo.

Zododometsa Zachinsinsi

Wogulitsa wabwino aliyense amadziwa bwino m'zaka za wogula ndizopanga zokumana nazo zomwe zimagwirizana ndi zosowa za makasitomala. Koma ngakhale amasangalala ndi kufunikira komanso kufunikira kwakubwera kwamtunduwu, ogula nawonso amafulumira kubisa zomwe ali nazo ndikufuna kuti azikhala achinsinsi pa intaneti. Vutoli limasokonezedwanso kwambiri chifukwa chamilandu yayikulu yakukhulupirirana komanso kuphwanya deta zomwe zimapangitsa kuti pakhale malamulo okhwima oteteza deta. Koma zambiri zaumwini ndi kutsatsa komwe kukuloledwa kumayendera limodzi. 

Ndiye wogulitsa ayenera kuchita chiyani? Izi ndi chinsinsi chachinsinsi. Ogwiritsa ntchito nthawi yomweyo amayembekezera zachinsinsi komanso zokumana nazo zofananira. Kodi ndizotheka kupereka zonse ziwiri? Yankho lalifupi ndilo inde. Pogwiritsa ntchito njira zatsopano zogwiritsira ntchito makasitomala, kudzipereka ku chitetezo pamagulu onse a bungwe, komanso kukhala tcheru, kuchitapo kanthu moyenera pakuwongolera zoopsa, zopangidwa zimatha kukwaniritsa zomwe makasitomala awo akuyembekeza pakuwonekera poyera ndikuwongolera, pomwe zimawasangalatsa ndi zokumana nazo malinga ndi zomwe adakumana nazo ndi deta.

Cheetah Digital

Cheetah Digital ndi njira yothetsera makasitomala amtsogolo yamalonda. Cheetah amadziwa kuti zopangidwa zamasiku ano zimafunikira mayankho kuti ateteze, kuwoloka njira, makina osinthira phindu, komanso zokumana nazo zosintha makasitomala.

Kumayambiriro kwa chaka chino, Cheetah Digital anali amadziwika chifukwa cha nsanja yake yokhulupirika ndikugwira ntchito ndi Vans. Mothandizidwa ndi Cheetah Loyalty, Vans adakhazikitsa Vans Family, pulogalamu yothandizirana kukhulupirika yomwe idapangidwa kuti izindikire, kupatsa mphotho, ndikukondwerera mafani chifukwa cha zomwe ali komanso zomwe amakonda kuchita. Pulogalamuyi imathandizira kukambirana pakati pa awiri ndi ogula.

Mamembala amatha kupeza mipikisano komanso zokumana nazo zokha, nsapato zofananira ndi zina, ndikuwonetseranso zomwe zikubwera. Kuphatikiza apo, mamembala amapeza mfundo zogulira ndikuchita nawo chizindikirocho. Pasanathe zaka ziwiri, Vans yakopa mamembala opitilira 10 miliyoni ku Vans Family ku United States ndipo mamembala a pulogalamuyo amawononga 60% kuposa omwe siamembala. 

Ma Cheetah Digital Makasitomala Engagement Suite

Cheetah Digital Customer Engagement Suite imapanga mphindi zamtengo wapatali pakati pa makasitomala ndi malonda. Zimaphatikizira kuzama ndi kuzama kwa pulatifomu yolimba ya data yokhala ndi zenizeni zenizeni, njira zopangira njira, mumayankho amodzi, ogwirizana. Ma Suite Engagement Suite akuphatikizapo:

  • Zochitika ku CheetahImapereka zokumana nazo zothandizirana ndi makasitomala amtundu wa digito zomwe zimathandizira kuti ma brand asonkhanitse deta ya chipani choyamba ndi zero, ndikupeza zilolezo zofunikira pakutsatsa malonda ogwirizana komanso opambana.
  • Mauthenga a Cheetah - Imathandizira otsatsa kuti apange ndikutumiza makampeni oyenera, otsatsa malonda pazitsulo zonse ndi malo olumikizira.
  • Kukhulupirika kwa CheetahAmapereka ogulitsa ndi zida zopangira ndi kupereka mapulogalamu apadera okhulupilika omwe amalumikizana pakati pa ogulitsa ndi makasitomala awo.
  • Cheetah Engagement Data Platform - Makina osanjikiza azosankha omwe amachititsa otsatsa kuyendetsa deta kuchokera kuzidziwitso zanzeru kuti achitepo kanthu mwachangu komanso pamlingo.

Ndi makasitomala 3,000, ogwira ntchito 1,300, komanso kupezeka m'maiko 13, Cheetah Digital imathandiza otsatsa kutumiza mauthenga opitilira 1 biliyoni tsiku lililonse.

Lankhulani ndi Katswiri wa Digital Cheetah

Mukuganiza chiyani?

Tsambali likugwiritsa ntchito Akismet kuchepetsa spam. Phunzirani momwe deta yanu ikufotokozera.