Lamulo Lofunika Kwambiri pa Social Media PR
Mukufuna kudziwa gawo labwino kwambiri logwiritsa ntchito njira zapa media ngati gawo la kampeni yanu yolumikizana ndi anthu? Palibe malamulo.
Anthu a PR amakumbutsidwa nthawi zonse malamulo. Tiyenera kutsatira AP Stylebook, kutulutsa nkhani kuyenera kulembedwa mwanjira inayake ndikuphedwa nthawi zina.
Zolinga zamankhwala ndi mwayi kuti kampani yanu iswe nkhungu ndikupanga zomwe zili zofunikira kwa anthu onse. Mawu ofunikira ndi okhutira. Zokhudzana ndi chipolopolo cha siliva. Ngati mutha kupanga zosangalatsa komanso zatsopano, ndiye kuti mudzakhala gawo limodzi loyandikira kukwaniritsa zolinga zanu.
Mukudziwa kale zomwe ndikunena. Kodi mudaganizapo zakusaka tsamba lawebusayiti kapena tsamba la Facebook kuti mupeze kuti kulibe? Kapena zomwe sizinasinthidwe kuyambira Marichi 2008? Makampani amenewo amagwa pansi pa radar yanu, ndipo amasiya kukukhulupirira ndi kukulemekezani.
Kupanga zatsopano komanso zosangalatsa sikungokokera anthu kumasamba anu, komanso kumawakopa kuti abwerere. Chinsinsi chopeza zoyenera ndi chophweka: fufuzani zomwe alendo anu akufuna, ndipo pitirizani kuchita. Zilibe kanthu kuti ndi nsanja yanji. Twitter, YouTube, Flickr, Foursquare, kapena blog...pangani zomwe mukufuna kugwiritsa ntchito ndipo pitirizani kubwera.
Njira zapa media ndi yamphamvu, komanso yosangalatsa kwa anthu a PR chifukwa timatha kuyesa zinthu zosiyanasiyana ndikuwunika zotsatira zake munthawi yeniyeni. Kuchokera pamenepo titha kusintha kampeni yathu kuti ikwaniritse zofuna za anthu athu. Kuti muchite bwino pa intaneti simungachite mantha yesani china chatsopano. Ngati makasitomala anu akufuna zithunzi za bizinesi yanu ndiye apatseni zithunzi. Ngati akufuna kuwona nkhani kuchokera mkati ndi kuzungulira malonda anu, apatseni iwo.
Ubale pagulu sikusintha. Zasintha. Zili ndi inu ngati akatswiri a PR kuti mumvetsetse mphamvu ndi kuthekera kwazanema, kenako ndikupanga njira yogwiritsa ntchito zida zonse zomwe muli nazo. Zida izi ndi zatsopano ndipo ndikofunikira kuti muphunzire pazomwe mwachita bwino, monga momwe mungachitire ndikulephera kwanu.